Winning Markets and Hearts – The Strategic Benefits of Psychographic Segmentation
Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. It enables more consumer-centric marketing activities and product development thanks to psychographic segmentation advantages. Using Psychographics as a baseline for segmentation, marketers can understand the reasoning behind consumer behaviour. In other words, it enables them to better […]
Best Software for Text Analysis to Redefine Business Intelligence
Deciding which text analysis software is right for your business is a challenge. Before committing to new software, you want to ensure that it will be beneficial to your specific needs and that your employees will find it helpful and easy to implement and adopt. To support you in the decision process, we’ll define the […]
How to Employ Qualitative Market Research to Understand Better the Consumer’s Behaviour
What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales. Over the past decade, how we analyse consumer behaviour has been revolutionised by tools for social media listening and online behaviour analysis. But there’s a problem: these tools generally only focus on quantitative metrics, giving binary […]
How to Connect Deeper with Your Audience – Examples of Psychographic Segmentation
Lately, psychographic segmentation gained in popularity as it delves into the intricacies of customer behaviour, preferences, lifestyle and values. The examples of psychographic segmentation from renowned brands prove its value in driving business success.Just as access to quantitative big data revolutionised the possibilities of behavioural segmentation, developments in AI are shaping new possibilities around psychographic […]
Social Listening Strategy: Your Compass to Real-Time Audience Insights
Knowing what customers say about your brand is paramount in today’s marketing world. And to achieve this, social listening is your best ally. Plus, a strong social listening strategy to get the most out of the social media data. To build a strong foundation for success, you need to leverage the existing data and extract […]
How and Why Psychographic Segmentation Drives Business Success
Wouldn’t it be great to be able to read consumers’ minds? To know exactly why they buy and what are thinking about your business and products at any given moment. Well, by using psychographic segmentation, mind reading is almost a reality. Sadly, it is not quite in a Professor X kind of way just yet, […]
How to Fuel Your Business Expansion with AI-Powered Customer Insights Platforms
A clear and deep understanding of your audience is not a nice to have anymore, it’s an absolute must in an online connected world. To achieve this you need a reliable customer insights platform in your business arsenal. Consequently, more and more companies are interested in comprehending their customers at a more detailed and granular […]
Decoding Customer Behavior: How to Find Consumer Insights to Dominate the Market
In a fiercely competitive and continuously changing market, companies do their best to conserve their competitiveness and earn an edge. Counting on meaningful consumer insights has the power to make or break a business’s success. And is the key to breaking out of the marketing humdrum and finding a new fresh way to connect […]
From Viewers to Leads: How to Gate Content Successfully
Are you struggling to get the attention of your audience in an overwhelming digital landscape? With a myriad of articles and content pieces generated each minute, it’s increasingly difficult to differentiate yourself and make an impact. But here is help: gated content. A tactic that could be a game changer for your business. Join us […]
Cracking the Code: Master the Business Valuation Methods for Success
When it comes to correctly determining the real value of a business, investors, entrepreneurs and experts confront themselves with a critical question: What business valuation methods to use to obtain an accurate result? Moreover, accuracy is complex and notoriously difficult when it comes to business valuation. Many factors are difficult to predict and assumptions that […]
Secrets of the Pros: How Business Process Optimisation Drives Impressive Results
Is your business struggling to achieve optimal efficiency and you are unsure how to handle a business process optimisation?You are not alone. In our digital, fast-paced era, remaining competitive and delivering high-level results is a constant challenge for every company. Inefficient processes jeopardize growth and productivity, lead to subpar products and/or services and finally to […]
Cómo realizar un proceso de diligencia debida en una empresa
El objetivo de un proceso de diligencia debida es inspeccionar y evaluar todos los aspectos de una empresa para poder tomar una decisión informada con respecto a la idoneidad de una fusión o adquisición. Para eso, tendrás que descubrir la mayor cantidad de datos corporativos posible. El primer punto, y el más obvio, es revisar […]
How To Choose the Best Analytics Tools For Your Business
Business analytics tools are increasingly becoming a staple in a data-driven, digitalised world. However, “Business Analytics” is a broad, catch-all term, and deciding which tool is right for you depends on understanding which business analytics you need. Here are five types of business analytics, along with suggested tools for each. 1. Application Performance Monitoring The […]
Why Businesses Are Adopting Aspect-Based Sentiment Analysis Like Never Before
Sentiment analysis is a process used to determine the attitude of a writer or speaker with regard to a particular topic (positive, negative or neutral). Aspect-based sentiment analysis goes a step further by looking more specifically at people’s attitudes towards different aspects, such as “quality”, “price” or “service”. This allows for a more detailed and […]
Técnicas para recopilar datos de la voz del consumidor para Seis Sigma
La voz del consumidor es fundamental para muchas metodologías de mejora de procesos. Las metodologías DMAIC y DMADV de Seis Sigma comienzan escuchando la voz del consumidor y definiendo sus requisitos y demandas.Por supuesto, poner las necesidades del cliente en primer lugar no es nada nuevo. No fue revolucionario en 1986, cuando el ingeniero estadounidense […]
4 prácticas de recursos humanos transformacionales que deberías implementar en 2021 | Symanto
How to Conduct Thematic Analysis Manually VS With TA Software
What is Thematic Analysis? Thematic analysis is a way of identifying themes or topics within a body of written data (qualitative data), for example from transcripts of interviews and focus groups, online survey responses or social media comments. The researcher combs through the data to identify recurring themes and patterns of meaning. Why Conduct […]
How Different Personality Types Use Social Media
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can measure personality traits from data on social media with increasing accuracy. It’s an exciting development for marketing teams looking to get the edge over the competition. Appealing to a certain […]
7 Social Media Metrics To Track (And Not The Obvious Ones)
Social media is now old enough for us all to get nostalgic about the early days of metric tracking. Remember how limited and inaccurate social media metrics once were? Sentiment clouds threw up the most peculiar insights that had no practical applications, and measuring engagement was as simple as counting Facebook likes and retweets. A […]
Employee Churn: Causes and Prevention Strategies In 2022
The new year always sees an increase in employee churn. As your employees set goals for their personal growth in 2022, your role in their life will be scrutinised more than ever. Dubbed “massive Monday” the first Monday back at work after the year-end festivities sees a recruitment rush as record numbers of people seek […]
The Jingle-Sniffles: or How Symanto Saved Christmas… Again!
With workplace sentiment at an all-time high thanks to Symanto, Santa Inc. was steaming towards its most productive and successful year yet. But with Christmas Eve in sight, disaster strikes, and Santa has to make a timely decision to save the day. Chapter One A successful year at the workshop Santa watched over his bustling […]
How To Easily Measure And Analyse Digital Reputation
What Is a “Digital Reputation?” Also referred to as your online reputation, your digital reputation is made up of the beliefs and opinions expressed about you online. These beliefs and opinions can be authored by you, or by others. The term “digital reputation” can refer to individuals, brands or organisations. Measuring and Analysing Your Digital […]
6 Enterprise Technology Trends to Watch in 2022
The “digital transformation” would be better described as “digital evolution”. New technologies continue to morph, reshape and redefine what’s possible in business, and are increasingly accessible to businesses of all sizes. The enterprise tech trends we’re seeing today reflect the ongoing project of digital transformation as businesses become more familiar with new technologies and […]
Social Media Share of Voice: What It Is, How To Measure It and What It Tells Us
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against their major competitors and identify which strategies and processes have the greatest impact within their industry. Measured over time, it can also help you to pinpoint the key campaigns and […]
Sourcing and Applying Insights for Product Development and Innovation
Market research and product insights have always been the core part of any product development strategy. It’s never been easier to source information about consumer behaviour and what motivates it. With the help of natural language processing (NLP) tools, you can assess insights from thousands of consumers across multiple channels in minutes. But how can […]
Demystifying Data-Driven HR: How To Use Text Analytics
The ubiquity of accessible data coupled with advancements in AI technology has caused somewhat of a revolution in strategic business. But while companies boast their strong data culture in distribution, finance, marketing and customer service, the majority of HR leaders struggle with basic people analytics. There remains incredible potential for businesses to use data to […]
The Importance of Predicting and Preventing Churn Risk (and How to Do It)
What are the signs that a customer is about to jump ship for your competitor? Predicting the signs early will enable you to take steps to convince them to stay loyal, and save on the marketing expenditure necessary for acquiring new customers to take their place.Using the same methods to foresee customer churn, businesses can […]
Private Equity Firms Switch Up Their Forecasting and Analysis With Big Data and Advanced Analytics
The Private Equity (PE) industry is fast adopting advanced data analytics to leverage big data for more risk-averse decision-making and ultimately achieve outsized returns on their capital. According to the Wall Street Journal, in 2018 over three-quarters of private equity executives used data analytics to conduct due diligence, and 68% leveraged the data during buyer […]
4 Reasons Your Customer Loyalty is Plummeting
Retaining customers and keeping them loyal should be a priority for any business. Harvard Business Review has reported that it is anywhere from five to twenty-five times more expensive to acquire a new customer than retaining an existing one. Given their value, it’s vitally important that you notice what keeps your customers coming back, what […]
How to conduct due diligence on a company
The aim of conducting due diligence is to inspect and evaluate all affairs of the target company such that you can make an informed decision about whether or not to proceed with a merger or acquisition. For that, you’ll need to unearth as much corporate data as possible. The first and most obvious point of […]
