NATURAL LANGUAGE PROCESSING BLOG
Catch up on all the latest news and events in the exciting world of NLP
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How to Monitor Brand Mentions and Guard Your Reputation
Today is easier than ever to spread the word online regarding experiences with different products and services. Just a click of a button. That’s why
From Viewers to Leads: How to Gate Content Successfully
Are you struggling to get the attention of your audience in an overwhelming digital landscape? With a myriad of articles and content pieces generated each
Digital Due Diligence in 7 Steps: A Guide to Investigating Online Assets and Brand Health
When you are considering a merger, acquisition, or other significant business transaction, it is important to perform a thorough digital due diligence investigation. This involves
Top Brand Intelligence Software to Help You Grow Your Business in 2022
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
Private Equity Value Creation: Identifying Operational Improvement Opportunities
Before taking on a portfolio company, there are two main ways to understand and project its revenue. The first is by looking at its current
Social Media Share of Voice: What It Is, How To Measure It and What It Tells Us
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against
How To Conduct a Brand Audit: A simple 9-point step-by-step guide
Brand audits enable you to discover how your business is performing from the perspective of your customers. They also help you ascertain whether your desired
Measuring Brand Equity With The Symanto Insights Platform: A Case Study
The Symanto Insights Platform is extremely versatile and can be applied to many use cases. If you want to get the most out of the
A Quick and Easy-To-Use Tool For Brand Analysis
Analysing your own brand from within comes with several challenges. Primarily, brand analysis relies on truly objective insights, and for that, you need a large
How To Accurately Evaluate Emotional Brand Equity with Psychology AI
When evaluating brand equity one of the hardest things to accurately measure is the emotional connection your brand has with its customers. Emotional connection is
5 Ways to Build Brand Equity and Why It’s Important [Updated 2023]
The key to really understanding how to build brand equity is to first get to grips with why positive brand equity is valuable to your
