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BY SYMANTO

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consumer psychology

The central role of consumer psychology in marketing

You’ve probably heard of the four ‘P’s of marketing: Product, Place, Promotion and Price. Central to all of these marketing factors is a fifth P: Psychology. As marketers, every decision we make is based on our prediction of consumer psychology, and by extension, human behaviour. We create promotions

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Symanto Communications

The Power of Emotions

In today’s world, as companies become more data driven, the problem can arise of becoming overwhelmed with the high volume of data they receive and/or

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