Measuring Brand Equity With The Symanto Insights Platform: A Case Study
The Symanto Insights Platform is extremely versatile and can be applied to many use cases. If you want to get the most out of the platform, you must first define a specific objective before exploring the data. What is it you’re looking for? In this blog, we’ll explore how you can use the Symanto Insights […]
Vendor Due Diligence: Key Benefits and How To Leverage Social Media Data
Traditionally, due diligence is conducted from the perspective of the buyer. This seems to make the most sense given that it is the buyer that inherits the risks and commercial potential of the business they acquire. However, over the last few years sellers have begun to acknowledge the potential of vendor due diligence – sometimes […]
A Quick and Easy-To-Use Tool For Brand Analysis
Analysing your own brand from within comes with several challenges. Primarily, brand analysis relies on truly objective insights, and for that, you need a large amount of solid, trustworthy data external from your company. This means that you need to invest time and resources to collect and analyse the necessary data. Typically, brands will systematically […]
Identify Your Competitive Advantage with Social Media Data
What’s your brand’s ace card? The one thing that marks it out from the rest? Securing this knowledge is your best chance of convincing your audience, and your shareholders that you are the standout choice from your competitors. Traditional methods of collecting data to identify your competitive advantage are time-consuming and inaccurate, but thankfully there […]
Create the Perfect Sales Pitch or Presentation with Social Media Data and AI technology
A sales presentation aims to convince prospective clients of your value above your competitors. In the short time that’s allotted to you, you need to demonstrate that you understand the needs of your client, that you have the solution for them, and direct them to the next step in the sales process. The perfect sales […]
10 Powerful Competitor Analysis Tools to Know Your Position Within the Market
We run down the best competitor analysis tools to give you a 360 view of your position within the market. Without a doubt, one of the biggest challenges in business is keeping up to date with an ever-changing landscape. Trends come and go, consumer behaviour shifts and businesses and organisations thrive, survive or die according […]
Surface the Secrets Hidden by Numbers and Leverage Data Insights
Data insights are one pillar driver behind a successful business strategy and projection. To get reliable insights, you need reliable data. More accurate data leads to better and more efficient decision-making. Therefore, bad data is costly. According to research conducted by IBM, bad data costs US businesses $3.1 trillion per year. So, using high-quality, accurate […]
Social Listening 2.0: 6 API Integrations to Help You Actively Listen to Your Customers on Social Media
Your customers are out there telling you what they want from your brand on social media and through online reviews. These insights are gold dust for any business, and yet the internet has never been noisier. The sheer extent of the qualitative data out there is so overwhelming for most brands that it’s near-impossible to […]
How To Accurately Evaluate Emotional Brand Equity with Psychology AI
When evaluating brand equity one of the hardest things to accurately measure is the emotional connection your brand has with its customers. Emotional connection is an important factor when it comes to increasing loyalty and relevance to your customers. Both of which play an important part in brand equity. Read on to discover how Psychology […]
3 Tips to Draw Better Insights From Data
When making decisions for your business, what do you rely on? Is it your gut feeling? Is it the hard data pulled from your website? Or do you take directions straight from your audience? Despite ever-increasing accessibility to social media listening tools and insights platforms, businesses still often rely on their gut feeling or the […]
The Vital Market Insight You Need To Create A Powerful Marketing Strategy
Market insights reveal previously undiscovered realities about your target audience. The most valuable market insights are those that tap into who your customers are. What drives and motivates them? This knowledge empowers you to accurately predict what your customers want – the Holy Grail of marketing. But there are significant challenges to fully understanding your […]
ECommerce Due Diligence: Discover Important and Comprehensive Insights Within a Few Days
For investors or buyers, one of the most important aspects of a due diligence report is understanding the key challenges a company currently faces. Not only that, it’s crucial to know whether the issues are longstanding, whether they are fixable, and how a company’s performance fares against its competitors. All of this information can now […]
The Benefits of Customer Profiling
What makes your customers and clients tick? What motivates them to make a purchase? What do they value? Conversely, what deters them from finalizing a purchase? Are your marketing efforts actually doing more harm than good? These are the burning questions of every business owner, and they are the questions that customer profiling attempts to […]
The Elf Revolution-Or how Symanto saved Christmas
Christmas is the most wonderful time of the year. Joyful faces are everywhere, the smell of cinnamon sweets is in the air and children all around the world are excitedly awaiting for Santa Claus to visit and bring them many presents.Still, there is one thing only a few know – Santa is running a complicated […]
Good Customer Service: Reading between the lines
Your new purchase has arrived! At first glance, the design and the features of your new mobile phone make you fall in love.A first call to test it! Oh, it seems that you hardly hear anything even if you turn up the volume to the maximum.You look up the customer service number, and here we […]
Fake or Real: How to Spot Fake News Spreaders in the AI Era
Technology is evolving fast. So fast that unlimited access to the vast amount of online information is easier than ever. Based on a statistical report from EMC.com, the amount of online information is increasing with a ratio of 40% per year.Powered with the rise of social media in the last decade, users can publish and […]
Consumer Insights: The Path to Drive your Business to the Top
Just imagine this situation. You are at home and someone knocks at your door. When you open there is somebody (your “buyer persona”) that swears to have the ultimate advice for your business. That ONE piece of advice that will have the most significant impact on your brand, optimise your budget, and be the most […]
Sentiment analysis using product review data
It is estimated that, before buying a product or contracting a service online, more than half of consumers regularly consult opinions and reviews. Product reviews are one of the highest influencers in a purchase decision, along with other factors such as price.This trend is accentuated with the increase of internet accessibility, and more and more […]
Symanto Attending SEPLN 2020 Congress and CLEF 2020 Conference
It has been another exciting week at Symanto HQ as we are attending two very important scientific events for AI and research community. We are committed to using AI for good and through these events we aim to reach wider audiences and make a difference with the power of artificial intelligence. We are delighted to […]
Symanto announcing partnerships with Robert-Koch-Institute and KI-Bundesverband
Our commitment is to put the use of AI in the centre of all our efforts to drive more awareness and create a sustainable business environment. To take our commitment further for the AI ecosystem and community, we are happy to share two exciting news. Robert Koch Institute Partnership We will be cooperating with Robert Koch Institute which is one of the most important bodies […]
Getting started with AI-empowered text analytics in minutes
With Symanto’s Psycholinguistic Text Analytics API you can implement emotional intelligence into your solution and provide the deepest insights from any given text. In this step by step guide, we will explain how to get your API key and make your first request. You will also need to use an API development platform like Swagger […]
Covid-19 Travel Trends Uncovered
Back in 2019 who would’ve guessed that all our travel plans were about to go down the drain because of a global pandemic? Travel as we knew it, is over. With strict regulations in force, questions are being asked, such as: Where can I travel safely? How can I travel? Will my vacation be more […]
Creating a sentiment bot in Slack with Node.js and Symanto’s Text Analytics API
In this post, we’ll take a look at how you can utilize Symanto’s sentiment model to create a Slack bot with Node.js. By the end of this tutorial, you’ll know how to setup a Slack bot and analyze the user’s writing style with Symanto’s Psycholinguistic Text Analytics API to understand different aspects of their messages: […]
Psycholinguistic Text Analytics API – Emotional Intelligence for your Software Solution
To empower more software solutions to become emotionally intelligent when processing text, Symanto’s unique psycholinguistic text analytics is now available via APIs as a cloud service. Text analytics (also referred to as Natural Language Processing in the language of AI), is the technique of extracting useful insights and meanings from free text such as social […]
Benchmarking Grocery Discounters
In our recent Symanto Mood Index (SMI – created to map the consumer-mood) ranking we compared a number of brands across diverse industries and found (to our surprise) that Aldi came out on top, despite a relatively lower online engagement overall. To understand what is driving this performance, we have used our homebuilt survey insight […]
Towards a kinder society during pandemic: Understanding the mental health struggles of working parents
With the prolonged lockdown and isolation, parents are incessantly juggling between work, childcare, home-school and chores. Accumulated stresses with no end in sight are taking tremendous toll on the mental health of parents. Between working from home, guilt about not home schooling my kids, grief from loosing my grandmother in law this week, workload increasing, […]
3 Brands You Thought You Knew
Everything About
Especially in times of a global pandemic, the right strategy can be crucial to organizational success. To uncover the challenges and opportunities, we conducted following case studies on H&M, Aldi, and Zoom. Therefore, we used our new “Consumer Mood Tracker”. We analyzed a dataset of more than 12 million tweets (from March 17th to April […]
Resto Insights – The Key to Maximising Your Restaurant Review Ratings
Running a restaurant takes a lot of time, effort and energy, however, making a success of an enterprise of this type takes more than just hard work. In order to satisfy the needs of your customers, you need to know what you’re doing right and conversely, what you’re not doing so well. Ordinarily speaking, this […]
Harness the power of emotion detection
this Valentine’s day
With Valentine’s Day just around the corner, the subjects of love and emotion come into focus for couples all around the world. Love is such a powerful emotion and it’s associated with things as mundane as your favourite cereal and as emotive and evocative as romance. However, the subject of emotion is not merely limited […]
It’s all About the Fans
In the modern day of Big Data, there exits still a gap between Sport Clubs and their Fans in terms of Social Media activity and engagement. However, by focusing on the inner motivations and the emotions Fans have when discussing on Social Media combined with the clubs own CRM data, sports clubs can connect with […]
