Discover growth & marketing opportunities with our AI-powered segmentation

Increase your marketing ROI and exploit growth prospects

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Beyond Demographics: Deep Segmentation Powered by Consumer Stories

Combine psychographics, product affinities, and socio-demographics for a holistic view of your customers and maximize your market impact.

Multi-Dimensional Consumer Profiles

By combining product mentions, brand affinities, and socio-demographic data, we create detailed, multi-faceted personas that capture key psychographic and behavioral insights.

Innovative Narrative-Based Segmentation

Symanto uses consumer narratives to reveal the motives behind needs, behaviors, and interests, going beyond traditional demographics to understand what truly drives your audience.

Actionable Insights for Growth

Our segmentation empowers hyper-personalized marketing and helps you spot over- or under-performance against competitors, uncovering valuable growth opportunities.

WE GO BEYOND BASIC SEGMENTATION

Uncover Hidden Patterns in Consumer Behavior

Our AI leverages multi-dimensional clustering to analyze consumer actions, emotions, and conversations — offering a deeper understanding of brands and competitors. We enrich these clusters with insights on interests, brand affinities, demographics, and preferred channels, revealing what truly drives consumer behavior.

action experience emotional fact information rational

From Audience Discovery to Scalable Growth

Profile your customers in real time, identify untapped opportunities, and power personalized marketing with seamless integrations.

Audience Discovery

Allows marketeers to explore target audiences.

Growth Opportunities

Discover areas with hidden growth potential.

Campaign Effectiveness

Delivers personified content that resonates to the audience needs, interests & communication style.

Integration & Scalability

Connect the results with AI writing assistants, digital advertising, affiliate marketing and many more.

Audience Profiling

Our dynamic segmentation allows to profile personas on-the-fly with inner motives, extrinsic needs, interests & psychographics.

Applications

  • Sponsorship Evaluation

    Find the best matching sponsors and affiliate marketing brands.

  • Market Entry

    Leverage local market insights to adapt new product introduction and/or commercial strategy

  • Creator & Influencer Marketing

    Discover the best fitting creators for your marketing activities

  • Brand Health

    Understand drivers for Brand Love and increase loyalty towards your Brand

  • Needs-Based Segmentation

    Discover growth opportunities at the cross-section of customers, products, channels, and markets

  • Product Development

    Develop products that resonate with your audience by deeply understanding their needs

  • Campaign Content

    Tailor Social Media posts, website content and outreach messaging to consumer segments with our copy-bot and talk-to-your-persona assistants

Dive into a world of advanced consumer segmentation and behaviour segmentation, and transform your marketing strategies with powerful insights that drive measurable success.

Get in touch with us

Get in Touch