BRAND HEALTH

See your brand through the consumer lens and craft a winning marketing strategy through highly accurate insights

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BRAND HEALTH GOT YOU DOWN?

Do you struggle with

● Difficulty understanding why some areas of a business perform better or worse than their competitors

● Problems identifying reasons for lack of brand loyalty

● Lack of proper tools for measuring and improving consumer engagement with the brand

THE SYMANTO SOLUTION

Brand health measures a brand’s performance against the competition. Using quantitative and qualitative metrics, you can benchmark your brand with tried and true pre-defined frameworks.

Collect clean and relevant social and review data

Identify and listen to meaningful consumer conversations

Measure emotional connection towards brands and benchmark against competitors

Recognise functional and emotional equity as measures of brand health

Craft a winning marketing strategy

What makes Symanto unique?

At Symanto, we combine the best of both worlds by joining classic market research and social analytics.

This results in highly granular qualitative insights from consumer opinions, at scale and within just minutes.

We turn large volumes of noisy and unstructured online conversations into a meaningful way to measure brand health and gain actionable insights in real-time.