How To Conduct Market Research for Product Development
Developing a new product is an exciting process, but it’s also a risky one. There’s no guarantee that your product will be successful, no matter
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Developing a new product is an exciting process, but it’s also a risky one. There’s no guarantee that your product will be successful, no matter
Whether you’re building a start-up or expanding your investment portfolio, the most important part of the due diligence process is knowing how to measure product
What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using AIOs to understand consumer behaviour
After two long years of pandemic uncertainty, travel restrictions and strict COVID-19 measures, the summer of 2022 was expected to be a final release for
When chatbots are bad, they’re really bad. By now, most of us have had the frustrating experience of being automatically directed to an irrelevant FAQ
The summer of 2022 has been coloured by inflation, environmental concerns, impending recession and a looming energy crisis These three factors are already impacting consumer
La voz del consumidor es fundamental para muchas metodologías de mejora de procesos. Las metodologías DMAIC y DMADV de Seis Sigma comienzan escuchando la voz
Too often, businesses try to market their products and services to the widest audience possible. But if you want your teams to be effective, they
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
Businesses have always relied on data to make informed decisions, but with the rise of AI text analytics, we’re now able to analyse more detailed
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of
Sentiment analysis is more precise than ever before. That’s thanks to rapid developments in the field of natural language processing (NLP) over the last few
One of the most important aspects of conversion rate optimisation is understanding your audience. If you don’t have a very clear picture of who your
Will he, won’t he? At the time of writing this, Elon Musk has just threatened to walk away from a $44bn dollar takeover of Twitter
Need some assistance growing and nurturing your social media following? We’ve summarised the best tools out there to help you do just that. Quality social
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
We’ve all heard it before: the customer comes first. Their needs and their satisfaction must be central to every element of your business from marketing
Super Bowl commercials are as anticipated as the game itself, and major brands go to great lengths to be the talked-about ad at the water
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
With every passing year, artificial intelligence is becoming more advanced, more reliable, and more accessible. As a result, there are an increasing number of applications
The Voice of the Customer (VoC) has never been more powerful. We’re living in the age of social proof, where consumers look to existing customers
Audience analysis is an important part of the process of creating effective targeted communication. It has many applications from marketing to technical writing to public
Each February, the fashion capitals of the world (New York, London, Milan and Paris) play host to the greatest designers to showcase their Fall/Winter collections.
Your chatbot can make or break your customer’s experience of your brand. While customers appreciate the fast response times and always-available customer service, they also
There are several established principles when it comes to persuading someone to invest in your product or service. But not everyone responds equally to the
What drives consumer behaviour? It’s the ultimate question for marketers the world over. It’s no secret that getting inside the mind of your customers is
“It’s okay”. It’s not exactly the feedback you want at your dinner party, or when you ask your partner about your outfit. Middle-of-the-road reviews can
Emerging reports reveal that mergers and acquisitions in the financial services market are at an all-time high. In 2021, the financial services M&A value stood
We’ve run case studies on everything from video streaming to banking services, and there’s one topic that frequently impacts customer sentiment: customer service. Customer support
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can
Netflix, Disney+, Prime Video, Apple TV, HBO Max, Hulu, the list goes on. As more horses enter the race, streaming services face higher competition than
Consumer priorities have dramatically shifted and consumer behaviour is predictably following suit. Businesses need to maintain a watchful eye over their consumer’s changing attitudes and
Here are some important home truths about social media KPIs: Tracking social media isn’t just a matter for your marketing department. Not all social media
Who does a business serve? Its CEO, its investors, or its customers? When looking at our year-on-year performance, it makes sense to look through the
The “digital transformation” would be better described as “digital evolution”. New technologies continue to morph, reshape and redefine what’s possible in business, and are increasingly
Post COP26, the race is on to get countries across the world to net zero. The countdown to the 2023 Global Stocktake (GST) of the
It’s January! Why are we talking about business reviews already? Well for the simple reason that you need to set clear, measurable goals for your
2021 saw an unprecedented boom of mergers and acquisitions in the tech industry. Given the rate at which these opportunities are snapped up in the
What will the holidays look like this year? Given supply chain issues and lingering COVID concerns, it’s only wise to make some extra preparations and
Artificial Intelligence is automating many management processes and is increasingly used in business management tactics. Understanding the ever-growing capabilities of AI technologies and applying them
What are the signs that a customer is about to jump ship for your competitor? Predicting the signs early will enable you to take steps
Retaining customers and keeping them loyal should be a priority for any business. Harvard Business Review has reported that it is anywhere from five to
After the sale of Morrison’s, the UK’s supermarket chain, to Clayton, Dubilier & Rice last month, there’s been a lot of speculation amongst investors about
We are one big melting pot. No one individual is the same, so identifying generalised characteristics is not only a challenge, but it can only
You’ve probably heard of the four ‘P’s of marketing: Product, Place, Promotion and Price. Central to all of these marketing factors is a fifth P:
The voice of the customer is central to many process improvement methodologies. Both the DMAIC and DMADV Six Sigma methodologies begin with listening to the
In marketing, it can feel that you’re retreading over well-trodden ground. You’re appealing to the same target demographic in the same way, using the same
What Is Customer Advocacy? There are two main definitions of customer advocacy that are sometimes conflated in articles online. Both are equally relevant to creating
If there’s one thing that artificial intelligence excels in, it’s sifting through hoards of data and spotting patterns. Given the amount of consumer behaviour data
Customer acquisition is costly. In fact, it is estimated to cost up to five times more to acquire new customers than to retain existing ones.
Traditionally measuring customer satisfaction involves asking customers to fill out surveys. But customer satisfaction data is being captured organically in the form of reviews and
What is sentiment analysis and how can it be used to help your business? Find out below. We form opinions on everything all of the
Your customers are out there telling you what they want from your brand on social media and through online reviews. These insights are gold dust
Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. Using Psychographics as a baseline for segmentation,
Market insights reveal previously undiscovered realities about your target audience. The most valuable market insights are those that tap into who your customers are. What
What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales. Over the past decade, how we
You’ve got to know what your customers are saying about you. But there’s a fundamental issue with the majority of social listening tools: they’re just
Market segmentation is the process of dividing your consumers into segments based on specific parameters. The four main parameters are demographic, geographic, behavioral, and psychographic.Just
What makes your customers and clients tick? What motivates them to make a purchase? What do they value? Conversely, what deters them from finalizing a
Wouldn’t it be great to be able to read minds? To know exactly why and what your customers are thinking at any given moment.Well, by
Your new purchase has arrived! At first glance, the design and the features of your new mobile phone make you fall in love.A first call
Just imagine this situation. You are at home and someone knocks at your door. When you open there is somebody (your “buyer persona”) that swears
There have been various methods over the course of the years of trying to understand the reason behind consumers’ actions. With the most popular one
It is well known that Marketing has its roots on the famous 4 P´s: Product, Place, Promotion and Price. We also know by heart that every
A sea change is underway in the world of consumer brands. The craft beer boom a decade ago showed that while the previous generation of
Psychographic segmentation is an approach used in market research to group the customers according to their unique personality characteristics. Using Psychographics as a baseline for segmentation, marketers are able
