Revolutionizing Survey Analysis: The Power of Automated Open-End Coding
In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
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In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
The Art of Consumer Delight In an era where businesses face mounting complexities—from stringent regulations (e.g., Nutri-Score, carbon footprint, clean
As a business, you are interested in measuring the effectiveness of your social media efforts. Besides engaging your audience, hashtags, memes or viral content, social media KPIs show you exactly how social media contributes to your business development.Reading this article will provide you with the needed knowledge to navigate the
Lately, psychographic segmentation gained in popularity as it delves into the intricacies of customer behaviour, preferences, lifestyle and values. The examples of psychographic segmentation from renowned brands prove its value in driving business success.Just as access to quantitative big data revolutionised the possibilities of behavioural segmentation, developments in AI are
A cornerstone element of any business is brand awareness. People who don’t know about your brand won’t buy from you. It’s a valuable KPI for assessing marketing campaign success and a relevant metric to track over time. But how do you track it? How to measure brand awareness?Continue reading, and
Knowing what customers say about your brand is paramount in today’s marketing world. And to achieve this, social listening is your best ally. Plus, a strong social listening strategy to get the most out of the social media data. To build a strong foundation for success, you need to leverage
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of the others on the market? These are questions that you need to answer when creating a brand positioning statement. Brand positioning is how you want
Artificial Intelligence (AI) is now part of our daily lives, one way or another. Social media is a domain where AI found a quick adoption and AI social media tools became the norm. Let’s see how AI impacts the management of social media and how it helps improve efficiency and
Wouldn’t it be great to be able to read consumers’ minds? To know exactly why they buy and what are thinking about your business and products at any given moment. Well, by using psychographic segmentation, mind reading is almost a reality. Sadly, it is not quite in a Professor X
Today recruiting teams receive large amounts of candidacies for each open position. Manually processing mountains of resumes becomes inefficient and the risk of losing valuable talents in the process increases tremendously. AI recruiting tools are called to streamline the procedures, reduce bias and shorten the timeline. Let’s explore how these
A clear and deep understanding of your audience is not a nice to have anymore, it’s an absolute must in an online connected world. To achieve this you need a reliable customer insights platform in your business arsenal. Consequently, more and more companies are interested in comprehending their customers at
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