Symanto Big Five and Symanto Psychographics apply two of the most widely recognised psychological trait theories to enable our clients to understand their customers and their employees like never before.
Like IMB Personality Insights, Symanto Big Five applies the OCEAN personality traits taxonomy to uncover deep, underlying personality traits: openness to experience, conscientiousness, extraversion, agreeableness and neuroticism. Ideal for use in the workplace. Discover what motivates employees, predict job performance, and make better hiring decisions.
Symanto Psychographics is accurate on short texts as little as 5-10 words long. From a single Tweet or a short online review, explore the current needs, emotionality and preferred communication style of the author. The preferred choice for enhancing consumer engagement through customer segmentation and personalised marketing.
Making the switch from IBM Personality Insights? Compare our two models below to discover the best choice for your company.
Research-based
Our technology is based on scientific research by experts in a wide range of market sectors, including psychology, AI, NLP and engineering.
Actionable results
With Symanto you receive highly granular, accurate and advanced results.
GDPR and privacy compliant
We don’t require any personal data for psychographic segmentation, ensuring maximum data security compliance
SYMANTO BIG FIVE PERSONALITY TRAITS AND JOB PERFORMANCE
When it comes to recruiting new workers or assessing current ones, the Big Five personality traits help you better understand workplace behaviour and, in many cases, accurately predict future success.
Find the right fit for your company. Each personality type influences the people around them. Make better hiring and retention decisions by detecting personality dynamics and how they both positively and negatively impact the workplace.
Nurture a strong, compassionate workplace culture by gaining a thorough insight of employees’ social and emotional behaviours.
SYMANTO PSYCHOGRAPHICS AND CONSUMER ENGAGEMENT
Extract psychographics from short posts. Minimal information is needed to enable you to segment your customer base by psychographics, and refine personalised marketing.
Symanto Psychographics focus on emotionality, style of communication, and the author’s current needs, identifying dynamic characteristics that change based on context and type of interaction.
Ideal for improving user engagement and satisfaction in interactive communication and social media.
| Symanto Big Five (OCEAN) | Symanto Psychographics (MBTI) | |
|---|---|---|
| Underlying theory | Personality as a fixed and complex construct | Models how personality relates to behaviour |
| Profiling technique | Static. Based on deep psychological and life-long characteristics | Combines personality traits and communication style to create a more dynamic profile of an individual |
| Practical application | Complex requirements, harder to apply to various use cases | Actionable. Focuses on characteristics that are dynamic and can change instantly based on context and type of interaction |
| Idiosyncratic bias | How personality is reflected through language may depend on gender, age, cultural idiosyncrasies | Language reflects a situational behaviour based on context and personal triggers |
| Required text length | Reliable personality prediction requires analysis of texts 3500+ words | Works with shorter text (such as a single Tweet or one sentence), enabling a much broader spectrum of use cases |
| Available languages | 51 languages (English, Spanish, Arabic, Japanese, Korean and more) | 11 languages (English, Spanish, Arabic, German, French, Italian, Turkish, Dutch, Russian, Portuguese, Chinese) |
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