Competitor SWOT Analysis: How To Gather Data and What To Do With It
“Know your enemy and know yourself” – This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t
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“Know your enemy and know yourself” – This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t
This blog outlines the best market analysis techniques to give you a clear guide on how to move forward and best make sense of your
ESG reporting software is a technology that helps organisations measure and report their environmental, social, and governance (ESG) performance. ESG reporting has become increasingly important
When Private Equity investors take on a new company, they’re looking for growth potential. They want to see where the company can grow and how
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put yourself in your customer’s shoes
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The
Natural language processing (NLP) AI is one of the most important technologies shaping what’s possible in market intelligence today. Marketers are using AI and NLP
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
We compare three sentiment analysis tools and look at the main factors to consider when making your choice between the many platforms and APIs available
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
With every passing year, artificial intelligence is becoming more advanced, more reliable, and more accessible. As a result, there are an increasing number of applications
Traditionally, due diligence is conducted from the perspective of the buyer. This seems to make the most sense given that it is the buyer that
What’s your brand’s ace card? The one thing that marks it out from the rest? Securing this knowledge is your best chance of convincing your
We run down the best competitor analysis tools to give you a 360 view of your position within the market. Without a doubt, one of
In our recent Symanto Mood Index (SMI – created to map the consumer-mood) ranking we compared a number of brands across diverse industries and found
