BIG FIVE PERSONALITY TRAITS

Explore the personality traits driving consumer and employee behaviour for enhanced messaging and workplace performance

FAST AND ACCURATE
BIG FIVE ANALYSIS

FAST AND ACCURATE BIG FIVE ANALYSIS

Symanto Big Five applies fast and reliable text analysis capabilities to the most widely accepted personality trait theory. Get instant insights into the behaviours impacting purchasing decisions and job performance.

Use Cases

Big Five personality trait analysis has multiple valuable business applications.

Advanced segmentation
Optimise customer acquisition and retention. Determine the consumer preferences that drive purchasing decisions.

Refined marketing messaging 
Accelerate lead generation using tailored sales and marketing communications that speak directly to different personality types.

Recruitment and assessment
Understand workplace behaviour of potential or current employees and predict the future success of new hires.

Boost team productivity
Form and manage teams more effectively. Explore how personality dynamics impact job performance.

WHAT ARE THE BIG FIVE PERSONALITY TRAITS?

WHAT ARE THE BIG FIVE PERSONALITY TRAITS?

For decades, the Big Five theory has been applied in the workplace to improve leadership effectiveness and boost job performance. The five dimensions described by the Big Five model are: openness, conscientiousness, extraversion, agreeableness and neuroticism.

Our ground-breaking text analysis AI enables fast and accurate personality trait assessment on a large scale. Our advancements in NLP coincide with exciting research into the impact of psychographics on consumer behaviour. Go beyond traditional applications of the Big Five model and get ahead of your competitors.

More reasons to choose Symanto:

● Supports over 50 languages  
● Seamless, simple integration
● Keep data safe with the most advanced digital security
● Accessible pricing
● Free testing

GET AHEAD WITH SYMANTO BIG FIVE

GET AHEAD WITH SYMANTO BIG FIVE

Supported languages

English

German

Spanish

French

Arabic

Italian

Turkish

Dutch

Russian

Portuguese

Chinese (simplified)

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GET IN TOUCH WITH US

GET IN TOUCH WITH US

Get in touch today and understand your data like never before.

Yuwon Song

FAQs

Our APIs are available and can be tested with a specific number of free calls per endpoint. For more information, please reach out to us and we will provide you all necessary details.

Our API services will be fully available for our customers, we do not plan to end the uptime of any endpoint.

We are currently having an API academic promotion which includes: 3 months free access to all Symanto API endpoints which can be tested freely for a limited number of requests. Sign-up with a higher education email address and get 3 months free access to:

  • Standard APIs:

1,000,000 requests/ month

  • Professional APIs:

100,000 requests/ month

  • Premium APIs:

25,000 requests/ month

If you’re interested, please get in touch with us and we will inform you about the next steps.

Our endpoints can be tested for free with a limited number of requests. Please get in touch with us and we’ll provide you with further information.

Yes, we do. For more information, please reach out to us and we will provide you with all necessary information and links.

 

Symanto offers individual endpoints for personality traits and communication style. These endpoints of ours enable you to a dynamic and a more actionable way of analysing data and people. By analysing the endpoint of personality traits, you’re provided with the two dimensions/insights about a person’s way of decision making, thus, whether a person is a more rational or emotional.

When it comes to analysing communication style, you’re provided with the insights on how a person builds their own opinion (whether through facts or experience). Furthermore, you’re provided with the insights into the communicational motivation of a person (if they are a more information seeking or an action seeking person). These two endpoints can be combined in order to e.g. come up with certain segments needed for messaging or targeting etc.

 

OCEAN traits can be analysed via the Big5 endpoint and MBTI traits can be analysed via Symanto Personality traits and Communication Style endpoints. DiSC type of analysis is not yet available. For custom developments, please reach out to us.