Going Beyond Sentiment and Decoding Brand Health for Due Diligence
Customer sentiment can tell you a lot. Measuring net sentiment can give you a quick pulse on how well a brand is doing, and sentiment by topic can help you pinpoint issues customers are struggling with (or raving about). But sentiment analysis is just the beginning when it comes to understanding what people think about […]
The Evolution of Public Opinion: Elon Musk’s Withdrawal from Twitter
In May, we conducted a huge voice of customer analysis on Twitter to gauge users’ opinions over Elon Musk’s takeover of the social media platform. We found that the majority of Tweets are neutral, but the number of Tweets in support of the deal slightly outweighed opposing voices. Although there was some controversy, on balance, […]
Does Your Social Media Reputation Management Tool Have These 8 Key Features?
When it comes to your business, your online reputation is everything. Customers and clients are more likely than ever to check out what others are saying about you on social media before making a purchase or working with you. That’s why it’s so important to have a social media reputation management tool in place that […]
Top Business Valuation Software: Financial Data and Beyond
There are many factors that go into determining the value of a business, and financials are just one piece of the puzzle. In this blog post, we’ll take a look at popular business valuation software programs and what the reviews say about them. We’ll also explore other important factors that can impact a company’s value, […]
Consulting Industry Trends in the Wake of Economic Uncertainty
The consulting industry is expected to be affected in a number of ways by the economic uncertainty that has taken hold of businesses and consumers alike over the past few months. Consulting firms had been anticipating growth this year as the economy picked up steam post-COVID, but many of those predictions have now effectively been […]
Create Emotional, Human-Like Chatbots with Next-Level AI-powered Technologies
When chatbots are bad, they’re really bad. By now, most of us have had the frustrating experience of being automatically directed to an irrelevant FAQ page. At these times, feeling like you’re talking to a robot is all the more frustrating and reflects badly on the company. When chatbots are good, on the other hand, […]
How to Identify Market Trends? Top Strategies
Keeping up with the market trends is a challenge. Does your business often miss opportunities while the competitors seem to keep pace easily? It’s time to act and learn how to identify market trends early and earn a competitive edge. Next, we’ll dive into practical tactics and strategies to help you determine and capitalise on […]
PE Trends 2022: H1 Overview, H2 Predictions & Riding Out the Storm
Overview H1 2022 The PE market has experienced some slowdown as stock markets feel the full impact of a turbulent start to the year mired by inflation, rising interest rates and trade tensions. But private equity is better insulated after years of fundraising and plenty of “dry powder” (unspent capital) in reserve. As a result, […]
ESG Sentiment Analysis: Tracking the Mood of Stakeholders
Interest in environmental, social, and governance (ESG) sentiment analysis has grown in recent years, and investors are fast discovering its uses. Increasingly, ESG is not only about doing the most socially responsible thing but also about making smart investment decisions. By tracking the mood of stakeholders towards ESG issues, investors can gain a better understanding […]
Why Businesses Are Adopting Aspect-Based Sentiment Analysis Like Never Before
Sentiment analysis is a process used to determine the attitude of a writer or speaker with regard to a particular topic (positive, negative or neutral). Aspect-based sentiment analysis goes a step further by looking more specifically at people’s attitudes towards different aspects, such as “quality”, “price” or “service”. This allows for a more detailed and […]
Los 5 principales puntos débiles en la relación con los clientes: plataformas de transmisión de vídeo
Criptopsicología: la clave para comprender las tendencias y los comportamientos
A medida que las plataformas de intercambio de criptomonedas se vuelven cada vez más accesibles, la barrera de entrada disminuye, particularmente para los inversores minoristas. Las personas con poca experiencia en inversiones están entrando en masa al mercado de las criptomonedas, lo que provoca un crecimiento exponencial. Este nuevo perfil de inversores llega a un […]
Técnicas para recopilar datos de la voz del consumidor para Seis Sigma
La voz del consumidor es fundamental para muchas metodologías de mejora de procesos. Las metodologías DMAIC y DMADV de Seis Sigma comienzan escuchando la voz del consumidor y definiendo sus requisitos y demandas.Por supuesto, poner las necesidades del cliente en primer lugar no es nada nuevo. No fue revolucionario en 1986, cuando el ingeniero estadounidense […]
Minería de textos en redes sociales: ¿cómo funciona?
The two major ongoing challenges for any brand are: Understanding their customers’ needs and motivations Keeping track of their changing requirements and expectations over time. Social media data provides the solution to both challenges. Locked within online conversations are the diamonds that brands are looking for – detailed and timely insights into customers’ experience of […]
4 prácticas de recursos humanos transformacionales que deberías implementar en 2021 | Symanto
How Data Analytics Can Help Private Equity Create Value Pre- and Post- Deal
The private equity industry is undergoing fundamental changes. Despite the industry being more reluctant than most to adopt new technologies, it is now increasingly obvious that AI data analysis has incredible potential for investors both pre- and post-deal to generate significant value, and PE firms are now looking for the best ways to leverage new […]
Finding Your Ideal Customer Profile (ICP) In Just 3 Steps with Data and AI
Too often, businesses try to market their products and services to the widest audience possible. But if you want your teams to be effective, they need to be laser-focused on the right customers. Clearly defining your ideal customer profile will help them do just that. By understanding who you’re targeting, your team can better understand […]
How Private Equity Investors Use Social Media For Data-Based Decisions
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing data from platforms like Twitter and LinkedIn, private equity firms can get a better understanding of a target company’s strengths and weaknesses, and a more nuanced look into its position […]
How AI Text Analytics is Fundamentally changing business operations
Businesses have always relied on data to make informed decisions, but with the rise of AI text analytics, we’re now able to analyse more detailed and complex data from multiple new sources and with more accuracy than ever before. With the ability to analyse vast quantities of text data, businesses can now understand customer sentiment, […]
2022 Social Media Trends FAQs: How to Get Through to Your Customers
It’s hard to believe we’re already halfway through 2022, but here we are. At this midway point, we thought it was a good time to reflect on the social media trends so far this year and use this information to get a better understanding of what lies ahead for brands on social media. Which social […]
The Benefits and Challenges of AI Social Media Analytics
If you’re currently relying on social media engagement metrics to measure the success of your latest campaign or product launch, it’s time to step up your game. Artificial Intelligence for social media analytics is more accessible and more advanced than ever before. Natural language processing (NLP) is a rapidly advancing field of AI, making it […]
What is Audience Analysis & How To Use It To Improve Conversion Rates
One of the most important aspects of conversion rate optimisation is understanding your audience. If you don’t have a very clear picture of who your target market is, it will be very difficult to convert them into customers. In this blog post, we will discuss what a thorough audience analysis entails, and how to use […]
Competitive Intelligence Firms vs Tools: Is it worth hiring a CI firm?
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The answers to these questions are highly valuable to your company. You can see which strategies are working (and which aren’t), as well as discover if there are any untapped markets […]
What Do Twitter Users Make of Elon’s Takeover? We Ran a Huge VoC Analysis to Find Out
Will he, won’t he? At the time of writing this, Elon Musk has just threatened to walk away from a $44bn dollar takeover of Twitter citing that he has been unable to conduct his own due diligence on spam and fake accounts. Ever since Musk first made his offer in mid-April 2022, the question of […]
Top Brand Intelligence Software to Help You Grow Your Business in 2022
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes in. There are many different options available, so it can be hard to decide which one is right for you. We discuss 7 of the best brand intelligence software programs […]
What Is The Difference Between Market Intelligence and Market Research
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application of “market intelligence” and “market research.” The major similarity between the two is that they both require data from the customers regarding your brand and/or products. Let’s look at how […]
Measuring Campaign Success on Social Media: A Super Bowl Case Study
Super Bowl commercials are as anticipated as the game itself, and major brands go to great lengths to be the talked-about ad at the water cooler the next day. This year, BMW’s entry starred everyone’s favourite actor-turned-California-governor, Arnold Schwarzenegger, alongside Salma Hayek to promote their new electric BMW iX. With 141 million viewers within 24 […]
How to Effectively Calculate Market Share of Voice-And Why It Matters
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much more. With the right tools, finding your share of voice takes a matter of minutes, and provides useful insights for data-based decision making across your business. What is Share of […]
How to Conduct Thematic Analysis Manually VS With TA Software
What is Thematic Analysis? Thematic analysis is a way of identifying themes or topics within a body of written data (qualitative data), for example from transcripts of interviews and focus groups, online survey responses or social media comments. The researcher combs through the data to identify recurring themes and patterns of meaning. Why Conduct […]
How To Reap The Full Benefits of Social Media Monitoring for Human Resources
Social media monitoring has many diverse applications in human relations. HR software companies are taking on new technologies that can analyse social media for important insights for talent acquisition and management. Many HRM tech companies apply topic and sentiment detection technologies to gain insights into what employees have to say about, for example, their salaries […]
