How AI Social Media Analytics Converts Data into Marketing Gold
AI social media analytics is an enhanced tool that provides businesses with more granular and actionable insights for data-backed decisions. And provides invaluable help for companies looking to understand better their audience, the new trends and their social media overall performance. Let’s look at what AI social media analytics entails and explore how new AI […]
How to Maximise ROI with Social Media Sentiment Analysis Tools
Social media offers marketing teams access to a wealth of information, empowering them to hone their marketing strategies. Sentiment analysis executed via advanced sentiment analysis tools is one of the main venues for leveraging social media data.Let’s explore sentiment analysis, look at its best tools, find out how to choose the right tool for your […]
Stay Ahead of the Game with the New Market Intelligence Tools Powered by AI
Wondering what you need to improve your business decisions? No more struggles, welcome data-backed strategies that bring a competitive edge. Discover how market intelligence tools equip your company with advanced insights that will pave the way to becoming a leader in your industry. And how your business can be propelled to new levels of evolution […]
The ABCs of ESG Reporting Software: How to Choose the Right Tool and a Selection of Best Tools
ESG reporting software is a technology that helps organisations measure and report their environmental, social, and governance (ESG) performance. ESG reporting has gained importance in recent years as investors have become more interested in sustainable investing, and many countries have begun to require ESG reporting by law. Given the complexity of ESG investigation and reporting, […]
Competitor SWOT Analysis: How To Gather Data and What To Do With It
“Know your enemy and know yourself” – This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t your enemy, per se, in a fiercely competitive market where you’re vying for the same business, it’s important to understand your peers as much as you understand your own business. […]
Market Analysis Techniques to Draw Powerful Insights into Your Competition and Target Market
This blog outlines the best market analysis techniques to give you a clear guide on how to move forward and best make sense of your data. Market analysis can help you assess market potential, identify relationships between different factors, and even understand customer behaviour. And with the right tools, it can be easy and even […]
Digital Growth Scan: Uncover Opportunities and Predict Future Performance with Deep Insights
When Private Equity investors take on a new company, they’re looking for growth potential. They want to see where the company can grow and how quickly that growth can happen. Digital growth is one of the most important indicators of future success for a company. To find out where a company has digital growth opportunities, […]
A Complete Guide to Outside-In Analysis for Improved Business Decision Making
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put yourself in your customer’s shoes and try to understand their world, their needs, and how your product or service can help them. This type of analysis is crucial for making informed decisions about everything from […]
¿Cuál es la diferencia entre inteligencia de mercado e investigación de mercado?
How Private Equity Investors Use Social Media For Data-Based Decisions
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing data from platforms like Twitter and LinkedIn, private equity firms can get a better understanding of a target company’s strengths and weaknesses, and a more nuanced look into its position […]
Competitive Intelligence Firms vs Tools: Is it worth hiring a CI firm?
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The answers to these questions are highly valuable to your company. You can see which strategies are working (and which aren’t), as well as discover if there are any untapped markets […]
Top Brand Intelligence Software to Help You Grow Your Business in 2022
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes in. There are many different options available, so it can be hard to decide which one is right for you. We discuss 7 of the best brand intelligence software programs […]
What Is The Difference Between Market Intelligence and Market Research
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application of “market intelligence” and “market research.” The major similarity between the two is that they both require data from the customers regarding your brand and/or products. Let’s look at how […]
How to Effectively Calculate Market Share of Voice-And Why It Matters
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much more. With the right tools, finding your share of voice takes a matter of minutes, and provides useful insights for data-based decision making across your business. What is Share of […]
Vendor Due Diligence: Key Benefits and How To Leverage Social Media Data
Traditionally, due diligence is conducted from the perspective of the buyer. This seems to make the most sense given that it is the buyer that inherits the risks and commercial potential of the business they acquire. However, over the last few years sellers have begun to acknowledge the potential of vendor due diligence – sometimes […]
Identify Your Competitive Advantage with Social Media Data
What’s your brand’s ace card? The one thing that marks it out from the rest? Securing this knowledge is your best chance of convincing your audience, and your shareholders that you are the standout choice from your competitors. Traditional methods of collecting data to identify your competitive advantage are time-consuming and inaccurate, but thankfully there […]
10 Powerful Competitor Analysis Tools to Know Your Position Within the Market
We run down the best competitor analysis tools to give you a 360 view of your position within the market. Without a doubt, one of the biggest challenges in business is keeping up to date with an ever-changing landscape. Trends come and go, consumer behaviour shifts and businesses and organisations thrive, survive or die according […]
Benchmarking Grocery Discounters
In our recent Symanto Mood Index (SMI – created to map the consumer-mood) ranking we compared a number of brands across diverse industries and found (to our surprise) that Aldi came out on top, despite a relatively lower online engagement overall. To understand what is driving this performance, we have used our homebuilt survey insight […]
