How Private Equity Investors Use Social Media For Data-Based Decisions
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
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Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The
Natural language processing (NLP) AI is one of the most important technologies shaping what’s possible in market intelligence today. Marketers are using AI and NLP
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
We compare three sentiment analysis tools and look at the main factors to consider when making your choice between the many platforms and APIs available
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
With every passing year, artificial intelligence is becoming more advanced, more reliable, and more accessible. As a result, there are an increasing number of applications
Traditionally, due diligence is conducted from the perspective of the buyer. This seems to make the most sense given that it is the buyer that
What’s your brand’s ace card? The one thing that marks it out from the rest? Securing this knowledge is your best chance of convincing your
Without a doubt, one of the biggest challenges in business is keeping up to date with an ever-changing landscape. Trends come and go, consumer behaviour
In our recent Symanto Mood Index (SMI – created to map the consumer-mood) ranking we compared a number of brands across diverse industries and found
