A multinational corporation, that designs and manufactures sports shoes, clothing, accessories and is very active in the sports industry.
Use customer data in a more actionable and operational way for direct marketing campaign as well as social media marketing. In order to increase the awareness of products, web traffic as well as sales conversion.
An intelligent model trained with psycholinguistic profiling with Natural Language Processing (NLP) for the automatic identification of profiles in social media and CRM system.
Developed a personalized communication strategy for newsletter campaign based on attitudinal dimensions. Improved customer success metrics and increased marketing of opening rate by 15% and sales conversion by 95%.