With Valentine’s Day just around the corner, the subjects of love and emotion come into focus for couples all around the world. Love is such a powerful emotion and it’s associated with things as mundane as your favourite cereal and as emotive and evocative as romance.
However, the subject of emotion is not merely limited to personal relationships, as being able to detect emotion (a.k.a. emotion detection) can also be used by brands to identify what their potential customers are thinking and feeling about their products. Love, it would seem, knows no boundaries.
The ability to detect emotion from the written word is all made possible thanks to Symanto’s psychology AI service called Survey Insights. Let’s take a look at what’s involved.
Emotions and How They’re Expressed
When customers write about a brand’s products online, they describe their thoughts using emotions such as joy, anger sadness and of course, love. Survey Insights uses an innovative text analytics engine, allowing it to detect particular words and phrases and identify, by what has been written, whether the sentiment is positive or negative.
The insight this analytical tool offers is extremely valuable to brands, as it provides an underlying feeling regarding what their customers are thinking about what they offer. This helps companies to guide their strategy, replicating the actions that meet with their audience’s approval and avoiding those that result in negative emotions.
Emotion is fundamentally at the heart of everything we do as people and love is a primal instinct that exists within all of us. Unsurprising then that it plays such a pivotal role in guiding what we buy and who we buy it from.
How Emotion Detection Works
When the emotion detection engine is in operation, it first detects the topic of conversation and then the sentiment being expressed i.e. positive, negative or neutral. It is then able to detect the underlying emotion and then classify these emotions into precise categories. After just a few minutes, a valuable source of customer opinion is made available.
The use of psychology in business is nothing new, but AI has taken its application to the next level. The Symanto AI engine is able to analyse literally millions of conversations conducted online and condense the data found into a playbook that details how to connect with appropriate customers on a grand scale.
The guidance this provides allows companies to formulate data-driven marketing campaigns and offers the confidence of knowing that the message being transmitted will resonate with the relevant consumers.
Here’s an example of what we mean…
Someone online writes:
“This is one of the “must-have” gifts for Valentines! The delivery was on time and I loved the quality of the product.”
Our AI engine is able to first categorise the text as relating to gifts for Valentine’s Day and also detect the positive or negative nuances of the words themselves. Words like ‘must-have’, ‘on time’ and ‘loved’ all have positive sentiments, which is why this would be classed as positive.
Whether talking about communicating via social media posts, email marketing or blogging, Symanto takes all of the guesswork out of the equation. With precise information like this in their possession, companies waste much less time creating an effective message that results in customer engagement. The result of this is invariably more effective campaigns and a higher ROI.
Accurate, Fast, Cost-Effective & Scalable
The beauty of our Survey Insights product is that not only is it highly accurate, but it is also extremely fast and a result, hugely scalable. Able to analyse enormous amounts consumer-generated online text in minutes without any additional coding required, companies can gain the insight they need at a fraction of the cost of traditional market research.
Love is a powerful emotion that guides behaviour in all facets of life and being able to understand exactly what your audience loves and conversely, what it doesn’t, makes strategizing for success that much easier. Emotions are conveyed in all forms of online communication and Survey Insights tunes you into precisely what the underlying sentiment is towards your products and services.
Want to Tap into the Power of Emotion Detection?
So, if you’d like to know more about what emotion detection could do for your market research efforts, why not visit us online at www.symanto.net, where you’ll find a lot of useful information about what we do and how we do it. If however, you’d like to get in touch, we’d love to hear from you. You can reach out to us by filling in our contact form and we’ll do everything we can to get back to you as soon as we can.
Emotion detection is a powerful market research tool that has the ability to revolutionise how you connect with your audience. All you need to do is reach out and harness it.
