Discover the latest on our products, technology and our company
You’ve probably heard of the four ‘P’s of marketing: Product, Place, Promotion and Price. Central to all of these marketing factors is a fifth P: Psychology. As marketers, every decision we make is based on our prediction of consumer psychology, and by extension, human behaviour. We create promotions
Social media and review sites are teeming with freely available big data for us to use to help us to better understand our audience and
The voice of the customer is central to many process improvement methodologies. Both the DMAIC and DMADV Six Sigma methodologies begin with listening to the
Measuring the performance of your product or business is a key part of business analytics. KPIs enable you to keep track of whether your product
In the race to capture as much of your audience as possible, it’s vital to be aware of your competitor’s movements and predict their strategies.
The two major ongoing challenges for any brand are: Understanding their customers’ needs and motivations Keeping track of their changing requirements and expectations over time.
What Is Customer Advocacy? There are two main definitions of customer advocacy that are sometimes conflated in articles online. Both are equally relevant to creating
We’re excited to announce our partnership with CognoSight by Indices. This intercontinental collaboration will connect Symanto’s renowned artificial intelligence technology with the Latin American market.
How has the COVID-19 pandemic affected our collective mental wellbeing? What are the mental health implications of extensive quarantining and restriction of movement? Government and
Whether or not you are looking to merge with or acquire a new business right now, it’s always beneficial to monitor the horizon for threats
Deciding which software is right for your business is a challenge. Before committing to new software you want to know that it will be useful
Social listening and analysing online reviews is extremely insightful when it comes to understanding your audience and their relationship with your brand. But what if
Looking for an alternative to IBM Watson AI Personality Insights? Symanto APIs offer many of the same features and benefits. As of December 2021, IBM
If there’s one thing that artificial intelligence excels in, it’s sifting through hoards of data and spotting patterns. Given the amount of consumer behaviour data
The Real Meaning of “Digital Transformation” Digital transformation is often confused with the terms “digitisation” and “digitalisation”. This isn’t about moving your processes from analogue
Customer acquisition is costly. In fact, it is estimated to cost up to five times more to acquire new customers than to retain existing ones.
Traditionally measuring customer satisfaction involves asking customers to fill out surveys. But customer satisfaction data is being captured organically in the form of reviews and
Devising business strategies can feel as though you’re sailing the unchartered sea. It’s in your best interest to collect as much information as you can
It’s a commonly known fact that bears repeating: to create an effective marketing strategy, you need to understand your audience. Up until recently, in marketing
We form opinions on everything all of the time, whether we realise it or not. Sometimes we are passionate about how we feel, and can
Brand audits enable you to discover how your business is performing from the perspective of your customers. They also help you ascertain whether your desired
The Symanto Insights Platform is extremely versatile and can be applied to many use cases. If you want to get the most out of the
Traditionally, due diligence is conducted from the perspective of the buyer. This seems to make the most sense given that it is the buyer that
Businesses that have seen a huge boom over a short period likely have a major problem on their hands. Companies that scale quickly often need
Analysing your own brand from within comes with several challenges. Primarily, brand analysis relies on truly objective insights, and for that, you need a large
What’s your brand’s ace card? The one thing that marks it out from the rest? Securing this knowledge is your best chance of convincing your
A sales presentation aims to convince prospective clients of your value above your competitors. In the short time that’s allotted to you, you need to
Without a doubt, one of the biggest challenges in business is keeping up to date with an ever-changing landscape. Trends come and go, consumer behaviour
When it comes to valuating a business for sale or purchase, you need the most accurate figure possible to ensure that both parties (buyer and
Data is a main driver behind business strategy and projection, yet inaccurate data leads to poor or ineffectual decision making. As a result, bad data
Your customers are out there telling you what they want from your brand on social media and through online reviews. These insights are gold dust
When evaluating brand equity one of the hardest things to accurately measure is the emotional connection your brand has with its customers. Emotional connection is
When making decisions for your business, what do you rely on? Is it your gut feeling? Is it the hard data pulled from your website?
Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. Using Psychographics as a baseline for segmentation,
Market insights reveal previously undiscovered realities about your target audience. The most valuable market insights are those that tap into who your customers are. What
For investors or buyers, one of the most important aspects of a due diligence report is understanding the key challenges a company currently faces. Not
What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales. Over the past decade, how we
The internet is a trove of free information. For just the price of your internet subscription, you have access to a seemingly infinite amount of
You’ve got to know what your customers are saying about you. But there’s a fundamental issue with the majority of social listening tools: they’re just
Market segmentation is the process of dividing your consumers into segments based on specific parameters. The four main parameters are demographic, geographic, behavioral, and psychographic.
What makes your customers and clients tick? What motivates them to make a purchase? What do they value? Conversely, what deters them from finalizing a
Wouldn’t it be great to be able to read minds? To know exactly why and what your customers are thinking at any given moment. Well,
What is going on in your customers’ minds? That is the question marketers and business owners have been asking themselves for years.Is there a way
Products are made in a factory, but brands are created in the mind Walter Landor A brand is a lot more than just a logo
Christmas is the most wonderful time of the year. Joyful faces are everywhere, the smell of cinnamon sweets is in the air and children all
Surely, if you could ask your employees anything, you would like to find out, for example: what do the employees of your company value the
Your new purchase has arrived! At first glance, the design and the features of your new mobile phone make you fall in love. A first
Technology is evolving fast. So fast that unlimited access to the vast amount of online information is easier than ever. Based on a statistical report
Just imagine this situation. You are at home and someone knocks at your door. When you open there is somebody (your “buyer persona”) that swears
It is estimated that, before buying a product or contracting a service online, more than half of consumers regularly consult opinions and reviews. Product reviews
It has been another exciting week at Symanto HQ as we are attending two very important scientific events for AI and research community. We are
Our commitment is to put the use of AI in the centre of all our efforts to drive more awareness and create a sustainable business environment. To take our commitment further for the AI
With Symanto’s Psycholinguistic Text Analytics API you can implement emotional intelligence into your solution and provide the deepest insights from any given text. In this
Back in 2019 who would’ve guessed that all our travel plans were about to go down the drain because of a global pandemic? Travel as
In this post, we’ll take a look at how you can utilize Symanto’s sentiment model to create a Slack bot with Node.js. By the end
To empower more software solutions to become emotionally intelligent when processing text, Symanto’s unique psycholinguistic text analytics is now available via APIs as a cloud
In our recent Symanto Mood Index (SMI – created to map the consumer-mood) ranking we compared a number of brands across diverse industries and found
With the prolonged lockdown and isolation, parents are incessantly juggling between work, childcare, home-school and chores. Accumulated stresses with no end in sight are taking
Especially in times of a global pandemic, the right strategy can be crucial to organizational success. To uncover the challenges and opportunities, we conducted following
Running a restaurant takes a lot of time, effort and energy, however, making a success of an enterprise of this type takes more than just
With Valentine’s Day just around the corner, the subjects of love and emotion come into focus for couples all around the world. Love is such
In the modern day of Big Data, there exits still a gap between Sport Clubs and their Fans in terms of Social Media activity and
An expert is a loyal consumer who possesses deep knowledge of the company and its products as they closely follow the progress of the company
In today’s world, as companies become more data driven, the problem can arise of becoming overwhelmed with the high volume of data they receive and/or
When we mention internationality, we are talking about not only having team members from different countries, but also welcoming the different cultural values, traditions and
Social Listening Tools are great to measure the engagement and reactions of your activity in Social Media. The main disadvantage of these tools is that
There have been various methods over the course of the years of trying to understand the reason behind consumers’ actions. With the most popular one
It is well known that Marketing has its roots on the famous 4 P´s: Product, Place, Promotion and Price. We also know by heart that every
A sea change is underway in the world of consumer brands. The craft beer boom a decade ago showed that while the previous generation of
Psychographic segmentation is an approach used in market research to group the customers according to their unique personality characteristics. Using Psychographics as a baseline for segmentation, marketers are able
Pretzfelder Strasse 15
Nuremberg 90425
Germany
Symanto © 2021
