A Guide to Measuring AIO Data for Marketing and Product Development
What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using
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What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using
What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using
After two long years of pandemic uncertainty, travel restrictions and strict COVID-19 measures, the summer of 2022 was expected to be a final release for
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put yourself in your customer’s shoes
When you are considering a merger, acquisition, or other significant business transaction, it is important to perform a thorough digital due diligence investigation. This involves
Business analytics tools are increasingly becoming a staple in a data-driven, digitalised world. However, “Business Analytics” is a broad, catch-all term, and deciding which tool
The days of a purely human-led M&A process are numbered. With AI due diligence, businesses can automate and speed up a number of time-consuming tasks,
Customer sentiment can tell you a lot. Measuring net sentiment can give you a quick pulse on how well a brand is doing, and sentiment
In May, we conducted a huge voice of customer analysis on Twitter to gauge users’ opinions over Elon Musk’s takeover of the social media platform.
When it comes to your business, your online reputation is everything. Customers and clients are more likely than ever to check out what others are
There are many factors that go into determining the value of a business, and financials are just one piece of the puzzle. In this blog
The consulting industry is expected to be affected in a number of ways by the economic uncertainty that has taken hold of businesses and consumers
When chatbots are bad, they’re really bad. By now, most of us have had the frustrating experience of being automatically directed to an irrelevant FAQ
The summer of 2022 has been coloured by inflation, environmental concerns, impending recession and a looming energy crisis These three factors are already impacting consumer
Overview H1 2022 The PE market has experienced some slowdown as stock markets feel the full impact of a turbulent start to the year mired
Interest in environmental, social, and governance (ESG) sentiment analysis has grown in recent years, and investors are fast discovering its uses. Increasingly, ESG is not
Sentiment analysis is a process used to determine the attitude of a writer or speaker with regard to a particular topic (positive, negative or neutral).
The private equity industry is undergoing fundamental changes. Despite the industry being more reluctant than most to adopt new technologies, it is now increasingly obvious
Business intelligence and data analytics are two terms that are often used interchangeably, but there is a very subtle distinction between the two. We’ve encountered
Too often, businesses try to market their products and services to the widest audience possible. But if you want your teams to be effective, they
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
Businesses have always relied on data to make informed decisions, but with the rise of AI text analytics, we’re now able to analyse more detailed
Brand awareness is one of the most important aspects of any business. If people don’t know about your brand, they’re not going to buy from
It’s hard to believe we’re already halfway through 2022, but here we are. At this midway point, we thought it was a good time to
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of
If you’re currently relying on social media engagement metrics to measure the success of your latest campaign or product launch, it’s time to step up
Sentiment analysis is more precise than ever before. That’s thanks to rapid developments in the field of natural language processing (NLP) over the last few
One of the most important aspects of conversion rate optimisation is understanding your audience. If you don’t have a very clear picture of who your
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The
Natural language processing (NLP) AI is one of the most important technologies shaping what’s possible in market intelligence today. Marketers are using AI and NLP
Will he, won’t he? At the time of writing this, Elon Musk has just threatened to walk away from a $44bn dollar takeover of Twitter
Is your brand monitoring software outdated? As technology evolves, the software you use should, too. Whether this is your first introduction to brand monitoring, or
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
Need some assistance growing and nurturing your social media following? We’ve summarised the best tools out there to help you do just that. Quality social
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
We’ve all heard it before: the customer comes first. Their needs and their satisfaction must be central to every element of your business from marketing
We compare three sentiment analysis tools and look at the main factors to consider when making your choice between the many platforms and APIs available
Super Bowl commercials are as anticipated as the game itself, and major brands go to great lengths to be the talked-about ad at the water
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
With every passing year, artificial intelligence is becoming more advanced, more reliable, and more accessible. As a result, there are an increasing number of applications
Thematic analysis is a way of identifying themes or topics within a body of written data, for example from transcripts of interviews and focus groups,
Social media monitoring has many diverse applications in human relations. HR software companies are taking on new technologies that can analyse social media for important
The Voice of the Customer (VoC) has never been more powerful. We’re living in the age of social proof, where consumers look to existing customers
Gathering online data is an essential component of targeted advertising, but it is also a sensitive issue for many of your customers. Over recent years
Audience analysis is an important part of the process of creating effective targeted communication. It has many applications from marketing to technical writing to public
Each February, the fashion capitals of the world (New York, London, Milan and Paris) play host to the greatest designers to showcase their Fall/Winter collections.
Discover how to leverage publicly available online information and the latest AI technology to get fast and accurate insights into industry leader performance for benchmarking.
Your customer base is not homogenous. It is made up of a myriad of complex individuals, each with unique backgrounds, and their own internal motivators.
Crises happen in every organisation. From your website experiencing glitches to broken links in your supply chain, big or small, it’s not a matter of
Human communication is complex and multifaceted, and therefore difficult for chatbots to accurately mirror. As humans, we naturally adapt our tone and communication style to
Want to drive profit and optimise your business strategies? Analyse your data. Over the past few years, data-based decision making has taken the business world
There are several established principles when it comes to persuading someone to invest in your product or service. But not everyone responds equally to the
The widespread and tactical use of disinformation is a confirmed reality of modern politics. Social media companies introduced measures to help flag fake news, and
Email campaigns are effective…when they’re opened, that is. Email marketers have now come to expect low open rates with the average being around 20%. But
