PE Trends 2022: H1 Overview, H2 Predictions & Riding Out the Storm
Overview H1 2022 The PE market has experienced some slowdown as stock markets feel the full impact of a turbulent
Menu
Who's behind this text?
Language: english
Tonality: positive
Emotion: joy
Personality trait: emotional
Who's behind this text?
Language: english
Tonality: positive
Emotion: joy
Personality trait: emotional
Overview H1 2022 The PE market has experienced some slowdown as stock markets feel the full impact of a turbulent
Overview H1 2022 The PE market has experienced some slowdown as stock markets feel the full impact of a turbulent
Interest in environmental, social, and governance (ESG) sentiment analysis has grown in recent years, and investors are fast discovering its uses. Increasingly, ESG is not
Sentiment analysis is a process used to determine the attitude of a writer or speaker with regard to a particular topic (positive, negative or neutral).
The private equity industry is undergoing fundamental changes. Despite the industry being more reluctant than most to adopt new technologies, it is now increasingly obvious
Business intelligence and data analytics are two terms that are often used interchangeably, but there is a very subtle distinction between the two. We’ve encountered
Too often, businesses try to market their products and services to the widest audience possible. But if you want your teams to be effective, they
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
Businesses have always relied on data to make informed decisions, but with the rise of AI text analytics, we’re now able to analyse more detailed
Brand awareness is one of the most important aspects of any business. If people don’t know about your brand, they’re not going to buy from
It’s hard to believe we’re already halfway through 2022, but here we are. At this midway point, we thought it was a good time to
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of
If you’re currently relying on social media engagement metrics to measure the success of your latest campaign or product launch, it’s time to step up
Sentiment analysis is more precise than ever before. That’s thanks to rapid developments in the field of natural language processing (NLP) over the last few
One of the most important aspects of conversion rate optimisation is understanding your audience. If you don’t have a very clear picture of who your
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The
Natural language processing (NLP) AI is one of the most important technologies shaping what’s possible in market intelligence today. Marketers are using AI and NLP
Will he, won’t he? At the time of writing this, Elon Musk has just threatened to walk away from a $44bn dollar takeover of Twitter
Is your brand monitoring software outdated? As technology evolves, the software you use should, too. Whether this is your first introduction to brand monitoring, or
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
Need some assistance growing and nurturing your social media following? We’ve summarised the best tools out there to help you do just that. Quality social
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
We’ve all heard it before: the customer comes first. Their needs and their satisfaction must be central to every element of your business from marketing
We compare three sentiment analysis tools and look at the main factors to consider when making your choice between the many platforms and APIs available
Super Bowl commercials are as anticipated as the game itself, and major brands go to great lengths to be the talked-about ad at the water
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
With every passing year, artificial intelligence is becoming more advanced, more reliable, and more accessible. As a result, there are an increasing number of applications
Thematic analysis is a way of identifying themes or topics within a body of written data, for example from transcripts of interviews and focus groups,
Social media monitoring has many diverse applications in human relations. HR software companies are taking on new technologies that can analyse social media for important
The Voice of the Customer (VoC) has never been more powerful. We’re living in the age of social proof, where consumers look to existing customers
Gathering online data is an essential component of targeted advertising, but it is also a sensitive issue for many of your customers. Over recent years
Audience analysis is an important part of the process of creating effective targeted communication. It has many applications from marketing to technical writing to public
Each February, the fashion capitals of the world (New York, London, Milan and Paris) play host to the greatest designers to showcase their Fall/Winter collections.
Discover how to leverage publicly available online information and the latest AI technology to get fast and accurate insights into industry leader performance for benchmarking.
Your customer base is not homogenous. It is made up of a myriad of complex individuals, each with unique backgrounds, and their own internal motivators.
Crises happen in every organisation. From your website experiencing glitches to broken links in your supply chain, big or small, it’s not a matter of
Human communication is complex and multifaceted, and therefore difficult for chatbots to accurately mirror. As humans, we naturally adapt our tone and communication style to
Want to drive profit and optimise your business strategies? Analyse your data. Over the past few years, data-based decision making has taken the business world
There are several established principles when it comes to persuading someone to invest in your product or service. But not everyone responds equally to the
The widespread and tactical use of disinformation is a confirmed reality of modern politics. Social media companies introduced measures to help flag fake news, and
Email campaigns are effective…when they’re opened, that is. Email marketers have now come to expect low open rates with the average being around 20%. But
What drives consumer behaviour? It’s the ultimate question for marketers the world over. It’s no secret that getting inside the mind of your customers is
“It’s okay”. It’s not exactly the feedback you want at your dinner party, or when you ask your partner about your outfit. Middle-of-the-road reviews can
What is the Myers Briggs Personality Type Indicator? (MBTI) The history of MBTI The MBTI model is based on the work of Carl Jung, who
Emerging reports reveal that mergers and acquisitions in the financial services market are at an all-time high. In 2021, the financial services M&A value stood
We’ve run case studies on everything from video streaming to banking services, and there’s one topic that frequently impacts customer sentiment: customer service. Customer support
Diversity and inclusion is about a lot more than writing a mission statement. Companies that are serious about D&I must make an ongoing commitment to
The Great Resignation (aka the Big Quit) of 2021 is an ongoing issue for companies around the world, and it doesn’t look set to stop
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can
If you’ve been analysing brand sentiment the same way for the past five years it’s time to make some changes. AI technology has advanced, and
Netflix, Disney+, Prime Video, Apple TV, HBO Max, Hulu, the list goes on. As more horses enter the race, streaming services face higher competition than
With the help of AI, you can get an informed reading of employee opinion, satisfaction, and an understanding of the existing culture of a company
Consumer priorities have dramatically shifted and consumer behaviour is predictably following suit. Businesses need to maintain a watchful eye over their consumer’s changing attitudes and
We knew it was coming and it’s finally here, the time when businesses will turn to AI (artificial intelligence) to boost their capabilities. It perhaps
