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Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. Using Psychographics as a baseline for segmentation, marketers are able to understand
Market insights reveal previously undiscovered realities about your target audience. The most valuable market insights are those that tap into who your customers are. What drives and motivates them? This
You can easily make Psychology AI an integral part of your own systems and benefit from our proprietary text analytics models.
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