How to Monitor Brand Mentions and Guard Your Reputation
Today is easier than ever to spread the word online regarding experiences with different products and services. Just a click of a button. That’s why businesses looking to strive need to keep an eye on such interactions. And here is where brand monitoring enters the scene. Think of brand monitoring as a sort of guardian […]
From Viewers to Leads: How to Gate Content Successfully
Are you struggling to get the attention of your audience in an overwhelming digital landscape? With a myriad of articles and content pieces generated each minute, it’s increasingly difficult to differentiate yourself and make an impact. But here is help: gated content. A tactic that could be a game changer for your business. Join us […]
Digital Due Diligence in 7 Steps: A Guide to Investigating Online Assets and Brand Health
When you are considering a merger, acquisition, or other significant business transaction, it is important to perform a thorough digital due diligence investigation. This involves reviewing all of the digital assets and data of the company that you are considering doing business with. In this blog post, we will discuss the 7 key elements of […]
Top Brand Intelligence Software to Help You Grow Your Business in 2022
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes in. There are many different options available, so it can be hard to decide which one is right for you. We discuss 7 of the best brand intelligence software programs […]
Private Equity Value Creation: Identifying Operational Improvement Opportunities
Before taking on a portfolio company, there are two main ways to understand and project its revenue. The first is by looking at its current performance. Compare its year-on-year earnings, look at its position within the existing market, and use current trends to project its future performance, aka understanding a company from the bottom up. […]
Social Media Share of Voice: What It Is, How To Measure It and What It Tells Us
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against their major competitors and identify which strategies and processes have the greatest impact within their industry. Measured over time, it can also help you to pinpoint the key campaigns and […]
How To Conduct a Brand Audit: A simple 9-point step-by-step guide
Brand audits enable you to discover how your business is performing from the perspective of your customers. They also help you ascertain whether your desired message is connecting with your target audience and whether your branding is consistent across all channels both internally and externally. Done correctly, a brand audit will help you to… Pinpoint […]
Measuring Brand Equity With The Symanto Insights Platform: A Case Study
The Symanto Insights Platform is extremely versatile and can be applied to many use cases. If you want to get the most out of the platform, you must first define a specific objective before exploring the data. What is it you’re looking for? In this blog, we’ll explore how you can use the Symanto Insights […]
A Quick and Easy-To-Use Tool For Brand Analysis
Analysing your own brand from within comes with several challenges. Primarily, brand analysis relies on truly objective insights, and for that, you need a large amount of solid, trustworthy data external from your company. This means that you need to invest time and resources to collect and analyse the necessary data. Typically, brands will systematically […]
How To Accurately Evaluate Emotional Brand Equity with Psychology AI
When evaluating brand equity one of the hardest things to accurately measure is the emotional connection your brand has with its customers. Emotional connection is an important factor when it comes to increasing loyalty and relevance to your customers. Both of which play an important part in brand equity. Read on to discover how Psychology […]
5 Ways to Build Brand Equity and Why It’s Important [Updated 2023]
The key to really understanding how to build brand equity is to first get to grips with why positive brand equity is valuable to your customers and to you. In this blog we cover what brand equity is, why in this current climate it’s particularly important, and finally we look at 5 ways you can […]
