Psychographic segmentation analyses personality traits and tonality of consumers based on their text. It then combines this with their opinion and sentiment analysis and divides the consumer into one of four actional segments: loyalist, ambassador, critics, and at-risk.
At Symanto, we go a step further by providing bespoke psychographic segmentation. This leverages additional consumer traits like interests and motivation as a service for marketing communication. Our personality traits model is based on Carl Gustav Jung’s psychological types and our communication style model is based on Friedemann Schultz von Thun’s communication theory.
● Unique competitive insights via direct comparison of customer loyalty and characteristics between any brands and products
● The power to create a winning brand and marketing strategy through deep understanding of critical segments like customer needs and drivers & barriers
Our unique psychographic segmentation process involves:
Proprietary psycholinguistic analytics:
With as few as 10 words from online conversation we can profile and segment consumers from all channels
Unlike traditional providers, Symanto provides real-time segmentation from a larger consumer base
GDPR and privacy compliant:
We don’t require any personal data for psychographic segmentation, ensuring maximum data security compliance
Get in touch today and understand your data like never before.