CASE STUDY Retail Industry Our target is to become completely consumer centric. Symanto’s technology is helping us to do that. SVP Brand Commerce Retail Industry A multinational corporation, that designs
CASE STUDY FMCG Industry Targeting based on Symanto’s Psychological Profiling is far beyond demographics or behavior Head of Global Customer Insights FCMG Industry A success story about a transnational consumer
Symanto as a partner helped us to gain much deeper insights from our Social Media channels. Social Media has become an important source for market insights, where we can derive real audiences feedback and make improvements for our formats and social media campaigns, and it's not just a source for measuring KPIs anymore. We couldn’t analyze comments on social media channels in such depth before our cooperation with Symanto. Given that this was a new approach for us, it was very important to understand the process and its benefits but also the limitations of this methodology. We can clearly say that the team at Symanto is very competent, always extremely helpful and fun to work with.