Methodology

The study utilizes data from Google Reviews, Facebook, Twitter, and YouTube to find out trending shoe stores in New York over a two-year period, from February 2021 to February 2023.

Overall Attractiveness is determined by an index calculated based on three key components: Trend, Brand Health, and Existence in Dubai.
Trend measures year-over-year growth in positive brand conversations and classifies brands based on performance percentiles relative to their competitors. Highly trending brands are those that perform exceptionally well in this regard.
Brand Health is assessed based on current-year performance and also classifies brands based on percentile performance relative to their competitors. The highest-performing brands in this category are classified as very healthy or healthy.
Existence in Dubai assesses whether a brand or store is already present in Dubai.