Consumer personality traits

Predict decision-making style and values of an individual via written text

WHAT IS CONSUMER PERSONALITY TRAITS ANALYSIS?

WHAT IS CONSUMER PERSONALITY TRAITS ANALYSIS?

Consumer personality traits reflect the innate way that customers make a decision. Our Personality Traits Model predicts two types of personality traits: rational and emotional, based on the tonality and linguistic style of their written text or transcript.

consumer personality

Empower Your Solution with Consumer Personality Traits Insights​

Leverage automated Personality Traits Analysis via Symanto API to create unique competitive advantage and improve efficiency.

Psychographic Marketing:
Increase campaign success by delivering the right message to the right audience via psycholinguistic profiles

Improve Customer Support:
Improve service efficiency and build rapport with customers by providing tonality guidance for agents or automated responses

Build Empathetic Chatbot:
Develop emotionally intelligent chatbot to adapt its tonality and dialogue strategy based on customer personality insights

Supported languages

English

German

Spanish

French

Arabic

Italian

Turkish

Dutch

Russian

Portuguese

Chinese (simplified)

Plans & Pricing

Basic Quota*

200 requests**/month

FREE

Pro
Quota

1,250 requests/month

36$

Ultra Quota

2,500 requests/month

61$

Mega Quota

12,500 requests/month

273$

*One request is used to analyse one text instance. For example, if you send an array of 32 text instances in one call, it will consume 32 requests of your quota. The character limit of one text instance is 2000.

**Request decreases quota by the number of postings proceeded.

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You can try our API free of charge, with no obligation.

GET IN TOUCH WITH US

GET IN TOUCH WITH US

Get in touch today and understand your data like never before.

Yuwon Song

FAQs

Our APIs are available and can be tested with a specific number of free calls per endpoint. For more information, please reach out to us and we will provide you all necessary details.

Our API services will be fully available for our customers, we do not plan to end the uptime of any endpoint.

We are currently having an API academic promotion which includes: 3 months free access to all Symanto API endpoints which can be tested freely for a limited number of requests. Sign-up with a higher education email address and get 3 months free access to:

  • Standard APIs:

1,000,000 requests/ month

  • Professional APIs:

100,000 requests/ month

  • Premium APIs:

25,000 requests/ month

If you’re interested, please get in touch with us and we will inform you about the next steps.

Our endpoints can be tested for free with a limited number of requests. Please get in touch with us and we’ll provide you with further information.

Yes, we do. For more information, please reach out to us and we will provide you with all necessary information and links.

 

Symanto offers individual endpoints for personality traits and communication style. These endpoints of ours enable you to a dynamic and a more actionable way of analysing data and people. By analysing the endpoint of personality traits, you’re provided with the two dimensions/insights about a person’s way of decision making, thus, whether a person is a more rational or emotional.

When it comes to analysing communication style, you’re provided with the insights on how a person builds their own opinion (whether through facts or experience). Furthermore, you’re provided with the insights into the communicational motivation of a person (if they are a more information seeking or an action seeking person). These two endpoints can be combined in order to e.g. come up with certain segments needed for messaging or targeting etc.

 

OCEAN traits can be analysed via the Big5 endpoint and MBTI traits can be analysed via Symanto Personality traits and Communication Style endpoints. DiSC type of analysis is not yet available. For custom developments, please reach out to us.