Consumer Electronics Market Segmentation

Give your audience the technology they crave by discovering their real needs and demands

Get better insights for consumer electronics with market segmentation

Get better insights for consumer electronics with market segmentation

Get fast, accurate and actionable insights about what consumers think about your electronic products.

We understand your challenges

We understand your challenges

Electronics companies come to us because they struggle to stand out in a competitive market and build emotional connections with consumers in a market where brand loyalty is declining. Brand managers are measured by ROI, so they need to pinpoint messages and paid ads to deliver revenue, clicks and interest.

If you face the same challenges, we’re here to help.

How we help

How
we help

At Symanto, we help consumer electronic brands across Europe, North America and Asia with the four KPIs for brand health and messaging:

Functional equities like quality perception

Emotional equities like emotional experience

Brand love

Brand recommendations

With our consumer electronics market segmentation solutions, you will be able to create better, more targeted messaging and foster stronger connections with consumers. 

What makes us better?

We use our Psychology AI to codify real conversations about your products into four meaningful and highly actionable metrics that go beyond user sentiment. This means that you can measure your brand love — the emotional connection between your consumers and your brand, to develop a more targeted and successful marketing strategy.

BRANDS WHO TRUST US

LEVERAGE OUR TECHNOLOGY

LEVERAGE OUR TECHNOLOGY

GET IN TOUCH WITH US

GET IN TOUCH WITH US

Get in touch today and understand your data like never before.

Yuwon Song