Beyond Sentiment: Measuring Functional & Emotional Brand Equity with Psychology AI

In this webinar you will learn about:

In this webinar you’ll find out how we complement traditional brand equity tracker with a social media brand equity monitoring.

You’ll see how to measure functional, emotional equities, brand love, social media NPS, etc. all with latest AI technologies combined with Psychology.

We will walk you through a business use case how Brand Equity is measured in social media and provide a snapshot of the AI based text analytics tool.

To watch the webinar for free, please enter your contact details and we will send you an email with the recordings shortly.



Khaleeq Aziz 

Founder & CEO

of Symanto

With a background in forensic profiling and a solid entrepreneur spirit, Khaleeq founded Symanto Group in 2010. From that moment, Khaleeq empowers the Symanto team with the unique combination of Psychology and Technology, allowing companies all over the world to truly understand not just what their customers are saying but who they really are.


Yuwon Song 

Sales Director 

at Symanto

Yuwon joined Symanto in 2015. Before joining the company, she was working as a market researcher with focus on the automotive industry.

At Symanto, she is responsible for DACH sales as well as for the global Key Account Management, for strategic customers such as: VW,  the hi-fi producers JBL and Harman Kardon. Additionally, she is the strategic consultant in regards to the application fields and the possibilities of Symanto’s AI.