Unlock Valuable Insights using Symanto Insights Assistant
Over the past decade, the world has witnessed an exponential growth in data creation, capturing, copying, and consumption. According to
Over the past decade, the world has witnessed an exponential growth in data creation, capturing, copying, and consumption. According to
Over the past decade, the world has witnessed an exponential growth in data creation, capturing, copying, and consumption. According to
Artificial Intelligence (AI) is now part of our daily lives, one way or another. Social media is a domain where AI found a quick adoption
Wouldn’t it be great to be able to read consumers’ minds? To know exactly why they buy and what are thinking about your business and
Do you want to learn how savvy companies drive profit in investments with predictive analysis tools in 2023? By analysing social media data, companies can
The management consulting industry is at a crossroads. The days of traditional consulting are giving way to newer and more automated solutions. The race is
The terms private equity and venture capital are sometimes mistakenly used interchangeably. Both private equity and venture capital firms share some similarities, for example, they
Rising interest rates, high inflation, and slow growth are usually not terms associated with great opportunity, but in distressed debt investing, it’s a different story.
With economists predicting that several countries will head into a short and shallow recession this year, private equity investors will need to adjust their strategies
What is a Value Creation Plan? In private equity, a value creation plan is a strategic document that outlines how an investor intends to turn
Inflation and economic uncertainty are big factors impacting consumer trend predictions in 2023, but there are also some surprising trends in the mix. Despite the
There’s a term for the frustration, helplessness and exhaustion that comes during the negotiation process: deal fatigue. What once began as a hopeful, optimistic and
If you haven’t heard about ChatGPT, where have you been? There’s been plenty of hype surrounding OpenAI’s automatic text generator and chatbot, including concern over
Following last year’s predictions for the end of 2022, here’s a review of current Private Equity (PE) trends and predictions for the coming year in
Product comparison analysis is a process by which you can determine the features and benefits of your product in relation to those of your competitors.
When it comes to making decisions about a merger, acquisition or business partnership, marketing due diligence is essential. It’s easy to overestimate a target company’s
AI is increasingly commonplace as more and more businesses realise its power and capabilities to help with decision-making and to automate laborious processes. But AI
With the jingle-sniffles pandemic under control, and the elves happier than ever thanks to Symanto, Santa was looking forward to a drama-free Christmas 2022. Little
Is your target company future-proof? Market due diligence (also commonly referred to as commercial due diligence) is an essential step for investors and stakeholders to
Developing a new product is an exciting process, but it’s also a risky one. There’s no guarantee that your product will be successful, no matter
Whether you’re building a start-up or expanding your investment portfolio, the most important part of the due diligence process is knowing how to measure product
“Know your enemy and know yourself” – This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t
This blog outlines the best market analysis techniques to give you a clear guide on how to move forward and best make sense of your
ESG reporting software is a technology that helps organisations measure and report their environmental, social, and governance (ESG) performance. ESG reporting has become increasingly important
Stay ahead of the curve with these asset management trends. Continuing market volatility has many investors spooked. But professionally managed assets grew for a third
Artificial intelligence has been around for a while, but it is only recently that we have begun to see its true potential in practical terms.
It’s the social phenomenon that’s dividing opinion online. Is so-called “quiet-quitting” the product of an entitled generation of lazy workers, or is it a legitimate
Employee expectations have shifted dramatically in the past few years. The great resignation began during the pandemic and continued well into 2022, dumbfounding employers across
When Private Equity investors take on a new company, they’re looking for growth potential. They want to see where the company can grow and how
What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using AIOs to understand consumer behaviour
After two long years of pandemic uncertainty, travel restrictions and strict COVID-19 measures, the summer of 2022 was expected to be a final release for
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put yourself in your customer’s shoes
When you are considering a merger, acquisition, or other significant business transaction, it is important to perform a thorough digital due diligence investigation. This involves
Business analytics tools are increasingly becoming a staple in a data-driven, digitalised world. However, “Business Analytics” is a broad, catch-all term, and deciding which tool
An increasing number of consultancies and PE firms are modernising the M&A process with the help of AI, and it’s not hard to see why.
Customer sentiment can tell you a lot. Measuring net sentiment can give you a quick pulse on how well a brand is doing, and sentiment
In May, we conducted a huge voice of customer analysis on Twitter to gauge users’ opinions over Elon Musk’s takeover of the social media platform.
When it comes to your business, your online reputation is everything. Customers and clients are more likely than ever to check out what others are
There are many factors that go into determining the value of a business, and financials are just one piece of the puzzle. In this blog
The consulting industry is expected to be affected in a number of ways by the economic uncertainty that has taken hold of businesses and consumers
When chatbots are bad, they’re really bad. By now, most of us have had the frustrating experience of being automatically directed to an irrelevant FAQ
The summer of 2022 has been coloured by inflation, environmental concerns, impending recession and a looming energy crisis These three factors are already impacting consumer
Overview H1 2022 The PE market has experienced some slowdown as stock markets feel the full impact of a turbulent start to the year mired
Interest in environmental, social, and governance (ESG) sentiment analysis has grown in recent years, and investors are fast discovering its uses. Increasingly, ESG is not
Sentiment analysis is a process used to determine the attitude of a writer or speaker with regard to a particular topic (positive, negative or neutral).
The private equity industry is undergoing fundamental changes. Despite the industry being more reluctant than most to adopt new technologies, it is now increasingly obvious
Business intelligence and data analytics are two terms that are often used interchangeably, but there is a very subtle distinction between the two. We’ve encountered
Too often, businesses try to market their products and services to the widest audience possible. But if you want your teams to be effective, they
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
Businesses have always relied on data to make informed decisions, but with the rise of AI text analytics, we’re now able to analyse more detailed
Brand awareness is one of the most important aspects of any business. If people don’t know about your brand, they’re not going to buy from
It’s hard to believe we’re already halfway through 2022, but here we are. At this midway point, we thought it was a good time to
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of
If you’re currently relying on social media engagement metrics to measure the success of your latest campaign or product launch, it’s time to step up
Symanto © 2023. All rights reserved. Hugo-Junkers-Str. 13, 2. OG Süd, 90411 Nuremberg, Germany
