CASE STUDY

Automotive Industry

Automotive Industry

A large multi-national manufacturer of both commercial & passenger vehicles, as well as motorcycles with branches all over the world and a large sub-set of other car brands.

Objective:

  • Profile and identify users with a need for car services
  • Target advertising according to their profile and motivation

Solution:

Audience and demand identification engine that can be integrated into the client’s ad ecosystem. 

Benefits:

Increased awareness, leads and conversions by delivering information targeted to psychological user profiles, and reduced advertising cost and improved marketing campaign ROI.

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