When you are considering a merger, acquisition, or other significant business transaction, it is important to perform a thorough digital due diligence investigation. This involves
Is your brand monitoring software outdated? As technology evolves, the software you use should, too. Whether this is your first introduction to brand monitoring, or
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
Before taking on a portfolio company, there are two main ways to understand and project its revenue. The first is by looking at its current
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against
Brand audits enable you to discover how your business is performing from the perspective of your customers. They also help you ascertain whether your desired
The Symanto Insights Platform is extremely versatile and can be applied to many use cases. If you want to get the most out of the
Analysing your own brand from within comes with several challenges. Primarily, brand analysis relies on truly objective insights, and for that, you need a large
When evaluating brand equity one of the hardest things to accurately measure is the emotional connection your brand has with its customers. Emotional connection is
The internet is a trove of free information. For just the price of your internet subscription, you have access to a seemingly infinite amount of
The key to really understanding how to build brand equity is to first get to grips with why positive brand equity is valuable to your
