Free Webinar:

Beyond Sentiment: Measuring Functional & Emotional Brand Equity with Psychology AI

Webinar Overview:

Duration: 40 minutes
Language: English
Speakers: Khaleeq Aziz, Yuwon Song

In this webinar you’ll find out how we complement traditional brand equity tracker with a social media brand equity monitoring.

You’ll see how to measure functional, emotional equities, brand love, social media NPS, etc. all with latest AI technologies combined with Psychology.

We will walk you through a business use case how Brand Equity is measured in social media and provide a snapshot of the AI based text analytics tool.

Watch the webinar video:

Khaleeq Aziz

Khaleeq Aziz

Founder & CEO

About Khaleeq:

With a background in forensic profiling and a solid entrepreneur spirit, Khaleeq founded Symanto Group in 2010. From that moment, Khaleeq empowers the Symanto team with the unique combination of Psychology and Technology, allowing companies all over the world to truly understand not just what their customers are saying but who they really are.

For the first time ever, we are able to find emotions, motivations and attitudes, by just knowing how people write.

Khaleeq Aziz, Founder & CEO
Yuwon Song

Yuwon Song

Senior Sales Manager
of Symanto

About Yuwon:

Yuwon joined Symanto in 2015. Before joining the company, she was working as a market researcher with focus on the automotive industry.
At Symanto, she is responsible for DACH sales as well as for the global Key Account Management, for strategic customers such as: VW,  the hi-fi producers JBL and Harman Kardon. Additionally, she is the strategic consultant in regards to the application fields and the possibilities of Symanto’s AI.


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