5 Steps to An Easy and Thorough Product Comparison Analysis
Product comparison analysis is a process by which you can determine the features and benefits of your product in relation to those of your competitors. It can help you to identify what areas of your product need improvement and shape future product development based on customer demands. In this blog post, we will outline five […]
How To Conduct Market Research for Product Development
Developing a new product is an exciting process, but it’s also a risky one. There’s no guarantee that your product will be successful, no matter how great it is. That’s why market research for product development is essential. Market research involves gathering information about potential customers and understanding their needs and desires. This information can […]
How To Measure Product Market Fit and Position Yourself for Success
Whether you’re building a start-up or expanding your investment portfolio, the most important part of the due diligence process is knowing how to measure product market fit accurately. Being an ideas person is great, but turning a vision into a profitable business is an entirely different beast. How do you know if people will actually […]
Intelligent Strategic Management: Using AI to Optimise Business Strategies
Artificial Intelligence is automating many management processes and is increasingly used in business management tactics. Understanding the ever-growing capabilities of AI technologies and applying them will soon cease to be optional. Companies are predicted to spend $500 billion on AI technologies in 2024, but unless they understand how to use these technologies effectively and apply […]
Sourcing and Applying Insights for Product Development and Innovation
Market research and product insights have always been the core part of any product development strategy. It’s never been easier to source information about consumer behaviour and what motivates it. With the help of natural language processing (NLP) tools, you can assess insights from thousands of consumers across multiple channels in minutes. But how can […]
Create the Perfect Sales Pitch or Presentation with Social Media Data and AI technology
A sales presentation aims to convince prospective clients of your value above your competitors. In the short time that’s allotted to you, you need to demonstrate that you understand the needs of your client, that you have the solution for them, and direct them to the next step in the sales process. The perfect sales […]
Sentiment analysis using product review data
It is estimated that, before buying a product or contracting a service online, more than half of consumers regularly consult opinions and reviews. Product reviews are one of the highest influencers in a purchase decision, along with other factors such as price.This trend is accentuated with the increase of internet accessibility, and more and more […]
