What Is a Good Open Rate for Email? Strategies for Skyrocketing Email Engagement
In the email marketing world, few metrics bear as much sway as the email open rate. It’s responsible for the first impression. The higher it is, the better. Because it states that a larger number of subscribers engage with your campaigns. Let’s delve into the intricacies of email open rate and depict what it is, […]
How AI Social Media Analytics Converts Data into Marketing Gold
AI social media analytics is an enhanced tool that provides businesses with more granular and actionable insights for data-backed decisions. And provides invaluable help for companies looking to understand better their audience, the new trends and their social media overall performance. Let’s look at what AI social media analytics entails and explore how new AI […]
Green Metrics – Mastering Sustainability Assessment for a Responsible Future
Today, how companies operate matters. As such, sustainability has popped up as a key factor for success. Consumers and investors increasingly look closer at how organisations tackle sustainability and integrate sustainability assessments into their strategies. It’s more than having a couple of green initiatives it’s about having a tangible plan. A structured approach that helps […]
Future Proofing Business Strategies – Data Analytics vs Business Intelligence
Business intelligence vs data analytics composes a duo that works behind the scenes to empower decision-making. They act synergetically to paint a complete overview of a business and support leaders to make informed decisions. While business intelligence (BI) offers a panoramic perspective, data analytics (DA) digs into subtle details to discover hidden actionable insights. A […]
How to Maximise ROI with Social Media Sentiment Analysis Tools
Social media offers marketing teams access to a wealth of information, empowering them to hone their marketing strategies. Sentiment analysis executed via advanced sentiment analysis tools is one of the main venues for leveraging social media data.Let’s explore sentiment analysis, look at its best tools, find out how to choose the right tool for your […]
From Raw Data to Fine Tuned Strategy: The Art and Science of Social Media KPIs
As a business, you are interested in measuring the effectiveness of your social media efforts. Besides engaging your audience, hashtags, memes or viral content, social media KPIs show you exactly how social media contributes to your business development.Reading this article will provide you with the needed knowledge to navigate the social media measurement intricacies with […]
What Is a Brand Positioning Statement and How to Create a Compelling One?
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of the others on the market? These are questions that you need to answer when creating a brand positioning statement. Brand positioning is how you want your customers to see your […]
Top AI Social Media Tools and How to Choose the Best One
Artificial Intelligence (AI) is now part of our daily lives, one way or another. Social media is a domain where AI found a quick adoption and AI social media tools became the norm. Let’s see how AI impacts the management of social media and how it helps improve efficiency and enhance engagement. First things first. […]
How to Fuel Your Business Expansion with AI-Powered Customer Insights Platforms
A clear and deep understanding of your audience is not a nice to have anymore, it’s an absolute must in an online connected world. To achieve this you need a reliable customer insights platform in your business arsenal. Consequently, more and more companies are interested in comprehending their customers at a more detailed and granular […]
How to Monitor Brand Mentions and Guard Your Reputation
Today is easier than ever to spread the word online regarding experiences with different products and services. Just a click of a button. That’s why businesses looking to strive need to keep an eye on such interactions. And here is where brand monitoring enters the scene. Think of brand monitoring as a sort of guardian […]
How to Master Customer Sentiment Analysis to Reinforce Your Business Strategy
Customer expectations rise constantly and change frequently. Therefore, businesses need to keep pace. One of the most valuable tools to do this is customer sentiment analysis. Even if it may sound complicated, integrating it into your processes will bring valuable insights. Helping your business to deliver better products and services and satisfy your customers’ […]
Read Between the Lines and Leverage the Social Media Listening Tools to Decode Your Clients’ Desires
Did you ever want to know what your customers think and feel about your products and brand? Here is help. Social listening tools come to the rescue and assist you in discovering that. Such tools monitor and decipher the conversations held across various social media channels to offer businesses, not-so-obvious insights to support decision-making processes. […]
Stay Ahead of the Game with the New Market Intelligence Tools Powered by AI
Wondering what you need to improve your business decisions? No more struggles, welcome data-backed strategies that bring a competitive edge. Discover how market intelligence tools equip your company with advanced insights that will pave the way to becoming a leader in your industry. And how your business can be propelled to new levels of evolution […]
Risks and Opportunities of High-Quality Automatic Text Generators
If you haven’t heard about ChatGPT, where have you been? There’s been plenty of hype surrounding OpenAI’s automatic text generator and chatbot, including concern over the potential of this technology to impact review data, academia and veracity of online content. But how worried should we be, and what are experts doing to counter these threats? […]
PE Trends 2023: Predictions and Overview of 2022
Following last year’s predictions for the end of 2022, here’s a review of current Private Equity (PE) trends and predictions for the coming year in a volatile market. PE Trend Overview of 2022 H2 slowdown Despite an unexpected boom in deals in H1, as predicted, the global PE industry experienced a slowdown in the second […]
No AI Training Data, No Problem: Bring AI To Your Business With No-Code AI Solutions
AI is increasingly commonplace as more and more businesses realise its power and capabilities to help with decision-making and to automate laborious processes. But AI has a huge problem: sourcing and effectively using AI training data to build a model that’s fit for purpose. But this could soon be an issue of the past with […]
The ABCs of ESG Reporting Software: How to Choose the Right Tool and a Selection of Best Tools
ESG reporting software is a technology that helps organisations measure and report their environmental, social, and governance (ESG) performance. ESG reporting has gained importance in recent years as investors have become more interested in sustainable investing, and many countries have begun to require ESG reporting by law. Given the complexity of ESG investigation and reporting, […]
Competitor SWOT Analysis: How To Gather Data and What To Do With It
“Know your enemy and know yourself” – This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t your enemy, per se, in a fiercely competitive market where you’re vying for the same business, it’s important to understand your peers as much as you understand your own business. […]
Market Analysis Techniques to Draw Powerful Insights into Your Competition and Target Market
This blog outlines the best market analysis techniques to give you a clear guide on how to move forward and best make sense of your data. Market analysis can help you assess market potential, identify relationships between different factors, and even understand customer behaviour. And with the right tools, it can be easy and even […]
Asset Management Trends: 7 Industry-Defining Shifts for 2023
Stay ahead of the curve with these asset management trends. Continuing market volatility has many investors spooked. But professionally managed assets grew for a third consecutive year, suggesting that there’s still plenty of opportunity for those who know where to look. Those in the know are turning to innovative data strategies, new ways of reporting […]
Unleashing the Power of AI Decision Support Systems: The Future of Business and Investment
Artificial intelligence has been around for a while, but it is only recently that we have begun to see its true potential in practical terms. With the development of machine learning and natural language processing (NLP), AI is now able to provide decision support systems that can help businesses and investors make better decisions faster […]
The Loud Message Behind Quiet Quitting & What To Do About It
It’s the social phenomenon that’s dividing opinion online. Is so-called “quiet-quitting” the product of an entitled generation of lazy workers, or is it a legitimate act of defiance against a toxic workplace culture and lowered economic prospects? We take a closer look at quiet quitting, investigate its causes and suggest how you can address them […]
How To Step Up Your HR & Management Game with Employee Feedback Software
Employee expectations have shifted dramatically in the past few years. The great resignation began during the pandemic and continued well into 2022, dumbfounding employers across the globe. An economic downturn could spell another change regarding employee values and expectations. Employers are looking for accurate and effective ways to track employee engagement, and anticipate any issues […]
Digital Growth Scan: Uncover Opportunities and Predict Future Performance with Deep Insights
When Private Equity investors take on a new company, they’re looking for growth potential. They want to see where the company can grow and how quickly that growth can happen. Digital growth is one of the most important indicators of future success for a company. To find out where a company has digital growth opportunities, […]
A Guide to Measuring AIO Data for Marketing and Product Development
What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using AIOs to understand consumer behaviour for a long time now, but with the advent of big data and new technologies, we can measure them in more detail than ever before. This opens up a world […]
The Effect of the Pandemic on Airport Chaos in 2022: A Situation Analysis
After two long years of pandemic uncertainty, travel restrictions and strict COVID-19 measures, the summer of 2022 was expected to be a final release for travellers and separated families across the globe. But what was meant to be a happy time for many turned into airport chaos, with long delays, cancelled flights, and lost luggage. […]
A Complete Guide to Outside-In Analysis for Improved Business Decision Making
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put yourself in your customer’s shoes and try to understand their world, their needs, and how your product or service can help them. This type of analysis is crucial for making informed decisions about everything from […]
¿Cuál es la diferencia entre inteligencia de mercado e investigación de mercado?
How To Choose the Best Analytics Tools For Your Business
Business analytics tools are increasingly becoming a staple in a data-driven, digitalised world. However, “Business Analytics” is a broad, catch-all term, and deciding which tool is right for you depends on understanding which business analytics you need. Here are five types of business analytics, along with suggested tools for each. 1. Application Performance Monitoring The […]
How AI Due Diligence is Changing the M&A Process
An increasing number of consultancies and PE firms are modernising the M&A process with the help of AI, and it’s not hard to see why. With AI due diligence research tools, businesses can automate and speed up a number of time-consuming tasks, making the entire process more efficient and accurate. So, what exactly is AI […]
