Private Equity Firms Switch Up Their Forecasting and Analysis With Big Data and Advanced Analytics
The Private Equity (PE) industry is fast adopting advanced data analytics to leverage big data for more risk-averse decision-making and ultimately achieve outsized returns on their capital. According to the Wall Street Journal, in 2018 over three-quarters of private equity executives used data analytics to conduct due diligence, and 68% leveraged the data during buyer […]
4 Reasons Your Customer Loyalty is Plummeting
Retaining customers and keeping them loyal should be a priority for any business. Harvard Business Review has reported that it is anywhere from five to twenty-five times more expensive to acquire a new customer than retaining an existing one. Given their value, it’s vitally important that you notice what keeps your customers coming back, what […]
How to conduct due diligence on a company
The aim of conducting due diligence is to inspect and evaluate all affairs of the target company such that you can make an informed decision about whether or not to proceed with a merger or acquisition. For that, you’ll need to unearth as much corporate data as possible. The first and most obvious point of […]
Top Tips for Creating and Presenting your Campaign Analysis Report
What is a campaign analysis report? A campaign analysis report uses Key Performance Indicators (KPIs) to measure the success of a marketing campaign. Given that marketing campaigns come in many different forms there isn’t one standard way to conduct a campaign analysis report. Depending on your campaign objectives, you’ll need to source and gather data […]
The Implications of Social Media Data for Due Diligence
Social media is an all-too-often overlooked, valuable source of due diligence data. In this blog we cover how to make the most of consumer generated data to drive decision-making and expose both new opportunities for growth and threats to the brand. Almost every business has some kind of presence on social media sites, be it […]
Benchmarking Data: Collection, Analysis & Interpretation
Collecting data about your competitors is challenging when so much of it is confidential. However, thanks to plentiful sources of big data online, there is an abundance of information that is freely and publicly available to be analysed and interpreted for benchmarking purposes. Discover what benchmarking data is available and what it can tell you […]
How to Use Big Data To Answer Commercial Due Diligence Questions
A commercial due diligence check encompasses far more than just monitoring the financial health of a company. To understand the overall health of a brand, you need more context. For this reason, we’ve compiled a list of over 50 commercial due diligence questions across 6 dimensions: financial, reputational, demand, customers, products and services and marketing. […]
Employee Survey Analysis: Using AI To Extract More Meaningful Insights
Employee surveys are much more than a box-ticking HR requirement, they’re a means of understanding what motivates your workforce. And as we’ve recently explored, a motivated workforce means greater productivity, less absenteeism, increased sales and profitability.So it is in your business’s interest to take employee survey analysis seriously and squeeze every last bit of valuable […]
Enhance Business Success with Management Consulting Data Insights
Given the broad spectrum of issues that management consultants face, one of the key initial challenges on any project is deciding on data sources. These, when analysed, will provide pertinent insights into the problem. Nowadays, management consulting data analytics comes to the rescue. The availability of big data, or rather, the availability of AI tools […]
Symanto Releases Sainsbury’s Sentiment Report for Due Diligence amid Takeover Speculation
After the sale of Morrison’s, the UK’s supermarket chain, to Clayton, Dubilier & Rice last month, there’s been a lot of speculation amongst investors about the possibility of a takeover of rival supermarket chain, Sainsbury’s. News that US buyer firm Apollo was considering a bid sent Sainsbury’s shares skyrocketing by 15% at the beginning of […]
Three Symanto Papers to be Included in RANLP 2021
We’re excited to announce that not one, not two, but three of our papers have been accepted in this year’s International Conference on Recent Advances in Natural Language Processing (RANLP 2021). The conference, which is being held online this year, runs from 1st – 3rd September, with workshops subsequently held on the 6th and 7th. […]
How to Identify Communication Styles and Personality Traits
We are one big melting pot. No one individual is the same, so identifying generalised characteristics is not only a challenge, but it can only go so far in defining a person. What characteristics define a person? Sadly, demographics are still overused by businesses in their marketing and branding strategies. According to these companies, your […]
What Are Transformational HR Practices and How To Implement Them
As companies adopt new technologies to automate their processes, it’s freed up time and space for HR departments to rethink their roles and move HR into a new era. What is Transformational HR? Transactional VS Transformational HR Practices Traditional HR is mostly transactional. It is more concerned with maintaining the day-to-day mechanics of a company […]
How to Use Sentiment Analysis for Brand Building and Decode Customers’ Emotions
Accurate and timely brand sentiment analysis is critical to building a successful business. Sentiment analysis enables you to identify your brand’s strengths and weaknesses through the eyes of your customers. In our digital world, where every comment, review or tweet can shape public perception, understanding customers’ sentiments is becoming a strategic must. Hence, comprehending the […]
A Guide to Improving Human Capital Management [Updated 2023]
The importance of effective human capital management One of the primary reasons for improving human capital management is employee retention – keeping employee turnover low.A high turnover rate is cripplingly expensive and can cost employers a third of an employee’s annual salary. But keeping your employees satisfied enough to stay is a pretty low bar […]
Amazon Review Analytics: Sentiment Analysis on Large Scale Amazon Product Reviews
Star ratings are just the start of the story. In fact, sometimes, they don’t tell the story at all. Your consumers are sharing their experiences online, and you know that locked within those thousands of reviews is highly valuable information.There are several major challenges when it comes to large scale Amazon review analytics – and […]
The Powerful Benefits of Influencer Marketing and Word of Mouth Marketing
It’s time to face facts: in the age of hyperconnectivity, brands do not have direct control over how they are perceived online. You no longer get to dictate your brand to consumers, nowadays, it’s the consumers who define your brand amongst themselves. As Scott Cook, co-founder of Intuit succinctly put it: “A brand is no […]
Indices CognoSight + Symanto
Bringing the Best in Cognitive Technology To a New Market
We’re excited to announce our partnership with CognoSight by Indices. This intercontinental collaboration will connect Symanto’s renowned artificial intelligence technology with the Latin American market. Indices is a business with over 22 years’ experience that developed CognoSight to enable brands to understand their clients’ personalities, emotions and feelings. CognoSight uses the best in cognitive technology […]
Using Psychology AI as a Mental Health Measurement Tool: Symanto X Robert-Koch-Institut
How has the COVID-19 pandemic affected our collective mental wellbeing? What are the mental health implications of extensive quarantining and restriction of movement? Government and institutes are keen to learn the answers to these two questions. Policymakers need to be aware of all consequences and potential risks associated with both long and short-term lockdowns to […]
M&A Due Diligence and Competitive Analysis Using Online Data
Whether or not you are looking to merge with or acquire a new business right now, it’s always beneficial to monitor the horizon for threats and opportunities in your business landscape. Stay clued up on your competitor movements and consumer trends to enhance your corporate strategy and keep your business one step ahead with the […]
How To Analyse Survey Data Quickly and Accurately
Social listening and analysing online reviews is extremely insightful when it comes to understanding your audience and their relationship with your brand. But what if you have a specific line of questioning in mind? Perhaps you want customer feedback immediately after a product launch, and there isn’t enough data online yet. Or maybe you’d like […]
Symanto: An Alternative to IBM Watson AI Personality Insights
Looking for an alternative to IBM Watson AI Personality Insights? Symanto APIs offer many of the same features and benefits. As of December 2021, IBM Watson Personality Insights will completely cease to exist. IBM has already halted new instances, and is directing people to their natural language processing (NLP) service, which, incidentally, is also comparable […]
Artificial Intelligence Tools Used to Predict Consumer Behaviour
If there’s one thing that artificial intelligence excels in, it’s sifting through hoards of data and spotting patterns. Given the amount of consumer behaviour data available and easily accessible online, it’s wholly unsurprising that AI has been harnessed to make accurate predictions around consumer trends, their motivations, needs and preferences. The use of AI in […]
The Way to Digital Transformation and 5 Tools That Help You With It
The Real Meaning of “Digital Transformation” Digital transformation is often confused with the terms “digitisation” and “digitalisation”. This isn’t about moving your processes from analogue to digital (as with “digitisation”), nor is it about easily accessing data (as with “digitalisation.”) Instead, digital transformation is about using tools and technologies to fundamentally changing your processes, your […]
Are People Recommending Your Brand Through Customer Feedback Online? Here’s Why It Matters
Customer acquisition is costly. In fact, it is estimated to cost up to five times more to acquire new customers than to retain existing ones. But there is a way that businesses get new customers without spending a penny: word of mouth recommendations. Loyal customers who wax lyrical about your brand are priceless commodities. When […]
Customer Satisfaction Data Analysis: How to Interpret Results from the Symanto Insights Platform
Traditionally measuring customer satisfaction involves asking customers to fill out surveys. But customer satisfaction data is being captured organically in the form of reviews and in conversations on social media. The Symanto Insights Platform automates customer satisfaction data analysis from readily available content online. In this article, we’ll show you how to interpret the results […]
5 Steps to Developing a Data-driven Business Strategy
Devising business strategies can feel as though you’re sailing the unchartered sea. It’s in your best interest to collect as much information as you can to help you assess your current position and navigate towards your desired trajectory. With so much big data easily available, the solution is clear: to organise and analyse all the […]
What Are Psychographics and How to Obtain Them
It’s a commonly known fact that bears repeating: to create an effective marketing strategy, you need to understand your audience. Up until recently, in marketing circles that meant understanding the demographics of your audience (age, gender, ethnicity, occupation, level of education, etc.) But as of 2016, understanding the psychographics of your customer base has been […]
What Is Sentiment Analysis? How to Tell What Your Customers Truly Think
What is sentiment analysis and how can it be used to help your business? Find out below. We form opinions on everything all of the time, whether we realise it or not. Sometimes we are passionate about how we feel, and can easily and directly express ourselves, other times our opinions are more nuanced. Sentiment […]
How To Conduct a Brand Audit: A simple 9-point step-by-step guide
Brand audits enable you to discover how your business is performing from the perspective of your customers. They also help you ascertain whether your desired message is connecting with your target audience and whether your branding is consistent across all channels both internally and externally. Done correctly, a brand audit will help you to… Pinpoint […]
