A Complete Guide to Outside-In Analysis for Improved Business Decision Making
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put
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In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put
“It’s okay”. It’s not exactly the feedback you want at your dinner party, or when you ask your partner about your outfit. Middle-of-the-road reviews can
What is the Myers Briggs Personality Type Indicator? (MBTI) The history of MBTI The MBTI model is based on the work of Carl Jung, who
Emerging reports reveal that mergers and acquisitions in the financial services market are at an all-time high. In 2021, the financial services M&A value stood
We’ve run case studies on everything from video streaming to banking services, and there’s one topic that frequently impacts customer sentiment: customer service. Customer support
Diversity and inclusion is about a lot more than writing a mission statement. Companies that are serious about D&I must make an ongoing commitment to
The Great Resignation (aka the Big Quit) of 2021 is an ongoing issue for companies around the world, and it doesn’t look set to stop
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can
If you’ve been analysing brand sentiment the same way for the past five years it’s time to make some changes. AI technology has advanced, and
Netflix, Disney+, Prime Video, Apple TV, HBO Max, Hulu, the list goes on. As more horses enter the race, streaming services face higher competition than
With the help of AI, you can get an informed reading of employee opinion, satisfaction, and an understanding of the existing culture of a company
Consumer priorities have dramatically shifted and consumer behaviour is predictably following suit. Businesses need to maintain a watchful eye over their consumer’s changing attitudes and
We knew it was coming and it’s finally here, the time when businesses will turn to AI (artificial intelligence) to boost their capabilities. It perhaps
As an ever-increasing number of people turn to crypto trading in favour of (or as well as) stock market trading, it’s important to understand that
Social media is now old enough for us all to get nostalgic about the early days of metric tracking. Remember how limited and inaccurate social
The new year always sees an increase in employee churn. As your employees set goals for their personal growth in 2022, your role in their
Here are some important home truths about social media KPIs: Tracking social media isn’t just a matter for your marketing department. Not all social media
Who does a business serve? Its CEO, its investors, or its customers? When looking at our year-on-year performance, it makes sense to look through the
With workplace sentiment at an all-time high thanks to Symanto, Santa Inc. was steaming towards its most productive and successful year yet. But with Christmas
What Is a “Digital Reputation?” Also referred to as your online reputation, your digital reputation is made up of the beliefs and opinions expressed about
Data-driven enterprises dominate their industries. They outperform their competitors in productivity and profitability, ceasing market share, and drawing in customers from under their competitors’ noses.
Sustainable investing is booming. Intensified in 2020 by the Covid pandemic, an increasing number of investors are pursuing strategies that take into account environmental, social
As cryptocurrency exchange platforms become increasingly accessible, the entrance barrier, particularly for retail investors, is at an all-time low. People with little experience in investment
The “digital transformation” would be better described as “digital evolution”. New technologies continue to morph, reshape and redefine what’s possible in business, and are increasingly
Post COP26, the race is on to get countries across the world to net zero. The countdown to the 2023 Global Stocktake (GST) of the
As the year draws in it’s time to gather your stats and reflect on what’s been a success, what hasn’t and what needs to change
Soon after the COP26 climate conference concluded, Greta Thunberg’s youth-led environmentalist group Fridays for Future released a statement calling the event “infuriating and disappointing”. Sentiments
2021 saw an unprecedented boom of mergers and acquisitions in the tech industry. Given the rate at which these opportunities are snapped up in the
What will the holidays look like this year? Given supply chain issues and lingering COVID concerns, it’s only wise to make some extra preparations and
At around the time we all got sick of hearing the word “unprecedented” the business landscape was morphing and evolving at such a rate that
An ever-growing list of regulations is burdening companies with the increasingly complex challenge of measuring, analysing and mitigating risk. The task can be heavily time
Artificial Intelligence is automating many management processes and is increasingly used in business management tactics. Understanding the ever-growing capabilities of AI technologies and applying them
Before taking on a portfolio company, there are two main ways to understand and project its revenue. The first is by looking at its current
When an analyst writes up an equity research report, they take time to convey the full scope of the situation. They don’t simply crank the
The covid pandemic has brought sustainability into the consciousness of the public, and by extension, investment firms. The question on everyone’s lips is: are we
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against
Artificial intelligence, and in particular natural language processing (NLP) could enable investors to efficiently access and analyse data and “dramatically increase” the scope of analysis
Market research insights have always been central to any product development strategy. It’s never been easier to source information about consumer behaviour and what motivates
The ubiquity of accessible data coupled with advancements in AI technology has caused somewhat of a revolution in strategic business. But while companies boast their
There’s a new phase in the mergers and acquisition deal cycle: big data analytics. Never before has it been easier to get an overview of
What are the signs that a customer is about to jump ship for your competitor? Predicting the signs early will enable you to take steps
The Private Equity (PE) industry is fast adopting advanced data analytics to leverage big data for more risk-averse decision-making and ultimately achieve outsized returns on
Retaining customers and keeping them loyal should be a priority for any business. Harvard Business Review has reported that it is anywhere from five to
The aim of conducting due diligence is to inspect and evaluate all affairs of the target company such that you can make an informed decision
What is a campaign analysis report? A campaign analysis report uses Key Performance Indicators (KPIs) to measure the success of a marketing campaign. Given that
Almost every business has some kind of presence on social media sites, be it on Facebook, Twitter, Instagram, YouTube or LinkedIn. The main advantages of
Collecting data about your competitors is challenging when so much of it is confidential. However, thanks to plentiful sources of big data online, there is
A commercial due diligence check encompasses far more than just monitoring the financial health of a company. To understand the overall health of a brand,
Employee surveys are much more than a box-ticking HR requirement, they’re a means of understanding what motivates your workforce. And as we’ve recently explored, a
Given the broad spectrum of issues that management consultants face, one of the greatest initial challenges on any project is deciding on a data source
After the sale of Morrison’s, the UK’s supermarket chain, to Clayton, Dubilier & Rice last month, there’s been a lot of speculation amongst investors about
We’re excited to announce that not one, not two, but three of our papers have been accepted in this year’s International Conference on Recent Advances
We are one big melting pot. No one individual is the same, so identifying generalised characteristics is not only a challenge, but it can only
