CASE STUDY
Automotive Industry
Automotive Industry
A large multi-national manufacturer of both commercial & passenger vehicles, as well as motorcycles with branches all over the world and a large sub-set of other car brands.
Objective:
- Profile and identify users with a need for car services
- Target advertising according to their profile and motivation
Solution:
Audience and demand identification engine that can be integrated into the client’s ad ecosystem.
Benefits:
Increased awareness, leads and conversions by delivering information targeted to psychological user profiles, and reduced advertising cost and improved marketing campaign ROI.
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