From data collection to customer insights:
one tool to answer customer related business questions within minutes.

What is Symanto Insights Platform?

Symanto Insights Platform is an AI-powered text analytics tool to help you understand how your customers think and feel about your product or brand. Being able to analyse big amounts of rating and review data from over 75 sources such as Amazon, Tripadvisor or even Glassdoor, Symanto Insights Platform delivers you qualitative insights about your consumers and thereby helps you to answer your relevant business questions within minutes:



  • What are the main reasons for negative/ positive ratings/ NPS?
  • How does a specific product feature compare among different products?
  • How has the consumer opinion towards a specific product aspect developed over time?


  • How does a specific service aspect influence my consumer's satisfaction?
  • What are the main issues of my customer service?
  • How has the customer perception towards a specific service aspect developed over time?


  • What are the key drivers & barriers of my competitors' product or brand?
  • What is the strength/ weakness of one product/ brand compared to another?
  • What features/ improvements should I focus on in order to gain more competitive advantage?


  • How does one brand compete against another on the level of real consumer connection?
  • What are the functional and emotional equities of a brand?
  • How do I resonate with my consumers the best?


  • What are the detailed reasons for positive/ negative voices of my employees?
  • How does employee satisfaction compare among different departments or locations?
  • How has a specific aspect been improved or worsened over time?
  • Sounds good? Book your personalised, free demo and start exploring how you can use Symanto Insights Platform now.

    How does Symanto Insights Platform work?

    1. Upload your data or let us do the work!
    Collect reviews of your own or competitors’ via Symanto Insights Platform, connect to SurveyMonkey or Typeform, or upload your own excel / CSV file. It's as simple as that.
    2. Push the button
    Within minutes, our AI engine uncovers detailed and structured topics from your entire datasets, extracts sentiment and opinions towards the topics, and gleans personality traits of individual behind the text. Work smarter, not harder.
    3. Tailor your insights
    Finetuning is included – within your personal dashboard you can easily edit your results and highlight specific product feature or service aspects to answer individual business questions.
    4. Discover your world
    Interactive charts allow you to explore and compare drivers & barriers by brands, products, ratings, time, department, or any key fields available in your data set.
    5. It's time to shine
    Export individual charts or the entire analysis results for your reporting. It's your time to shine!
    6. Your Benefits
  • End to End Cycle from data collection to insights generation. ​
  • Access to more than 75 sources of online consumer and employee reviews. ​
  • In-depth and industry-specific topic and root-cause analysis to glean most relevant results. ​
  • Uncover unique personality insights of consumers with Psychology AI. ​
  • Integrated translation to analyse over 100 languages.​
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    Book a personal & free demo

    Just schedule an appointment that suits you best via the calendar below. We’re looking forward to e-meet you!

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    Give it a FREE TRY

    Sounds too good to be true? Now it’s getting even better!
    Our tailored pricing packages offer you the perfect payment solution for your business. And the best: we are convinced that we can convince you, so we’re giving you a free trial to explore Symanto Insights Platform before making your final decision.

    Your Symanto Insights Platform benefits:

    Give it a FREE TRY

    Start using Symanto Insights Platform with a little welcome gift: collect and analyse 500 reviews for free

    Choose your perfect package:


    Collect and analyse up to

    1,000 reviews


    Collect and analyse up to 

    5,000 reviews


    Collect and analyse up to 

    10,000 reviews


    Collect and analyse up to 

    25,000 reviews


    Collect and analyse up to 

    50,000 reviews

    Starting at 0.11 € per review

    Need an ongoing solution? Subscribe to a plan and get further 30% discount!

    Latest News

    Customer Voices

    Symanto Insights Platform allows me to analyse large amount of unstructured data in a highly efficient way. It’s not only the AI. Also, the functionality to create own structures is great to build my own analysis frames that deliver much more insights than just topics and sentiment.

    Matthias Heurich, Regional Director, Cello Health Insights

    Thanks to the Symanto Insights Platform, I can quickly and easily collect and analyse relevant online consumer feedback for my projects. Unlike other analytics tools, Symanto AI goes much deeper than just topics and sentiment. It reveals how consumers experience brands or products and how they really feel about it. It removes any bias in my analysis and provides an interesting context and meaningful insights that really enriches my projects and pitches.

    Stephanie Holland, Partner & Strategist, The Mamma Code


    Feel free to reach out and leave us your message. We will assist you wherever we can!​


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