Authentic connections powered by data

Symanto as a partner helped us to gain much deeper insights from our Social Media channels. Social Media has become an important source for market insights, where we can derive real audiences feedback and make improvements for our formats and social media campaigns, and it's not just a source for measuring KPIs anymore. We couldn’t analyze comments on social media channels in such depth before our cooperation with Symanto. Given that this was a new approach for us, it was very important to understand the process and its benefits but also the limitations of this methodology. We can clearly say that the team at Symanto is very competent, always extremely helpful and fun to work with.

We have tested the multiple use cases Symanto offers (from hospitality to consumer goods, etc) and we are impressed with the NLP and tagging capabilities. A few key points while using the technology that we liked were around the customizable taxonomy in each use case that we found incredibly powerful. As well as the capability to add to the existing categories using a clean and easy interface - it really simplified the work and made the task both transparent and effortless.

Symanto is a great partner for us to kickstart sentiment analysis focused on customer experience insights. As an innovative research company it is important for us to map various use cases which we feel is possible with the Symanto Insights Platform. The great amount of customisation and transparency convinced us to adopt this approach as a core solution. Besides, the team at Symanto has been very helpful along the way and we highly appreciate the constant effort to improve and refine the platform.

We have been using the Symanto API for a year now and are very pleased with the quality and breadth of the analysis as well as with the excellent support received from the team. Highly recommend it to any company looking to get high quality text analytics via easy to integrate APIs

We are extremely pleased with the insights and partnership provided by the Symanto team. We worked together to uncover areas of consumer unmet needs and how these areas could be further explored for new product development. Symanto’s approach and recommendations have directly contributed to our product ideation process.