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Over the past decade, the world has witnessed an exponential growth in data creation, capturing, copying, and consumption. According to
Over the past decade, the world has witnessed an exponential growth in data creation, capturing, copying, and consumption. According to
Over the past decade, the world has witnessed an exponential growth in data creation, capturing, copying, and consumption. According to
Customer expectations rise constantly and change frequently. Therefore, businesses need to keep pace. One of the most valuable tools to do this is customer sentiment
One of the most important aspects of conversion rate optimisation is understanding your audience. If you don’t have a very clear picture of who your
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The
Wondering what you need to improve your business decisions? No more struggles, welcome data-backed strategies that bring a competitive edge. Discover how market intelligence tools
Will he, won’t he? At the time of writing this, Elon Musk has just threatened to walk away from a $44bn dollar takeover of Twitter
Today is easier than ever to spread the word online regarding experiences with different products and services. Just a click of a button. That’s why
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
A clear and deep understanding of your audience is not a nice to have anymore, it’s an absolute must in an online connected world. To
Social media offers marketing teams access to a wealth of information, empowering them to hone their marketing strategies. Sentiment analysis executed via advanced sentiment analysis
Super Bowl commercials are as anticipated as the game itself, and major brands go to great lengths to be the talked-about ad at the water
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
With every passing year, artificial intelligence is becoming more advanced, more reliable, and more accessible. As a result, there are an increasing number of applications
What is Thematic Analysis? Thematic analysis is a way of identifying themes or topics within a body of written data (qualitative data), for example from
Social media monitoring has many diverse applications in human relations. HR software companies are taking on new technologies that can analyse social media for important
The Voice of the Customer (VoC) has never been more powerful. We’re living in the age of social proof, where consumers look to existing customers
Gathering online data is an essential component of targeted advertising, but it is also a sensitive issue for many of your customers. Over recent years
Audience analysis is an important part of the process of creating effective targeted communication. It has many applications from marketing to technical writing to public
Each February, the fashion capitals of the world (New York, London, Milan and Paris) play host to the greatest designers to showcase their Fall/Winter collections.
Discover how to leverage publicly available online information and the latest AI technology to get fast and accurate insights into industry leader performance for benchmarking.
Your customer base is not homogenous. It is made up of a myriad of complex individuals, each with unique backgrounds, and their own internal motivators.
Crises happen in every organisation. From your website experiencing glitches to broken links in your supply chain, big or small, it’s not a matter of
Your chatbot can make or break your customer’s experience of your brand. While customers appreciate the fast response times and always-available customer service, they also
Today recruiting teams receive large amounts of candidacies for each open position. Manually processing mountains of resumes becomes inefficient and the risk of losing valuable
There are several established principles when it comes to persuading someone to invest in your product or service. But not everyone responds equally to the
The widespread and tactical use of disinformation is a confirmed reality of modern politics. Social media companies introduced measures to help flag fake news, and
Email campaigns are effective…when they’re opened, that is. Email marketers have now come to expect low open rates with the average being around 20%. But
What drives consumer behaviour? It’s the ultimate question for marketers the world over. It’s no secret that getting inside the mind of your customers is
“It’s okay”. It’s not exactly the feedback you want at your dinner party, or when you ask your partner about your outfit. Middle-of-the-road reviews can
What is the Myers Briggs Personality Type Indicator? (MBTI) The history of MBTI The MBTI model is based on the work of Carl Jung, who
Emerging reports reveal that mergers and acquisitions in the financial services market are at an all-time high. In 2021, the financial services M&A value stood
We’ve run case studies on everything from video streaming to banking services, and there’s one topic that frequently impacts customer sentiment: customer service. Customer support
Diversity and inclusion is about a lot more than writing a mission statement. Companies that are serious about D&I must make an ongoing commitment to
The Great Resignation (aka the Big Quit) defined 2021 and 2022, causing employee churn on an unprecedented scale. In 2023, are we out of the
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can
Es ist allgemein bekannt und muss immer wieder betont werden: Um eine wirksame Marketingstrategie zu entwickeln, müssen Sie Ihr Publikum verstehen. Bis vor Kurzem bedeutete
There are now highly advanced ways to find out exactly how customers feel about a brand or product. Find out how you can easily employ
Netflix, Disney+, Prime Video, Apple TV, HBO Max, Hulu, the list goes on. As more horses enter the race, streaming services face higher competition than
With the help of AI, you can get an informed reading of employee opinion, satisfaction, and an understanding of the existing culture of a company
Consumer priorities have dramatically shifted and consumer behaviour is predictably following suit. Businesses need to maintain a watchful eye over their consumer’s changing attitudes and
We knew it was coming and it’s finally here, the time when businesses will turn to AI (artificial intelligence) to boost their capabilities. It perhaps
As an ever-increasing number of people turn to crypto trading in favour of (or as well as) stock market trading, it’s important to understand that
Social media is now old enough for us all to get nostalgic about the early days of metric tracking. Remember how limited and inaccurate social
The new year always sees an increase in employee churn. As your employees set goals for their personal growth in 2022, your role in their
As a business, you are interested in measuring the effectiveness of your social media efforts. Besides engaging your audience, hashtags, memes or viral content, social
Who does a business serve? Its CEO, its investors, or its customers? When looking at our year-on-year performance, it makes sense to look through the
With workplace sentiment at an all-time high thanks to Symanto, Santa Inc. was steaming towards its most productive and successful year yet. But with Christmas
What Is a “Digital Reputation?” Also referred to as your online reputation, your digital reputation is made up of the beliefs and opinions expressed about
Data-driven enterprises dominate their industries. They outperform their competitors in productivity and profitability, ceasing market share, and drawing in customers from under their competitors’ noses.
Now that sustainability investing is becoming mainstream, there will be increased scrutiny on asset managers to show their workings on sustainability data analytics. The onus
As cryptocurrency exchange platforms become increasingly accessible, the entrance barrier, particularly for retail investors, is at an all-time low. People with little experience in investment
The “digital transformation” would be better described as “digital evolution”. New technologies continue to morph, reshape and redefine what’s possible in business, and are increasingly
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