Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. Using Psychographics as a baseline for segmentation,

Market insights reveal previously undiscovered realities about your target audience. The most valuable market insights are those that tap into who your customers are. What

For investors or buyers, one of the most important aspects of a due diligence report is understanding the key challenges a company currently faces. Not

What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales. Over the past decade, how we

The internet is a trove of free information. For just the price of your internet subscription, you have access to a seemingly infinite amount of

You’ve got to know what your customers are saying about you. But there’s a fundamental issue with the majority of social listening tools: they’re just

Market segmentation is the process of dividing your consumers into segments based on specific parameters. The four main parameters are demographic, geographic, behavioral, and psychographic.

Wouldn’t it be great to be able to read minds? To know exactly why and what your customers are thinking at any given moment. Well,

What is going on in your customers’ minds? That is the question marketers and business owners have been asking themselves for years. Is there a

Products are made in a factory, but brands are created in the mind Walter Landor A brand is a lot more than just a logo