Symanto: Eine Alternative zu IBM Watson AI Personality Insights
Improve Sentiment Analysis Accuracy with AI
There are now highly advanced ways to find out exactly how customers feel about a brand or product. Find out how you can easily employ advanced AI and NLP technology to improve sentiment analysis accuracy and discover how to make the most out of publicly available consumer data. A Brief History of Brand Sentiment To […]
5 Top Customer Pain Points: Video Streaming Platforms
Netflix, Disney+, Prime Video, Apple TV, HBO Max, Hulu, the list goes on. As more horses enter the race, streaming services face higher competition than ever, and customer expectations are increasing, especially in light of rising monthly subscription costs. In this new ecosystem, streaming services will need to do a lot more than provide great […]
Using AI to Gauge Voice of Employee for Due Diligence
With the help of AI, you can get an informed reading of employee opinion, satisfaction, and an understanding of the existing culture of a company in a process termed “Voice of Employee”. What exactly is Voice of Employee? Why it’s important to due diligence? And how does AI help to expedite the process? We cover […]
Top Impacting Consumer Trends for 2024
Our world is changing and, together with it, our preferences and requirements as consumers. These consumer trends dictate how the business environment can accomplish customers’ exigences. Recent years have made many consumers more conscious about what they want, where they buy from, and who produces those goods. As a consequence, businesses make supplementary efforts […]
7 Social Media Metrics To Track (And Not The Obvious Ones)
Social media is now old enough for us all to get nostalgic about the early days of metric tracking. Remember how limited and inaccurate social media metrics once were? Sentiment clouds threw up the most peculiar insights that had no practical applications, and measuring engagement was as simple as counting Facebook likes and retweets. A […]
Employee Churn: Causes and Prevention Strategies In 2022
The new year always sees an increase in employee churn. As your employees set goals for their personal growth in 2022, your role in their life will be scrutinised more than ever. Dubbed “massive Monday” the first Monday back at work after the year-end festivities sees a recruitment rush as record numbers of people seek […]
Give Your Company An Annual Performance Review with Customer Feedback Analysis
Who does a business serve? Its CEO, its investors, or its customers? When looking at our year-on-year performance, it makes sense to look through the lens of the people whose opinions matter most: the customers. Typically, performance is measured financially. But while your finances can be a decent indication of performance, the reality is more […]
The Jingle-Sniffles: or How Symanto Saved Christmas… Again!
With workplace sentiment at an all-time high thanks to Symanto, Santa Inc. was steaming towards its most productive and successful year yet. But with Christmas Eve in sight, disaster strikes, and Santa has to make a timely decision to save the day. Chapter One A successful year at the workshop Santa watched over his bustling […]
How To Easily Measure And Analyse Digital Reputation
What Is a “Digital Reputation?” Also referred to as your online reputation, your digital reputation is made up of the beliefs and opinions expressed about you online. These beliefs and opinions can be authored by you, or by others. The term “digital reputation” can refer to individuals, brands or organisations. Measuring and Analysing Your Digital […]
AI meets BI: The Best Self-Service BI and Analytics Tools for 2022
Data-driven enterprises dominate their industries. They outperform their competitors in productivity and profitability, ceasing market share, and drawing in customers from under their competitors’ noses. As more and more companies implement the data-driven approach across their enterprises, business intelligence is less a matter of standing out from the competition, and more a matter of keeping […]
Data Analytics and Sustainability: What Investors Need To Know
Now that sustainability investing is becoming mainstream, there will be increased scrutiny on asset managers to show their workings on sustainability data analytics. The onus will be on investment practitioners to thoroughly screen portfolio companies for greenwashing. Intensified in 2020 by the Covid pandemic, an increasing number of investors are pursuing strategies that take into […]
Crypto Market Psychology: Key To Understanding Trends and Behaviours
As cryptocurrency exchange platforms become increasingly accessible, the entrance barrier, particularly for retail investors, is at an all-time low. People with little experience in investment are entering the crypto market in droves, causing exponential growth. This new profile of novel investors is entering a market characterised by low regulation, information asymmetry, and complex technologies. The […]
6 Enterprise Technology Trends to Watch in 2022
The “digital transformation” would be better described as “digital evolution”. New technologies continue to morph, reshape and redefine what’s possible in business, and are increasingly accessible to businesses of all sizes. The enterprise tech trends we’re seeing today reflect the ongoing project of digital transformation as businesses become more familiar with new technologies and […]
Have You Heard of Google Environmental Insights Explorer?
Post COP26, the race is on to get countries across the world to net zero. The countdown to the 2023 Global Stocktake (GST) of the Paris Agreement is fast approaching, and pressure is mounting on both public and private bodies to prove their commitment to climate action plans. In 2018, Google piloted its Environmental Insights […]
Useful Data Analytics KPIs For Your Annual Business Review
It’s January! Why are we talking about business reviews already? Well for the simple reason that you need to set clear, measurable goals for your teams and for data analysts to draw upon throughout the year. So we’ve set a list of 13 data analytics KPIs that can be easily tracked and measured with a […]
Trends We’ll See in the Private Sector Post COP26
Soon after the COP26 climate conference concluded, Greta Thunberg’s youth-led environmentalist group Fridays for Future released a statement calling the event “infuriating and disappointing”. Sentiments likely shared by COP26’s president, Alok Sharma, who held back tears, apologising to delegates for “the way this process has unfolded”. But is this a true representation of what the […]
B2B Competitive Analysis: A Symanto Use Case Report Comparing RPA Tools
2021 saw an unprecedented boom of mergers and acquisitions in the tech industry. Given the rate at which these opportunities are snapped up in the current landscape, we want to show you how Symanto technologies are used to help Private Equity companies make timely and better-informed decisions. As an example, we’ve published our recent […]
Create A Successful 2021 Holiday Sales Strategy With Online Data Analytics
What will the holidays look like this year? Given supply chain issues and lingering COVID concerns, it’s only wise to make some extra preparations and conduct more research to prepare a solid holiday sales strategy and keep everything running smoothly. Learn Lessons from Last Year You’d be forgiven for thinking that 2020 was an anomalous […]
Using Data-Driven AI to Discover The Best Strategic Investment Opportunities
At around the time we all got sick of hearing the word “unprecedented” the business landscape was morphing and evolving at such a rate that it was hard to keep track. As businesses folded, many others emerged and grew, capitalising on the world’s dependence and fixation on social media. It’s fertile ground for discovering new […]
How To Use NLP for More Accurate Business Analysis and Risk Assessment
An ever-growing list of regulations is burdening companies with the increasingly complex challenge of measuring, analysing and mitigating risk. The task can be heavily time and resource-intensive. Thankfully over recent years, there have been tremendous advancements in Artificial Intelligence (AI) including natural language processing (NLP) technologies which make it far easier to organise vast amounts […]
Intelligent Strategic Management: Using AI to Optimise Business Strategies
Artificial Intelligence is automating many management processes and is increasingly used in business management tactics. Understanding the ever-growing capabilities of AI technologies and applying them will soon cease to be optional. Companies are predicted to spend $500 billion on AI technologies in 2024, but unless they understand how to use these technologies effectively and apply […]
Private Equity Value Creation: Identifying Operational Improvement Opportunities
Before taking on a portfolio company, there are two main ways to understand and project its revenue. The first is by looking at its current performance. Compare its year-on-year earnings, look at its position within the existing market, and use current trends to project its future performance, aka understanding a company from the bottom up. […]
Equity Research Report Analysis Using NLP Data
When an analyst writes up an equity research report, they take time to convey the full scope of the situation. They don’t simply crank the numbers and write up headline earnings. Equity research reports are rich in text that can convey subtle changes that haven’t affected the hard numbers just yet. Investors using analyst equity […]
Social Media Share of Voice: What It Is, How To Measure It and What It Tells Us
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against their major competitors and identify which strategies and processes have the greatest impact within their industry. Measured over time, it can also help you to pinpoint the key campaigns and […]
The Emerging Role of Natural Language Processing in ESG Analytics
Artificial intelligence, and in particular natural language processing (NLP) could enable investors to efficiently access and analyse data and “dramatically increase” the scope of analysis to assess environmental, social, and governance (ESG). This is according to a joint paper by the International Finance Corporation and asset management company, Amundi, earlier this year. Why is ESG […]
Sourcing and Applying Insights for Product Development and Innovation
Market research and product insights have always been the core part of any product development strategy. It’s never been easier to source information about consumer behaviour and what motivates it. With the help of natural language processing (NLP) tools, you can assess insights from thousands of consumers across multiple channels in minutes. But how can […]
Demystifying Data-Driven HR: How To Use Text Analytics
The ubiquity of accessible data coupled with advancements in AI technology has caused somewhat of a revolution in strategic business. But while companies boast their strong data culture in distribution, finance, marketing and customer service, the majority of HR leaders struggle with basic people analytics. There remains incredible potential for businesses to use data to […]
The Benefits of Big Data Analytics for Mergers and Acquisitions
There’s a new phase in the mergers and acquisition deal cycle: big data analytics. Never before has it been easier to get an overview of the health of a target business or organisation. Thanks to readily available big data online and increasingly advanced AI technology, you can scope out your target quickly and with more […]
The Importance of Predicting and Preventing Churn Risk (and How to Do It)
What are the signs that a customer is about to jump ship for your competitor? Predicting the signs early will enable you to take steps to convince them to stay loyal, and save on the marketing expenditure necessary for acquiring new customers to take their place.Using the same methods to foresee customer churn, businesses can […]
