NATURAL LANGUAGE PROCESSING BLOG
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What Is a Good Open Rate for Email? Strategies for Skyrocketing Email Engagement
In the email marketing world, few metrics bear as much sway as the email open rate. It’s responsible for the first impression. The higher it
How AI Social Media Analytics Converts Data into Marketing Gold
AI social media analytics is an enhanced tool that provides businesses with more granular and actionable insights for data-backed decisions. And provides invaluable help for
Green Metrics – Mastering Sustainability Assessment for a Responsible Future
Today, how companies operate matters. As such, sustainability has popped up as a key factor for success. Consumers and investors increasingly look closer at how
Future Proofing Business Strategies – Data Analytics vs Business Intelligence
Business intelligence vs data analytics composes a duo that works behind the scenes to empower decision-making. They act synergetically to paint a complete overview of
How to Maximise ROI with Social Media Sentiment Analysis Tools
Social media offers marketing teams access to a wealth of information, empowering them to hone their marketing strategies. Sentiment analysis executed via advanced sentiment analysis
From Raw Data to Fine Tuned Strategy: The Art and Science of Social Media KPIs
As a business, you are interested in measuring the effectiveness of your social media efforts. Besides engaging your audience, hashtags, memes or viral content, social
What Is a Brand Positioning Statement and How to Create a Compelling One?
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of
Top AI Social Media Tools and How to Choose the Best One
Artificial Intelligence (AI) is now part of our daily lives, one way or another. Social media is a domain where AI found a quick adoption
How to Fuel Your Business Expansion with AI-Powered Customer Insights Platforms
A clear and deep understanding of your audience is not a nice to have anymore, it’s an absolute must in an online connected world. To
How to Monitor Brand Mentions and Guard Your Reputation
Today is easier than ever to spread the word online regarding experiences with different products and services. Just a click of a button. That’s why
How to Master Customer Sentiment Analysis to Reinforce Your Business Strategy
Customer expectations rise constantly and change frequently. Therefore, businesses need to keep pace. One of the most valuable tools to do this is customer sentiment
Read Between the Lines and Leverage the Social Media Listening Tools to Decode Your Clients’ Desires
Did you ever want to know what your customers think and feel about your products and brand? Here is help. Social listening tools come to
Stay Ahead of the Game with the New Market Intelligence Tools Powered by AI
Wondering what you need to improve your business decisions? No more struggles, welcome data-backed strategies that bring a competitive edge. Discover how market intelligence tools
Risks and Opportunities of High-Quality Automatic Text Generators
If you haven’t heard about ChatGPT, where have you been? There’s been plenty of hype surrounding OpenAI’s automatic text generator and chatbot, including concern over
PE Trends 2023: Predictions and Overview of 2022
Following last year’s predictions for the end of 2022, here’s a review of current Private Equity (PE) trends and predictions for the coming year in
No AI Training Data, No Problem: Bring AI To Your Business With No-Code AI Solutions
AI is increasingly commonplace as more and more businesses realise its power and capabilities to help with decision-making and to automate laborious processes. But AI
The ABCs of ESG Reporting Software: How to Choose the Right Tool and a Selection of Best Tools
ESG reporting software is a technology that helps organisations measure and report their environmental, social, and governance (ESG) performance. ESG reporting has gained importance in
Competitor SWOT Analysis: How To Gather Data and What To Do With It
“Know your enemy and know yourself” – This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t
Market Analysis Techniques to Draw Powerful Insights into Your Competition and Target Market
This blog outlines the best market analysis techniques to give you a clear guide on how to move forward and best make sense of your
Asset Management Trends: 7 Industry-Defining Shifts for 2023
Stay ahead of the curve with these asset management trends. Continuing market volatility has many investors spooked. But professionally managed assets grew for a third
Unleashing the Power of AI Decision Support Systems: The Future of Business and Investment
Artificial intelligence has been around for a while, but it is only recently that we have begun to see its true potential in practical terms.
The Loud Message Behind Quiet Quitting & What To Do About It
It’s the social phenomenon that’s dividing opinion online. Is so-called “quiet-quitting” the product of an entitled generation of lazy workers, or is it a legitimate
How To Step Up Your HR & Management Game with Employee Feedback Software
Employee expectations have shifted dramatically in the past few years. The great resignation began during the pandemic and continued well into 2022, dumbfounding employers across
Digital Growth Scan: Uncover Opportunities and Predict Future Performance with Deep Insights
When Private Equity investors take on a new company, they’re looking for growth potential. They want to see where the company can grow and how
A Guide to Measuring AIO Data for Marketing and Product Development
What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using AIOs to understand consumer behaviour
The Effect of the Pandemic on Airport Chaos in 2022: A Situation Analysis
After two long years of pandemic uncertainty, travel restrictions and strict COVID-19 measures, the summer of 2022 was expected to be a final release for
A Complete Guide to Outside-In Analysis for Improved Business Decision Making
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put yourself in your customer’s shoes
How To Choose the Best Analytics Tools For Your Business
Business analytics tools are increasingly becoming a staple in a data-driven, digitalised world. However, “Business Analytics” is a broad, catch-all term, and deciding which tool
How AI Due Diligence is Changing the M&A Process
An increasing number of consultancies and PE firms are modernising the M&A process with the help of AI, and it’s not hard to see why.
Going Beyond Sentiment and Decoding Brand Health for Due Diligence
Customer sentiment can tell you a lot. Measuring net sentiment can give you a quick pulse on how well a brand is doing, and sentiment
The Evolution of Public Opinion: Elon Musk’s Withdrawal from Twitter
In May, we conducted a huge voice of customer analysis on Twitter to gauge users’ opinions over Elon Musk’s takeover of the social media platform.
Does Your Social Media Reputation Management Tool Have These 8 Key Features?
When it comes to your business, your online reputation is everything. Customers and clients are more likely than ever to check out what others are
Top Business Valuation Software: Financial Data and Beyond
There are many factors that go into determining the value of a business, and financials are just one piece of the puzzle. In this blog
Consulting Industry Trends in the Wake of Economic Uncertainty
The consulting industry is expected to be affected in a number of ways by the economic uncertainty that has taken hold of businesses and consumers
How to Identify Market Trends? Top Strategies
Keeping up with the market trends is a challenge. Does your business often miss opportunities while the competitors seem to keep pace easily? It’s time
Why Businesses Are Adopting Aspect-Based Sentiment Analysis Like Never Before
Sentiment analysis is a process used to determine the attitude of a writer or speaker with regard to a particular topic (positive, negative or neutral).
Criptopsicología: la clave para comprender las tendencias y los comportamientos
A medida que las plataformas de intercambio de criptomonedas se vuelven cada vez más accesibles, la barrera de entrada disminuye, particularmente para los inversores minoristas.
Minería de textos en redes sociales: ¿cómo funciona?
The two major ongoing challenges for any brand are: Understanding their customers’ needs and motivations Keeping track of their changing requirements and expectations over time.
How Data Analytics Can Help Private Equity Create Value Pre- and Post- Deal
The private equity industry is undergoing fundamental changes. Despite the industry being more reluctant than most to adopt new technologies, it is now increasingly obvious
Finding Your Ideal Customer Profile (ICP) In Just 3 Steps with Data and AI
Too often, businesses try to market their products and services to the widest audience possible. But if you want your teams to be effective, they
How Private Equity Investors Use Social Media For Data-Based Decisions
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
How AI Text Analytics is Fundamentally changing business operations
Businesses have always relied on data to make informed decisions, but with the rise of AI text analytics, we’re now able to analyse more detailed
2022 Social Media Trends FAQs: How to Get Through to Your Customers
It’s hard to believe we’re already halfway through 2022, but here we are. At this midway point, we thought it was a good time to
The Benefits and Challenges of AI Social Media Analytics
If you’re currently relying on social media engagement metrics to measure the success of your latest campaign or product launch, it’s time to step up
What is Audience Analysis & How To Use It To Improve Conversion Rates
One of the most important aspects of conversion rate optimisation is understanding your audience. If you don’t have a very clear picture of who your
Competitive Intelligence Firms vs Tools: Is it worth hiring a CI firm?
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The
What Do Twitter Users Make of Elon’s Takeover? We Ran a Huge VoC Analysis to Find Out
Will he, won’t he? At the time of writing this, Elon Musk has just threatened to walk away from a $44bn dollar takeover of Twitter
Top Brand Intelligence Software to Help You Grow Your Business in 2022
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
What Is The Difference Between Market Intelligence and Market Research
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
Measuring Campaign Success on Social Media: A Super Bowl Case Study
Super Bowl commercials are as anticipated as the game itself, and major brands go to great lengths to be the talked-about ad at the water
How to Effectively Calculate Market Share of Voice-And Why It Matters
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
How To Reap The Full Benefits of Social Media Monitoring for Human Resources
Social media monitoring has many diverse applications in human relations. HR software companies are taking on new technologies that can analyse social media for important
How to Use Data Responsibly for Targeted Advertising
Gathering online data is an essential component of targeted advertising, but it is also a sensitive issue for many of your customers. Over recent years
How To Leverage Big Data With Benchmarking Resources
Discover how to leverage publicly available online information and the latest AI technology to get fast and accurate insights into industry leader performance for benchmarking.
How to Target Your Communications by Personality Type
Your customer base is not homogenous. It is made up of a myriad of complex individuals, each with unique backgrounds, and their own internal motivators.
How To Use AI Software For State-Of-The-Art Crisis Management
Crises happen in every organisation. From your website experiencing glitches to broken links in your supply chain, big or small, it’s not a matter of
Disinformation Wars: AI and Fake News Detection on Social Media
The widespread and tactical use of disinformation is a confirmed reality of modern politics. Social media companies introduced measures to help flag fake news, and
The Potential and Limitations of MBTI for Employee Selection and Management
What is the Myers Briggs Personality Type Indicator? (MBTI) The history of MBTI The MBTI model is based on the work of Carl Jung, who
Improve Sentiment Analysis Accuracy with AI
There are now highly advanced ways to find out exactly how customers feel about a brand or product. Find out how you can easily employ
Top Tips for A Successful Data and AI Implementation Strategy
We knew it was coming and it’s finally here, the time when businesses will turn to AI (artificial intelligence) to boost their capabilities. It perhaps
Crypto Market Predictions: How Traders Use AI to Spot Trends
As an ever-increasing number of people turn to crypto trading in favour of (or as well as) stock market trading, it’s important to understand that
Give Your Company An Annual Performance Review with Customer Feedback Analysis
Who does a business serve? Its CEO, its investors, or its customers? When looking at our year-on-year performance, it makes sense to look through the
AI meets BI: The Best Self-Service BI and Analytics Tools for 2022
Data-driven enterprises dominate their industries. They outperform their competitors in productivity and profitability, ceasing market share, and drawing in customers from under their competitors’ noses.
Data Analytics and Sustainability: What Investors Need To Know
Now that sustainability investing is becoming mainstream, there will be increased scrutiny on asset managers to show their workings on sustainability data analytics. The onus
Crypto Market Psychology: Key To Understanding Trends and Behaviours
As cryptocurrency exchange platforms become increasingly accessible, the entrance barrier, particularly for retail investors, is at an all-time low. People with little experience in investment
Have You Heard of Google Environmental Insights Explorer?
Post COP26, the race is on to get countries across the world to net zero. The countdown to the 2023 Global Stocktake (GST) of the
Useful Data Analytics KPIs For Your Annual Business Review
It’s January! Why are we talking about business reviews already? Well for the simple reason that you need to set clear, measurable goals for your
Trends We’ll See in the Private Sector Post COP26
Soon after the COP26 climate conference concluded, Greta Thunberg’s youth-led environmentalist group Fridays for Future released a statement calling the event “infuriating and disappointing”. Sentiments
B2B Competitive Analysis: A Symanto Use Case Report Comparing RPA Tools
2021 saw an unprecedented boom of mergers and acquisitions in the tech industry. Given the rate at which these opportunities are snapped up in the
Create A Successful 2021 Holiday Sales Strategy With Online Data Analytics
What will the holidays look like this year? Given supply chain issues and lingering COVID concerns, it’s only wise to make some extra preparations and
Using Data-Driven AI to Discover The Best Strategic Investment Opportunities
At around the time we all got sick of hearing the word “unprecedented” the business landscape was morphing and evolving at such a rate that
How To Use NLP for More Accurate Business Analysis and Risk Assessment
An ever-growing list of regulations is burdening companies with the increasingly complex challenge of measuring, analysing and mitigating risk. The task can be heavily time
Private Equity Value Creation: Identifying Operational Improvement Opportunities
Before taking on a portfolio company, there are two main ways to understand and project its revenue. The first is by looking at its current
Equity Research Report Analysis Using NLP Data
When an analyst writes up an equity research report, they take time to convey the full scope of the situation. They don’t simply crank the
Social Media Share of Voice: What It Is, How To Measure It and What It Tells Us
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against
The Emerging Role of Natural Language Processing in ESG Analytics
Artificial intelligence, and in particular natural language processing (NLP) could enable investors to efficiently access and analyse data and “dramatically increase” the scope of analysis
The Benefits of Big Data Analytics for Mergers and Acquisitions
There’s a new phase in the mergers and acquisition deal cycle: big data analytics. Never before has it been easier to get an overview of
Private Equity Firms Switch Up Their Forecasting and Analysis With Big Data and Advanced Analytics
The Private Equity (PE) industry is fast adopting advanced data analytics to leverage big data for more risk-averse decision-making and ultimately achieve outsized returns on
Top Tips for Creating and Presenting your Campaign Analysis Report
What is a campaign analysis report? A campaign analysis report uses Key Performance Indicators (KPIs) to measure the success of a marketing campaign. Given that
The Implications of Social Media Data for Due Diligence
Social media is an all-too-often overlooked, valuable source of due diligence data. In this blog we cover how to make the most of consumer generated
Benchmarking Data: Collection, Analysis & Interpretation
Collecting data about your competitors is challenging when so much of it is confidential. However, thanks to plentiful sources of big data online, there is
How to Use Big Data To Answer Commercial Due Diligence Questions
A commercial due diligence check encompasses far more than just monitoring the financial health of a company. To understand the overall health of a brand,
Symanto Releases Sainsbury’s Sentiment Report for Due Diligence amid Takeover Speculation
After the sale of Morrison’s, the UK’s supermarket chain, to Clayton, Dubilier & Rice last month, there’s been a lot of speculation amongst investors about
Amazon Review Analytics: Sentiment Analysis on Large Scale Amazon Product Reviews
Star ratings are just the start of the story. In fact, sometimes, they don’t tell the story at all. Your consumers are sharing their experiences
What Is Your Digital Reputation? And How to Measure and Manage It
What is your digital reputation? Your digital reputation is defined by any and every bit of content about you online. That could be what you’ve
How Business Intelligence Informs and Accelerates Digital Transformation
Businesses know they have to make the digital transformation in order to survive and thrive in today’s marketplace. The trouble is that “digital transformation” is
Enhance your targeted advertising with big data
Social media and review sites are teeming with freely available big data for us to use to help us to better understand our audience and
How to Choose Meaningful and Actionable KPIs (Key Performance Indicators)
Measuring the performance of your product or business is a key part of business analytics. KPIs enable you to keep track of whether your product
Social Media Text Mining: How Does It Work?
The two major ongoing challenges for any brand are: Understanding their customers’ needs and motivations Keeping track of their changing requirements and expectations over time.
How to Measure Customer Advocacy and Next Steps: Social Listening in 2021
What Is Customer Advocacy? There are two main definitions of customer advocacy that are sometimes conflated in articles online. Both are equally relevant to creating
Using Psychology AI as a Mental Health Measurement Tool: Symanto X Robert-Koch-Institut
How has the COVID-19 pandemic affected our collective mental wellbeing? What are the mental health implications of extensive quarantining and restriction of movement? Government and
How To Analyse Survey Data Quickly and Accurately
Social listening and analysing online reviews is extremely insightful when it comes to understanding your audience and their relationship with your brand. But what if
5 Steps to Developing a Data-driven Business Strategy
Devising business strategies can feel as though you’re sailing the unchartered sea. It’s in your best interest to collect as much information as you can
What Are Psychographics and How to Obtain Them
It’s a commonly known fact that bears repeating: to create an effective marketing strategy, you need to understand your audience. Up until recently, in marketing
Surface the Secrets Hidden by Numbers and Leverage Data Insights
Data insights are one pillar driver behind a successful business strategy and projection. To get reliable insights, you need reliable data. More accurate data leads
3 Tips to Draw Better Insights From Data
When making decisions for your business, what do you rely on? Is it your gut feeling? Is it the hard data pulled from your website?
How Deep Learning and NLP Influence Our Businesses Today
What is going on in your customers’ minds? That is the question marketers and business owners have been asking themselves for years.Is there a way
