Consumer personality traits
Predict decision-making style and values of an individual via written text
WHAT IS CONSUMER PERSONALITY TRAITS ANALYSIS?
WHAT IS CONSUMER PERSONALITY TRAITS ANALYSIS?
Consumer personality traits reflect the innate way that customers make a decision. Our Personality Traits Model predicts two types of personality traits: rational and emotional, based on the tonality and linguistic style of their written text or transcript.
Empower Your Solution with Consumer Personality Traits Insights
Leverage automated Personality Traits Analysis via Symanto API to create unique competitive advantage and improve efficiency.
Psychographic Marketing:
Increase campaign success by delivering the right message to the right audience via psycholinguistic profiles
Improve Customer Support:
Improve service efficiency and build rapport with customers by providing tonality guidance for agents or automated responses
Build Empathetic Chatbot:
Develop emotionally intelligent chatbot to adapt its tonality and dialogue strategy based on customer personality insights
Supported languages
English
German
Spanish
French
Arabic
Italian
Turkish
Dutch
Russian
Portuguese
Chinese (simplified)
Read more in our Blogs
How to Target Your Communications by Personality Type
Your customer base is not homogenous. It is made up of a myriad of complex individuals, each with unique backgrounds, and their own internal motivators.
How Different Personality Types Use Social Media
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can
How to Identify Communication Styles and Personality Traits
We are one big melting pot. No one individual is the same, so identifying generalised characteristics is not only a challenge, but it can only
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FAQs
Our APIs are available and can be tested with a specific number of free calls per endpoint. For more information, please reach out to us and we will provide you all necessary details.
Our API services will be fully available for our customers, we do not plan to end the uptime of any endpoint.
We are currently having an API academic promotion which includes: 3 months free access to all Symanto API endpoints which can be tested freely for a limited number of requests. Sign-up with a higher education email address and get 3 months free access to:
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If you’re interested, please get in touch with us and we will inform you about the next steps.
Our endpoints can be tested for free with a limited number of requests. Please get in touch with us and we’ll provide you with further information.
Yes, we do. For more information, please reach out to us and we will provide you with all necessary information and links.
Symanto offers individual endpoints for personality traits and communication style. These endpoints of ours enable you to a dynamic and a more actionable way of analysing data and people. By analysing the endpoint of personality traits, you’re provided with the two dimensions/insights about a person’s way of decision making, thus, whether a person is a more rational or emotional.
When it comes to analysing communication style, you’re provided with the insights on how a person builds their own opinion (whether through facts or experience). Furthermore, you’re provided with the insights into the communicational motivation of a person (if they are a more information seeking or an action seeking person). These two endpoints can be combined in order to e.g. come up with certain segments needed for messaging or targeting etc.
OCEAN traits can be analysed via the Big5 endpoint and MBTI traits can be analysed via Symanto Personality traits and Communication Style endpoints. DiSC type of analysis is not yet available. For custom developments, please reach out to us.
