How to Target Your Communications by Personality Type
Your customer base is not homogenous. It is made up of a myriad of complex individuals, each with unique backgrounds, and their own internal motivators. Targeted communication is about appealing to a specific subset of your audience. There are many ways to segment your audience, whether it’s through their demographics, their location, their online behaviour, […]
How Different Personality Types Use Social Media
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can measure personality traits from data on social media with increasing accuracy. It’s an exciting development for marketing teams looking to get the edge over the competition. Appealing to a certain […]
How to Identify Communication Styles and Personality Traits
We are one big melting pot. No one individual is the same, so identifying generalised characteristics is not only a challenge, but it can only go so far in defining a person. What characteristics define a person? Sadly, demographics are still overused by businesses in their marketing and branding strategies. According to these companies, your […]
