
Psychographic Segmentation: discovering the “Why” behind purchase decisions
Wouldn’t it be great to be able to read minds? To know exactly why and what your customers are thinking at any given moment. Well, by using psychographic segmentation, mind
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Wouldn’t it be great to be able to read minds? To know exactly why and what your customers are thinking at any given moment. Well, by using psychographic segmentation, mind
What is going on in your customers’ minds? That is the question marketers and business owners have been asking themselves for years. Is there a way to grasp how consumers
Products are made in a factory, but brands are created in the mind Walter Landor A brand is a lot more than just a logo or a product. A brand
You can easily make Psychology AI an integral part of your own systems and benefit from our proprietary text analytics models.
Symanto's unique Psychology AI is designed to power real consumer-centric strategies and actions. Our AI engine transforms any type of text into in-depth consumer insights and shows how text analytics is more than just "sentiment analysis".
Symanto as a partner helped us to gain much deeper insights from our Social Media channels. Social Media has become an important source for market insights, where we can derive real audiences feedback and make improvements for our formats and social media campaigns, and it's not just a source for measuring KPIs anymore. We couldn’t analyze comments on social media channels in such depth before our cooperation with Symanto. Given that this was a new approach for us, it was very important to understand the process and its benefits but also the limitations of this methodology. We can clearly say that the team at Symanto is very competent, always extremely helpful and fun to work with.
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