Decoding Customer Behavior: How to Find Consumer Insights to Dominate the Market
In a fiercely competitive and continuously changing market, companies do their best to conserve their competitiveness and earn an edge. Counting on meaningful consumer insights has the power to make or break a business’s success. And is the key to breaking out of the marketing humdrum and finding a new fresh way to connect […]
Empower Your Business and Customers with Individualised Segmentation
What drives consumer behaviour? It’s the ultimate question for marketers the world over. It’s no secret that getting inside the mind of your customers is key to capturing their attention, driving sales and building customer loyalty. But the answer to that question is immensely difficult. There are so many factors that influence our purchasing behaviours. […]
Enhance your targeted advertising with big data
Social media and review sites are teeming with freely available big data for us to use to help us to better understand our audience and refine our segments for targeted advertising.The greatest challenge comes with the sheer volume of big data available. Knowing how to wrangle vast amounts of big data and extract the truly […]
