How to Connect Deeper with Your Audience – Examples of Psychographic Segmentation
Lately, psychographic segmentation gained in popularity as it delves into the intricacies of customer behaviour, preferences, lifestyle and values. The examples of psychographic segmentation from renowned brands prove its value in driving business success.Just as access to quantitative big data revolutionised the possibilities of behavioural segmentation, developments in AI are shaping new possibilities around psychographic […]
Cómo realizar un proceso de diligencia debida en una empresa
El objetivo de un proceso de diligencia debida es inspeccionar y evaluar todos los aspectos de una empresa para poder tomar una decisión informada con respecto a la idoneidad de una fusión o adquisición. Para eso, tendrás que descubrir la mayor cantidad de datos corporativos posible. El primer punto, y el más obvio, es revisar […]
Criptopsicología: la clave para comprender las tendencias y los comportamientos
A medida que las plataformas de intercambio de criptomonedas se vuelven cada vez más accesibles, la barrera de entrada disminuye, particularmente para los inversores minoristas. Las personas con poca experiencia en inversiones están entrando en masa al mercado de las criptomonedas, lo que provoca un crecimiento exponencial. Este nuevo perfil de inversores llega a un […]
4 prácticas de recursos humanos transformacionales que deberías implementar en 2021 | Symanto
Crypto Market Psychology: Key To Understanding Trends and Behaviours
As cryptocurrency exchange platforms become increasingly accessible, the entrance barrier, particularly for retail investors, is at an all-time low. People with little experience in investment are entering the crypto market in droves, causing exponential growth. This new profile of novel investors is entering a market characterised by low regulation, information asymmetry, and complex technologies. The […]
Create A Successful 2021 Holiday Sales Strategy With Online Data Analytics
What will the holidays look like this year? Given supply chain issues and lingering COVID concerns, it’s only wise to make some extra preparations and conduct more research to prepare a solid holiday sales strategy and keep everything running smoothly. Learn Lessons from Last Year You’d be forgiven for thinking that 2020 was an anomalous […]
How to conduct due diligence on a company
The aim of conducting due diligence is to inspect and evaluate all affairs of the target company such that you can make an informed decision about whether or not to proceed with a merger or acquisition. For that, you’ll need to unearth as much corporate data as possible. The first and most obvious point of […]
What Are Transformational HR Practices and How To Implement Them
As companies adopt new technologies to automate their processes, it’s freed up time and space for HR departments to rethink their roles and move HR into a new era. What is Transformational HR? Transactional VS Transformational HR Practices Traditional HR is mostly transactional. It is more concerned with maintaining the day-to-day mechanics of a company […]
How to Use Sentiment Analysis for Brand Building and Decode Customers’ Emotions
Accurate and timely brand sentiment analysis is critical to building a successful business. Sentiment analysis enables you to identify your brand’s strengths and weaknesses through the eyes of your customers. In our digital world, where every comment, review or tweet can shape public perception, understanding customers’ sentiments is becoming a strategic must. Hence, comprehending the […]
The Powerful Benefits of Influencer Marketing and Word of Mouth Marketing
It’s time to face facts: in the age of hyperconnectivity, brands do not have direct control over how they are perceived online. You no longer get to dictate your brand to consumers, nowadays, it’s the consumers who define your brand amongst themselves. As Scott Cook, co-founder of Intuit succinctly put it: “A brand is no […]
The central role of consumer psychology in marketing
You’ve probably heard of the four ‘P’s of marketing: Product, Place, Promotion and Price. Central to all of these marketing factors is a fifth P: Psychology.As marketers, every decision we make is based on our prediction of consumer psychology, and by extension, human behaviour. We create promotions we believe to be more appealing to consumers. […]
How to Measure Customer Advocacy and Next Steps: Social Listening in 2021
What Is Customer Advocacy? There are two main definitions of customer advocacy that are sometimes conflated in articles online. Both are equally relevant to creating an effective business strategy, and both can be measured through social listening. To save everyone a lot of confusion, we’ll refer to customer advocacy (1) and customer advocacy (2) as […]
Indices CognoSight + Symanto
Bringing the Best in Cognitive Technology To a New Market
We’re excited to announce our partnership with CognoSight by Indices. This intercontinental collaboration will connect Symanto’s renowned artificial intelligence technology with the Latin American market. Indices is a business with over 22 years’ experience that developed CognoSight to enable brands to understand their clients’ personalities, emotions and feelings. CognoSight uses the best in cognitive technology […]
Artificial Intelligence Tools Used to Predict Consumer Behaviour
If there’s one thing that artificial intelligence excels in, it’s sifting through hoards of data and spotting patterns. Given the amount of consumer behaviour data available and easily accessible online, it’s wholly unsurprising that AI has been harnessed to make accurate predictions around consumer trends, their motivations, needs and preferences. The use of AI in […]
The Way to Digital Transformation and 5 Tools That Help You With It
The Real Meaning of “Digital Transformation” Digital transformation is often confused with the terms “digitisation” and “digitalisation”. This isn’t about moving your processes from analogue to digital (as with “digitisation”), nor is it about easily accessing data (as with “digitalisation.”) Instead, digital transformation is about using tools and technologies to fundamentally changing your processes, your […]
Surface the Secrets Hidden by Numbers and Leverage Data Insights
Data insights are one pillar driver behind a successful business strategy and projection. To get reliable insights, you need reliable data. More accurate data leads to better and more efficient decision-making. Therefore, bad data is costly. According to research conducted by IBM, bad data costs US businesses $3.1 trillion per year. So, using high-quality, accurate […]
3 Tips to Draw Better Insights From Data
When making decisions for your business, what do you rely on? Is it your gut feeling? Is it the hard data pulled from your website? Or do you take directions straight from your audience? Despite ever-increasing accessibility to social media listening tools and insights platforms, businesses still often rely on their gut feeling or the […]
