NATURAL LANGUAGE PROCESSING BLOG
Catch up on all the latest news and events in the exciting world of NLP
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The Art of Consumer Delight
The Art of Consumer Delight In an era where businesses face mounting complexities—from stringent regulations (e.g., Nutri-Score, carbon footprint, clean labels) to shifting consumer expectations
How AI Social Media Analytics Converts Data into Marketing Gold
AI social media analytics is an enhanced tool that provides businesses with more granular and actionable insights for data-backed decisions. And provides invaluable help for
Winning Markets and Hearts – The Strategic Benefits of Psychographic Segmentation
Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. It enables more consumer-centric marketing activities and
How to Employ Qualitative Market Research to Understand Better the Consumer’s Behaviour
What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales. Over the past decade, how we
From Raw Data to Fine Tuned Strategy: The Art and Science of Social Media KPIs
As a business, you are interested in measuring the effectiveness of your social media efforts. Besides engaging your audience, hashtags, memes or viral content, social
How to Connect Deeper with Your Audience – Examples of Psychographic Segmentation
Lately, psychographic segmentation gained in popularity as it delves into the intricacies of customer behaviour, preferences, lifestyle and values. The examples of psychographic segmentation from
Social Listening Strategy: Your Compass to Real-Time Audience Insights
Knowing what customers say about your brand is paramount in today’s marketing world. And to achieve this, social listening is your best ally. Plus, a
What Is a Brand Positioning Statement and How to Create a Compelling One?
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of
Top AI Social Media Tools and How to Choose the Best One
Artificial Intelligence (AI) is now part of our daily lives, one way or another. Social media is a domain where AI found a quick adoption
How and Why Psychographic Segmentation Drives Business Success
Wouldn’t it be great to be able to read consumers’ minds? To know exactly why they buy and what are thinking about your business and
How to Fuel Your Business Expansion with AI-Powered Customer Insights Platforms
A clear and deep understanding of your audience is not a nice to have anymore, it’s an absolute must in an online connected world. To
How to Master Customer Sentiment Analysis to Reinforce Your Business Strategy
Customer expectations rise constantly and change frequently. Therefore, businesses need to keep pace. One of the most valuable tools to do this is customer sentiment
Decoding Customer Behavior: How to Find Consumer Insights to Dominate the Market
In a fiercely competitive and continuously changing market, companies do their best to conserve their competitiveness and earn an edge. Counting on meaningful consumer insights
How To Conduct Market Research for Product Development
Developing a new product is an exciting process, but it’s also a risky one. There’s no guarantee that your product will be successful, no matter
How To Measure Product Market Fit and Position Yourself for Success
Whether you’re building a start-up or expanding your investment portfolio, the most important part of the due diligence process is knowing how to measure product
A Guide to Measuring AIO Data for Marketing and Product Development
What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using AIOs to understand consumer behaviour
The Effect of the Pandemic on Airport Chaos in 2022: A Situation Analysis
After two long years of pandemic uncertainty, travel restrictions and strict COVID-19 measures, the summer of 2022 was expected to be a final release for
Create Emotional, Human-Like Chatbots with Next-Level AI-powered Technologies
When chatbots are bad, they’re really bad. By now, most of us have had the frustrating experience of being automatically directed to an irrelevant FAQ
How to Identify Market Trends? Top Strategies
Keeping up with the market trends is a challenge. Does your business often miss opportunities while the competitors seem to keep pace easily? It’s time
Técnicas para recopilar datos de la voz del consumidor para Seis Sigma
La voz del consumidor es fundamental para muchas metodologías de mejora de procesos. Las metodologías DMAIC y DMADV de Seis Sigma comienzan escuchando la voz
Finding Your Ideal Customer Profile (ICP) In Just 3 Steps with Data and AI
Too often, businesses try to market their products and services to the widest audience possible. But if you want your teams to be effective, they
How Private Equity Investors Use Social Media For Data-Based Decisions
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
How AI Text Analytics is Fundamentally changing business operations
Businesses have always relied on data to make informed decisions, but with the rise of AI text analytics, we’re now able to analyse more detailed
What is Audience Analysis & How To Use It To Improve Conversion Rates
One of the most important aspects of conversion rate optimisation is understanding your audience. If you don’t have a very clear picture of who your
What Do Twitter Users Make of Elon’s Takeover? We Ran a Huge VoC Analysis to Find Out
Will he, won’t he? At the time of writing this, Elon Musk has just threatened to walk away from a $44bn dollar takeover of Twitter
What Is The Difference Between Market Intelligence and Market Research
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
Measuring Campaign Success on Social Media: A Super Bowl Case Study
Super Bowl commercials are as anticipated as the game itself, and major brands go to great lengths to be the talked-about ad at the water
How to Effectively Calculate Market Share of Voice-And Why It Matters
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
From Feedback to Business Success – The Role Played by Voice of Customer with Examples
The Voice of the Customer (VoC) has never been more powerful, and Voice of Customer examples are incontestable proof. We’re living in the age of
Audience Analysis: What It Is and How to Conduct It
Audience analysis is an important part of the process of creating effective targeted communication. It has many applications from marketing to technical writing to public
Symanto Case Study: Mining Public Opinion on Fashion Week, February 2022
Each February, the fashion capitals of the world (New York, London, Milan and Paris) play host to the greatest designers to showcase their Fall/Winter collections.
How to Improve Your Chatbot and Boost Customer Service
Your chatbot can make or break your customer’s experience of your brand. While customers appreciate the fast response times and always-available customer service, they also
Psychology of Sales and Marketing: When Persuasion is Personal
There are several established principles when it comes to persuading someone to invest in your product or service. But not everyone responds equally to the
Empower Your Business and Customers with Individualised Segmentation
What drives consumer behaviour? It’s the ultimate question for marketers the world over. It’s no secret that getting inside the mind of your customers is
How To Respond to “Less-Than-Perfect” Three Star Reviews
“It’s okay”. It’s not exactly the feedback you want at your dinner party, or when you ask your partner about your outfit. Middle-of-the-road reviews can
Financial Services M&A Due Diligence: A Symanto Case Study
Emerging reports reveal that mergers and acquisitions in the financial services market are at an all-time high. In 2021, the financial services M&A value stood
Customer Service 101: Listening and Responding to Your Customers Effectively
We’ve run case studies on everything from video streaming to banking services, and there’s one topic that frequently impacts customer sentiment: customer service. Customer support
How Different Personality Types Use Social Media
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can
5 Top Customer Pain Points: Video Streaming Platforms
Netflix, Disney+, Prime Video, Apple TV, HBO Max, Hulu, the list goes on. As more horses enter the race, streaming services face higher competition than
Top Impacting Consumer Trends for 2024
Our world is changing and, together with it, our preferences and requirements as consumers. These consumer trends dictate how the business environment can accomplish customers’
Give Your Company An Annual Performance Review with Customer Feedback Analysis
Who does a business serve? Its CEO, its investors, or its customers? When looking at our year-on-year performance, it makes sense to look through the
6 Enterprise Technology Trends to Watch in 2022
The “digital transformation” would be better described as “digital evolution”. New technologies continue to morph, reshape and redefine what’s possible in business, and are increasingly
Have You Heard of Google Environmental Insights Explorer?
Post COP26, the race is on to get countries across the world to net zero. The countdown to the 2023 Global Stocktake (GST) of the
Useful Data Analytics KPIs For Your Annual Business Review
It’s January! Why are we talking about business reviews already? Well for the simple reason that you need to set clear, measurable goals for your
B2B Competitive Analysis: A Symanto Use Case Report Comparing RPA Tools
2021 saw an unprecedented boom of mergers and acquisitions in the tech industry. Given the rate at which these opportunities are snapped up in the
Create A Successful 2021 Holiday Sales Strategy With Online Data Analytics
What will the holidays look like this year? Given supply chain issues and lingering COVID concerns, it’s only wise to make some extra preparations and
Intelligent Strategic Management: Using AI to Optimise Business Strategies
Artificial Intelligence is automating many management processes and is increasingly used in business management tactics. Understanding the ever-growing capabilities of AI technologies and applying them
The Importance of Predicting and Preventing Churn Risk (and How to Do It)
What are the signs that a customer is about to jump ship for your competitor? Predicting the signs early will enable you to take steps
4 Reasons Your Customer Loyalty is Plummeting
Retaining customers and keeping them loyal should be a priority for any business. Harvard Business Review has reported that it is anywhere from five to
Symanto Releases Sainsbury’s Sentiment Report for Due Diligence amid Takeover Speculation
After the sale of Morrison’s, the UK’s supermarket chain, to Clayton, Dubilier & Rice last month, there’s been a lot of speculation amongst investors about
How to Identify Communication Styles and Personality Traits
We are one big melting pot. No one individual is the same, so identifying generalised characteristics is not only a challenge, but it can only
The central role of consumer psychology in marketing
You’ve probably heard of the four ‘P’s of marketing: Product, Place, Promotion and Price. Central to all of these marketing factors is a fifth P:
Techniques for Collecting Voice of Customer (VOC) Data for Six Sigma
The voice of the customer is central to many process improvement methodologies. Both the DMAIC and DMADV Six Sigma methodologies begin with listening to the
How to Measure Customer Advocacy and Next Steps: Social Listening in 2021
What Is Customer Advocacy? There are two main definitions of customer advocacy that are sometimes conflated in articles online. Both are equally relevant to creating
Artificial Intelligence Tools Used to Predict Consumer Behaviour
If there’s one thing that artificial intelligence excels in, it’s sifting through hoards of data and spotting patterns. Given the amount of consumer behaviour data
Are People Recommending Your Brand Through Customer Feedback Online? Here’s Why It Matters
Customer acquisition is costly. In fact, it is estimated to cost up to five times more to acquire new customers than to retain existing ones.
Customer Satisfaction Data Analysis: How to Interpret Results from the Symanto Insights Platform
Traditionally measuring customer satisfaction involves asking customers to fill out surveys. But customer satisfaction data is being captured organically in the form of reviews and
What Is Sentiment Analysis? How to Tell What Your Customers Truly Think
What is sentiment analysis and how can it be used to help your business? Find out below. We form opinions on everything all of the
Social Listening 2.0: 6 API Integrations to Help You Actively Listen to Your Customers on Social Media
Your customers are out there telling you what they want from your brand on social media and through online reviews. These insights are gold dust
The Vital Market Insight You Need To Create A Powerful Marketing Strategy
Market insights reveal previously undiscovered realities about your target audience. The most valuable market insights are those that tap into who your customers are. What
The Benefits of Customer Profiling
What makes your customers and clients tick? What motivates them to make a purchase? What do they value? Conversely, what deters them from finalizing a
Good Customer Service: Reading between the lines
Your new purchase has arrived! At first glance, the design and the features of your new mobile phone make you fall in love.A first call
Consumer Insights: The Path to Drive your Business to the Top
Just imagine this situation. You are at home and someone knocks at your door. When you open there is somebody (your “buyer persona”) that swears
The importance of personality traits to consumer understanding
There have been various methods over the course of the years of trying to understand the reason behind consumers’ actions. With the most popular one
Psychology as a key to a Successful Marketing Strategy
It is well known that Marketing has its roots on the famous 4 P´s: Product, Place, Promotion and Price. We also know by heart that every
Challenger Brands Understand How Consumer Behaviour is Changing – Global Players Must React Fast
A sea change is underway in the world of consumer brands. The craft beer boom a decade ago showed that while the previous generation of
Psychographic Segmentation – 5 Eye-Opening Benefits You Need To Know About
Psychographic segmentation is an approach used in market research to group the customers according to their unique personality characteristics. Using Psychographics as a baseline for segmentation, marketers are able
