Get fast, accurate and actionable insights about what consumers think about your electronic products.
Electronics companies come to us because they struggle to stand out in a competitive market and build emotional connections with consumers in a market where brand loyalty is declining. Brand managers are measured by ROI, so they need to pinpoint messages and paid ads to deliver revenue, clicks and interest.
If you face the same challenges, we’re here to help.
At Symanto, we help consumer electronic brands across Europe, North America and Asia with the four KPIs for brand health and messaging:
Functional equities like quality perception
Emotional equities like emotional experience
With our consumer electronics market segmentation solutions, you will be able to create better, more targeted messaging and foster stronger connections with consumers.
We use our Psychology AI to codify real conversations about your products into four meaningful and highly actionable metrics that go beyond user sentiment. This means that you can measure your brand love — the emotional connection between your consumers and your brand, to develop a more targeted and successful marketing strategy.
Get in touch today and understand your data like never before.