Amazon Review Analytics: Sentiment Analysis on Large Scale Amazon Product Reviews

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Star ratings are just the start of the story. In fact, sometimes, they don’t tell the story at all. Your consumers are sharing their experiences online, and you know that locked within those thousands of reviews is highly valuable information.There are several major challenges when it comes to large scale Amazon review analytics – and […]

What Is Sentiment Analysis? How to Tell What Your Customers Truly Think

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What is sentiment analysis and how can it be used to help your business? Find out below. We form opinions on everything all of the time, whether we realise it or not. Sometimes we are passionate about how we feel, and can easily and directly express ourselves, other times our opinions are more nuanced. Sentiment […]

Sentiment analysis using product review data

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It is estimated that, before buying a product or contracting a service online, more than half of consumers regularly consult opinions and reviews. Product reviews are one of the highest influencers in a purchase decision, along with other factors such as price.This trend is accentuated with the increase of internet accessibility, and more and more […]