Do you struggle with
● Difficulty understanding why some areas of a business perform better or worse than their competitors
● Problems identifying reasons for lack of brand loyalty
● Lack of proper tools for measuring and improving consumer engagement with the brand
Brand health measures a brand’s performance against the competition. Using quantitative and qualitative metrics, you can benchmark your brand with tried and true pre-defined frameworks.
Collect clean and relevant social and review data
Identify and listen to meaningful consumer conversations
Measure emotional connection towards brands and benchmark against competitors
Recognise functional and emotional equity as measures of brand health
Craft a winning marketing strategy
At Symanto, we combine the best of both worlds by joining classic market research and social analytics.
This results in highly granular qualitative insights from consumer opinions, at scale and within just minutes.
We turn large volumes of noisy and unstructured online conversations into a meaningful way to measure brand health and gain actionable insights in real-time.
Get in touch today and understand your data like never before.