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Analysing your own brand from within comes with several challenges. Primarily, brand analysis relies on truly objective insights, and for that, you need a large amount of solid, trustworthy data external from your company. This means that you need to invest time and resources to collect and analyse
What’s your brand’s ace card? The one thing that marks it out from the rest? Securing this knowledge is your best chance of convincing your
A sales presentation aims to convince prospective clients of your value above your competitors. In the short time that’s allotted to you, you need to
Without a doubt, one of the biggest challenges in business is keeping up to date with an ever-changing landscape. Trends come and go, consumer behaviour
When it comes to valuating a business for sale or purchase, you need the most accurate figure possible to ensure that both parties (buyer and
Data is a main driver behind business strategy and projection, yet inaccurate data leads to poor or ineffectual decision making. As a result, bad data
Your customers are out there telling you what they want from your brand on social media and through online reviews. These insights are gold dust
When evaluating brand equity one of the hardest things to accurately measure is the emotional connection your brand has with its customers. Emotional connection is
When making decisions for your business, what do you rely on? Is it your gut feeling? Is it the hard data pulled from your website?
Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. Using Psychographics as a baseline for segmentation,
Market insights reveal previously undiscovered realities about your target audience. The most valuable market insights are those that tap into who your customers are. What
For investors or buyers, one of the most important aspects of a due diligence report is understanding the key challenges a company currently faces. Not
What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales. Over the past decade, how we
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