How and Why Psychographic Segmentation Drives Business Success
Wouldn’t it be great to be able to read consumers’ minds? To know exactly why they buy and what are thinking about your business and
Wouldn’t it be great to be able to read consumers’ minds? To know exactly why they buy and what are thinking about your business and
El objetivo de un proceso de diligencia debida es inspeccionar y evaluar todos los aspectos de una empresa para poder tomar una decisión informada con
Business analytics tools are increasingly becoming a staple in a data-driven, digitalised world. However, “Business Analytics” is a broad, catch-all term, and deciding which tool
Sentiment analysis is a process used to determine the attitude of a writer or speaker with regard to a particular topic (positive, negative or neutral).
La voz del consumidor es fundamental para muchas metodologías de mejora de procesos. Las metodologías DMAIC y DMADV de Seis Sigma comienzan escuchando la voz
We’ve all heard it before: the customer comes first. Their needs and their satisfaction must be central to every element of your business from marketing
What is Thematic Analysis? Thematic analysis is a way of identifying themes or topics within a body of written data (qualitative data), for example from
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can
Social media is now old enough for us all to get nostalgic about the early days of metric tracking. Remember how limited and inaccurate social
The new year always sees an increase in employee churn. As your employees set goals for their personal growth in 2022, your role in their
With workplace sentiment at an all-time high thanks to Symanto, Santa Inc. was steaming towards its most productive and successful year yet. But with Christmas
What Is a “Digital Reputation?” Also referred to as your online reputation, your digital reputation is made up of the beliefs and opinions expressed about
The “digital transformation” would be better described as “digital evolution”. New technologies continue to morph, reshape and redefine what’s possible in business, and are increasingly
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against
Market research insights have always been central to any product development strategy. It’s never been easier to source information about consumer behaviour and what motivates
What are the signs that a customer is about to jump ship for your competitor? Predicting the signs early will enable you to take steps
The Private Equity (PE) industry is fast adopting advanced data analytics to leverage big data for more risk-averse decision-making and ultimately achieve outsized returns on
Retaining customers and keeping them loyal should be a priority for any business. Harvard Business Review has reported that it is anywhere from five to
The aim of conducting due diligence is to inspect and evaluate all affairs of the target company such that you can make an informed decision
What is a campaign analysis report? A campaign analysis report uses Key Performance Indicators (KPIs) to measure the success of a marketing campaign. Given that
Social media is an all-too-often overlooked, valuable source of due diligence data. In this blog we cover how to make the most of consumer generated
Collecting data about your competitors is challenging when so much of it is confidential. However, thanks to plentiful sources of big data online, there is
A commercial due diligence check encompasses far more than just monitoring the financial health of a company. To understand the overall health of a brand,
Employee surveys are much more than a box-ticking HR requirement, they’re a means of understanding what motivates your workforce. And as we’ve recently explored, a
Given the broad spectrum of issues that management consultants face, one of the greatest initial challenges on any project is deciding on a data source
After the sale of Morrison’s, the UK’s supermarket chain, to Clayton, Dubilier & Rice last month, there’s been a lot of speculation amongst investors about
We are one big melting pot. No one individual is the same, so identifying generalised characteristics is not only a challenge, but it can only
As companies adopt new technologies to automate their processes, it’s freed up time and space for HR departments to rethink their roles and move HR
Accurate and timely sentiment analysis is key to building your brand. Sentiment analysis enables you to identify your strengths and weaknesses through the eyes of
The importance of effective human capital management One of the primary reasons for improving human capital management is employee retention – keeping employee turnover low.A
Star ratings are just the start of the story. In fact, sometimes, they don’t tell the story at all. Your consumers are sharing their experiences
It’s time to face facts: in the age of hyperconnectivity, brands do not have direct control over how they are perceived online. You no longer
What is your digital reputation? Your digital reputation is defined by any and every bit of content about you online. That could be what you’ve
Businesses know they have to make the digital transformation in order to survive and thrive in today’s marketplace. The trouble is that “digital transformation” is
You’ve probably heard of the four ‘P’s of marketing: Product, Place, Promotion and Price. Central to all of these marketing factors is a fifth P:
Social media and review sites are teeming with freely available big data for us to use to help us to better understand our audience and
The voice of the customer is central to many process improvement methodologies. Both the DMAIC and DMADV Six Sigma methodologies begin with listening to the
Measuring the performance of your product or business is a key part of business analytics. KPIs enable you to keep track of whether your product
In the race to capture as much of your audience as possible, it’s vital to be aware of your competitor’s movements and predict their strategies.
In marketing, it can feel that you’re retreading over well-trodden ground. You’re appealing to the same target demographic in the same way, using the same
What Is Customer Advocacy? There are two main definitions of customer advocacy that are sometimes conflated in articles online. Both are equally relevant to creating
Whether or not you are looking to merge with or acquire a new business right now, it’s always beneficial to monitor the horizon for threats
Deciding which software is right for your business is a challenge. Before committing to new software you want to know that it will be useful
Social listening and analysing online reviews is extremely insightful when it comes to understanding your audience and their relationship with your brand. But what if
Looking for an alternative to IBM Watson AI Personality Insights? Symanto APIs offer many of the same features and benefits. As of December 2021, IBM
If there’s one thing that artificial intelligence excels in, it’s sifting through hoards of data and spotting patterns. Given the amount of consumer behaviour data
The Real Meaning of “Digital Transformation” Digital transformation is often confused with the terms “digitisation” and “digitalisation”. This isn’t about moving your processes from analogue
Customer acquisition is costly. In fact, it is estimated to cost up to five times more to acquire new customers than to retain existing ones.
Traditionally measuring customer satisfaction involves asking customers to fill out surveys. But customer satisfaction data is being captured organically in the form of reviews and
Devising business strategies can feel as though you’re sailing the unchartered sea. It’s in your best interest to collect as much information as you can
It’s a commonly known fact that bears repeating: to create an effective marketing strategy, you need to understand your audience. Up until recently, in marketing
What is sentiment analysis and how can it be used to help your business? Find out below. We form opinions on everything all of the
Brand audits enable you to discover how your business is performing from the perspective of your customers. They also help you ascertain whether your desired
The Symanto Insights Platform is extremely versatile and can be applied to many use cases. If you want to get the most out of the
Traditionally, due diligence is conducted from the perspective of the buyer. This seems to make the most sense given that it is the buyer that
Businesses that have seen a huge boom over a short period likely have a major problem on their hands. Companies that scale quickly often need
Analysing your own brand from within comes with several challenges. Primarily, brand analysis relies on truly objective insights, and for that, you need a large
What’s your brand’s ace card? The one thing that marks it out from the rest? Securing this knowledge is your best chance of convincing your
A sales presentation aims to convince prospective clients of your value above your competitors. In the short time that’s allotted to you, you need to
We run down the best competitor analysis tools to give you a 360 view of your position within the market. Without a doubt, one of
When it comes to valuating a business for sale or purchase, you need the most accurate figure possible to ensure that both parties (buyer and
Data is a main driver behind business strategy and projection, yet inaccurate data leads to poor or ineffectual decision making. As a result, bad data
When evaluating brand equity one of the hardest things to accurately measure is the emotional connection your brand has with its customers. Emotional connection is
When making decisions for your business, what do you rely on? Is it your gut feeling? Is it the hard data pulled from your website?
Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. Using Psychographics as a baseline for segmentation,
Market insights reveal previously undiscovered realities about your target audience. The most valuable market insights are those that tap into who your customers are. What
For investors or buyers, one of the most important aspects of a due diligence report is understanding the key challenges a company currently faces. Not
What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales. Over the past decade, how we
The internet is a trove of free information. For just the price of your internet subscription, you have access to a seemingly infinite amount of
You’ve got to know what your customers are saying about you. But there’s a fundamental issue with the majority of social listening tools: they’re just
Market segmentation is the process of dividing your consumers into segments based on specific parameters. The four main parameters are demographic, geographic, behavioral, and psychographic.Just
What is going on in your customers’ minds? That is the question marketers and business owners have been asking themselves for years.Is there a way
The key to really understanding how to build brand equity is to first get to grips with why positive brand equity is valuable to your
Surely, if you could ask your employees anything, you would like to find out, for example: what do the employees of your company value the
Your new purchase has arrived! At first glance, the design and the features of your new mobile phone make you fall in love.A first call
Just imagine this situation. You are at home and someone knocks at your door. When you open there is somebody (your “buyer persona”) that swears
It is estimated that, before buying a product or contracting a service online, more than half of consumers regularly consult opinions and reviews. Product reviews
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