The Art of Consumer Delight
The Art of Consumer Delight In an era where businesses face mounting complexities—from stringent regulations (e.g., Nutri-Score, carbon footprint, clean labels) to shifting consumer expectations around sustainability and local sourcing — the challenge goes beyond merely fulfilling demand. Consumers seek unique and memorable experiences, shaped by their values, lifestyles, and digital behaviors. Yet, many brands […]
How AI Social Media Analytics Converts Data into Marketing Gold
AI social media analytics is an enhanced tool that provides businesses with more granular and actionable insights for data-backed decisions. And provides invaluable help for companies looking to understand better their audience, the new trends and their social media overall performance. Let’s look at what AI social media analytics entails and explore how new AI […]
Winning Markets and Hearts – The Strategic Benefits of Psychographic Segmentation
Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. It enables more consumer-centric marketing activities and product development thanks to psychographic segmentation advantages. Using Psychographics as a baseline for segmentation, marketers can understand the reasoning behind consumer behaviour. In other words, it enables them to better […]
How to Employ Qualitative Market Research to Understand Better the Consumer’s Behaviour
What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales. Over the past decade, how we analyse consumer behaviour has been revolutionised by tools for social media listening and online behaviour analysis. But there’s a problem: these tools generally only focus on quantitative metrics, giving binary […]
From Raw Data to Fine Tuned Strategy: The Art and Science of Social Media KPIs
As a business, you are interested in measuring the effectiveness of your social media efforts. Besides engaging your audience, hashtags, memes or viral content, social media KPIs show you exactly how social media contributes to your business development.Reading this article will provide you with the needed knowledge to navigate the social media measurement intricacies with […]
How to Connect Deeper with Your Audience – Examples of Psychographic Segmentation
Lately, psychographic segmentation gained in popularity as it delves into the intricacies of customer behaviour, preferences, lifestyle and values. The examples of psychographic segmentation from renowned brands prove its value in driving business success.Just as access to quantitative big data revolutionised the possibilities of behavioural segmentation, developments in AI are shaping new possibilities around psychographic […]
Social Listening Strategy: Your Compass to Real-Time Audience Insights
Knowing what customers say about your brand is paramount in today’s marketing world. And to achieve this, social listening is your best ally. Plus, a strong social listening strategy to get the most out of the social media data. To build a strong foundation for success, you need to leverage the existing data and extract […]
What Is a Brand Positioning Statement and How to Create a Compelling One?
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of the others on the market? These are questions that you need to answer when creating a brand positioning statement. Brand positioning is how you want your customers to see your […]
Top AI Social Media Tools and How to Choose the Best One
Artificial Intelligence (AI) is now part of our daily lives, one way or another. Social media is a domain where AI found a quick adoption and AI social media tools became the norm. Let’s see how AI impacts the management of social media and how it helps improve efficiency and enhance engagement. First things first. […]
How and Why Psychographic Segmentation Drives Business Success
Wouldn’t it be great to be able to read consumers’ minds? To know exactly why they buy and what are thinking about your business and products at any given moment. Well, by using psychographic segmentation, mind reading is almost a reality. Sadly, it is not quite in a Professor X kind of way just yet, […]
How to Fuel Your Business Expansion with AI-Powered Customer Insights Platforms
A clear and deep understanding of your audience is not a nice to have anymore, it’s an absolute must in an online connected world. To achieve this you need a reliable customer insights platform in your business arsenal. Consequently, more and more companies are interested in comprehending their customers at a more detailed and granular […]
How to Master Customer Sentiment Analysis to Reinforce Your Business Strategy
Customer expectations rise constantly and change frequently. Therefore, businesses need to keep pace. One of the most valuable tools to do this is customer sentiment analysis. Even if it may sound complicated, integrating it into your processes will bring valuable insights. Helping your business to deliver better products and services and satisfy your customers’ […]
Decoding Customer Behavior: How to Find Consumer Insights to Dominate the Market
In a fiercely competitive and continuously changing market, companies do their best to conserve their competitiveness and earn an edge. Counting on meaningful consumer insights has the power to make or break a business’s success. And is the key to breaking out of the marketing humdrum and finding a new fresh way to connect […]
How To Conduct Market Research for Product Development
Developing a new product is an exciting process, but it’s also a risky one. There’s no guarantee that your product will be successful, no matter how great it is. That’s why market research for product development is essential. Market research involves gathering information about potential customers and understanding their needs and desires. This information can […]
How To Measure Product Market Fit and Position Yourself for Success
Whether you’re building a start-up or expanding your investment portfolio, the most important part of the due diligence process is knowing how to measure product market fit accurately. Being an ideas person is great, but turning a vision into a profitable business is an entirely different beast. How do you know if people will actually […]
A Guide to Measuring AIO Data for Marketing and Product Development
What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using AIOs to understand consumer behaviour for a long time now, but with the advent of big data and new technologies, we can measure them in more detail than ever before. This opens up a world […]
The Effect of the Pandemic on Airport Chaos in 2022: A Situation Analysis
After two long years of pandemic uncertainty, travel restrictions and strict COVID-19 measures, the summer of 2022 was expected to be a final release for travellers and separated families across the globe. But what was meant to be a happy time for many turned into airport chaos, with long delays, cancelled flights, and lost luggage. […]
¿Cuál es la diferencia entre inteligencia de mercado e investigación de mercado?
Create Emotional, Human-Like Chatbots with Next-Level AI-powered Technologies
When chatbots are bad, they’re really bad. By now, most of us have had the frustrating experience of being automatically directed to an irrelevant FAQ page. At these times, feeling like you’re talking to a robot is all the more frustrating and reflects badly on the company. When chatbots are good, on the other hand, […]
How to Identify Market Trends? Top Strategies
Keeping up with the market trends is a challenge. Does your business often miss opportunities while the competitors seem to keep pace easily? It’s time to act and learn how to identify market trends early and earn a competitive edge. Next, we’ll dive into practical tactics and strategies to help you determine and capitalise on […]
Los 5 principales puntos débiles en la relación con los clientes: plataformas de transmisión de vídeo
Técnicas para recopilar datos de la voz del consumidor para Seis Sigma
La voz del consumidor es fundamental para muchas metodologías de mejora de procesos. Las metodologías DMAIC y DMADV de Seis Sigma comienzan escuchando la voz del consumidor y definiendo sus requisitos y demandas.Por supuesto, poner las necesidades del cliente en primer lugar no es nada nuevo. No fue revolucionario en 1986, cuando el ingeniero estadounidense […]
Finding Your Ideal Customer Profile (ICP) In Just 3 Steps with Data and AI
Too often, businesses try to market their products and services to the widest audience possible. But if you want your teams to be effective, they need to be laser-focused on the right customers. Clearly defining your ideal customer profile will help them do just that. By understanding who you’re targeting, your team can better understand […]
How Private Equity Investors Use Social Media For Data-Based Decisions
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing data from platforms like Twitter and LinkedIn, private equity firms can get a better understanding of a target company’s strengths and weaknesses, and a more nuanced look into its position […]
How AI Text Analytics is Fundamentally changing business operations
Businesses have always relied on data to make informed decisions, but with the rise of AI text analytics, we’re now able to analyse more detailed and complex data from multiple new sources and with more accuracy than ever before. With the ability to analyse vast quantities of text data, businesses can now understand customer sentiment, […]
What is Audience Analysis & How To Use It To Improve Conversion Rates
One of the most important aspects of conversion rate optimisation is understanding your audience. If you don’t have a very clear picture of who your target market is, it will be very difficult to convert them into customers. In this blog post, we will discuss what a thorough audience analysis entails, and how to use […]
What Do Twitter Users Make of Elon’s Takeover? We Ran a Huge VoC Analysis to Find Out
Will he, won’t he? At the time of writing this, Elon Musk has just threatened to walk away from a $44bn dollar takeover of Twitter citing that he has been unable to conduct his own due diligence on spam and fake accounts. Ever since Musk first made his offer in mid-April 2022, the question of […]
What Is The Difference Between Market Intelligence and Market Research
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application of “market intelligence” and “market research.” The major similarity between the two is that they both require data from the customers regarding your brand and/or products. Let’s look at how […]
Measuring Campaign Success on Social Media: A Super Bowl Case Study
Super Bowl commercials are as anticipated as the game itself, and major brands go to great lengths to be the talked-about ad at the water cooler the next day. This year, BMW’s entry starred everyone’s favourite actor-turned-California-governor, Arnold Schwarzenegger, alongside Salma Hayek to promote their new electric BMW iX. With 141 million viewers within 24 […]
How to Effectively Calculate Market Share of Voice-And Why It Matters
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much more. With the right tools, finding your share of voice takes a matter of minutes, and provides useful insights for data-based decision making across your business. What is Share of […]
