Consumer Insights: The Path to Drive your Business to the Top

Consumer Insights

Just imagine this situation. You are at home and someone knocks at your door. When you open there is somebody (your “buyer persona”) that swears to have the ultimate advice for your business. That ONE advice that will have the most significant impact on your brand, optimise your budget, and be the most appreciated by […]

Sentiment analysis using product review data

Sentiment analysis using Product review data

It is estimated that, before buying a product or contracting a service online, more than half of consumers regularly consult opinions and reviews. Product reviews are one of the highest influencers in a purchase decision, along with other factors such as price. This trend is accentuated with the increase of internet accessibility, and more and […]