Employee perception in top UK companies – behind the scenes

Surely, if you could ask your employees anything, you would like to find out, for example: what do the employees of your company value the

Good Customer Service: Reading between the lines

Your new purchase has arrived! At first glance, the design and the features of your new mobile phone make you fall in love. A first

Fake or Real: How to Spot Fake News Spreaders in the AI Era

Technology is evolving fast. So fast that unlimited access to the vast amount of online information is easier than ever. Based on a statistical report

Consumer Insights: The Path to Drive your Business to the Top

Just imagine this situation. You are at home and someone knocks at your door. When you open there is somebody (your “buyer persona”) that swears

Sentiment analysis using product review data

It is estimated that, before buying a product or contracting a service online, more than half of consumers regularly consult opinions and reviews. Product reviews

Symanto Attending SEPLN 2020 Congress and CLEF 2020 Conference

It has been another exciting week at Symanto HQ as we are attending two very important scientific events for AI and research community. We are

Symanto announcing partnerships with Robert-Koch-Institute and KI-Bundesverband

Our commitment is to put the use of AI in the centre of all our efforts to drive more awareness and create a sustainable business environment. To take our commitment further for the AI

Getting started with AI-empowered text analytics in minutes

With Symanto’s Psycholinguistic Text Analytics API you can implement emotional intelligence into your solution and provide the deepest insights from any given text. In this

Covid-19 Travel Trends Uncovered

Back in 2019 who would’ve guessed that all our travel plans were about to go down the drain because of a global pandemic? Travel as

Creating a sentiment bot in Slack with Node.js and Symanto’s Text Analytics API

In this post, we’ll take a look at how you can utilize Symanto’s sentiment model to create a Slack bot with Node.js. By the end

Psycholinguistic Text Analytics API – Emotional Intelligence for your Software Solution

To empower more software solutions to become emotionally intelligent when processing text, Symanto’s unique psycholinguistic text analytics is now available via APIs as a cloud

Benchmarking Grocery Discounters

In our recent Symanto Mood Index (SMI – created to map the consumer-mood) ranking we compared a number of brands across diverse industries and found

BLOG

THE PSYCHOGRAPHIC MARKETING BLOG

BY SYMANTO