NATURAL LANGUAGE PROCESSING BLOG
Catch up on all the latest news and events in the exciting world of NLP
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Winning Markets and Hearts – The Strategic Benefits of Psychographic Segmentation
Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. It enables more consumer-centric marketing activities and
Best Software for Text Analysis to Redefine Business Intelligence
Deciding which text analysis software is right for your business is a challenge. Before committing to new software, you want to ensure that it will
How to Employ Qualitative Market Research to Understand Better the Consumer’s Behaviour
What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales. Over the past decade, how we
How to Connect Deeper with Your Audience – Examples of Psychographic Segmentation
Lately, psychographic segmentation gained in popularity as it delves into the intricacies of customer behaviour, preferences, lifestyle and values. The examples of psychographic segmentation from
Social Listening Strategy: Your Compass to Real-Time Audience Insights
Knowing what customers say about your brand is paramount in today’s marketing world. And to achieve this, social listening is your best ally. Plus, a
How and Why Psychographic Segmentation Drives Business Success
Wouldn’t it be great to be able to read consumers’ minds? To know exactly why they buy and what are thinking about your business and
How to Fuel Your Business Expansion with AI-Powered Customer Insights Platforms
A clear and deep understanding of your audience is not a nice to have anymore, it’s an absolute must in an online connected world. To
Decoding Customer Behavior: How to Find Consumer Insights to Dominate the Market
In a fiercely competitive and continuously changing market, companies do their best to conserve their competitiveness and earn an edge. Counting on meaningful consumer insights
From Viewers to Leads: How to Gate Content Successfully
Are you struggling to get the attention of your audience in an overwhelming digital landscape? With a myriad of articles and content pieces generated each
Cracking the Code: Master the Business Valuation Methods for Success
When it comes to correctly determining the real value of a business, investors, entrepreneurs and experts confront themselves with a critical question: What business valuation
Secrets of the Pros: How Business Process Optimisation Drives Impressive Results
Is your business struggling to achieve optimal efficiency and you are unsure how to handle a business process optimisation?You are not alone. In our digital,
Cómo realizar un proceso de diligencia debida en una empresa
El objetivo de un proceso de diligencia debida es inspeccionar y evaluar todos los aspectos de una empresa para poder tomar una decisión informada con
How To Choose the Best Analytics Tools For Your Business
Business analytics tools are increasingly becoming a staple in a data-driven, digitalised world. However, “Business Analytics” is a broad, catch-all term, and deciding which tool
Why Businesses Are Adopting Aspect-Based Sentiment Analysis Like Never Before
Sentiment analysis is a process used to determine the attitude of a writer or speaker with regard to a particular topic (positive, negative or neutral).
Técnicas para recopilar datos de la voz del consumidor para Seis Sigma
La voz del consumidor es fundamental para muchas metodologías de mejora de procesos. Las metodologías DMAIC y DMADV de Seis Sigma comienzan escuchando la voz
How to Conduct Thematic Analysis Manually VS With TA Software
What is Thematic Analysis? Thematic analysis is a way of identifying themes or topics within a body of written data (qualitative data), for example from
How Different Personality Types Use Social Media
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can
7 Social Media Metrics To Track (And Not The Obvious Ones)
Social media is now old enough for us all to get nostalgic about the early days of metric tracking. Remember how limited and inaccurate social
Employee Churn: Causes and Prevention Strategies In 2022
The new year always sees an increase in employee churn. As your employees set goals for their personal growth in 2022, your role in their
The Jingle-Sniffles: or How Symanto Saved Christmas… Again!
With workplace sentiment at an all-time high thanks to Symanto, Santa Inc. was steaming towards its most productive and successful year yet. But with Christmas
How To Easily Measure And Analyse Digital Reputation
What Is a “Digital Reputation?” Also referred to as your online reputation, your digital reputation is made up of the beliefs and opinions expressed about
6 Enterprise Technology Trends to Watch in 2022
The “digital transformation” would be better described as “digital evolution”. New technologies continue to morph, reshape and redefine what’s possible in business, and are increasingly
Social Media Share of Voice: What It Is, How To Measure It and What It Tells Us
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against
Sourcing and Applying Insights for Product Development and Innovation
Market research and product insights have always been the core part of any product development strategy. It’s never been easier to source information about consumer
The Importance of Predicting and Preventing Churn Risk (and How to Do It)
What are the signs that a customer is about to jump ship for your competitor? Predicting the signs early will enable you to take steps
Private Equity Firms Switch Up Their Forecasting and Analysis With Big Data and Advanced Analytics
The Private Equity (PE) industry is fast adopting advanced data analytics to leverage big data for more risk-averse decision-making and ultimately achieve outsized returns on
4 Reasons Your Customer Loyalty is Plummeting
Retaining customers and keeping them loyal should be a priority for any business. Harvard Business Review has reported that it is anywhere from five to
How to conduct due diligence on a company
The aim of conducting due diligence is to inspect and evaluate all affairs of the target company such that you can make an informed decision
Top Tips for Creating and Presenting your Campaign Analysis Report
What is a campaign analysis report? A campaign analysis report uses Key Performance Indicators (KPIs) to measure the success of a marketing campaign. Given that
The Implications of Social Media Data for Due Diligence
Social media is an all-too-often overlooked, valuable source of due diligence data. In this blog we cover how to make the most of consumer generated
Benchmarking Data: Collection, Analysis & Interpretation
Collecting data about your competitors is challenging when so much of it is confidential. However, thanks to plentiful sources of big data online, there is
How to Use Big Data To Answer Commercial Due Diligence Questions
A commercial due diligence check encompasses far more than just monitoring the financial health of a company. To understand the overall health of a brand,
Employee Survey Analysis: Using AI To Extract More Meaningful Insights
Employee surveys are much more than a box-ticking HR requirement, they’re a means of understanding what motivates your workforce. And as we’ve recently explored, a
Enhance Business Success with Management Consulting Data Insights
Given the broad spectrum of issues that management consultants face, one of the key initial challenges on any project is deciding on data sources. These,
Symanto Releases Sainsbury’s Sentiment Report for Due Diligence amid Takeover Speculation
After the sale of Morrison’s, the UK’s supermarket chain, to Clayton, Dubilier & Rice last month, there’s been a lot of speculation amongst investors about
How to Identify Communication Styles and Personality Traits
We are one big melting pot. No one individual is the same, so identifying generalised characteristics is not only a challenge, but it can only
What Are Transformational HR Practices and How To Implement Them
As companies adopt new technologies to automate their processes, it’s freed up time and space for HR departments to rethink their roles and move HR
How to Use Sentiment Analysis for Brand Building and Decode Customers’ Emotions
Accurate and timely brand sentiment analysis is critical to building a successful business. Sentiment analysis enables you to identify your brand’s strengths and weaknesses through
A Guide to Improving Human Capital Management [Updated 2023]
The importance of effective human capital management One of the primary reasons for improving human capital management is employee retention – keeping employee turnover low.A
Amazon Review Analytics: Sentiment Analysis on Large Scale Amazon Product Reviews
Star ratings are just the start of the story. In fact, sometimes, they don’t tell the story at all. Your consumers are sharing their experiences
The Powerful Benefits of Influencer Marketing and Word of Mouth Marketing
It’s time to face facts: in the age of hyperconnectivity, brands do not have direct control over how they are perceived online. You no longer
What Is Your Digital Reputation? And How to Measure and Manage It
What is your digital reputation? Your digital reputation is defined by any and every bit of content about you online. That could be what you’ve
How Business Intelligence Informs and Accelerates Digital Transformation
Businesses know they have to make the digital transformation in order to survive and thrive in today’s marketplace. The trouble is that “digital transformation” is
The central role of consumer psychology in marketing
You’ve probably heard of the four ‘P’s of marketing: Product, Place, Promotion and Price. Central to all of these marketing factors is a fifth P:
Enhance your targeted advertising with big data
Social media and review sites are teeming with freely available big data for us to use to help us to better understand our audience and
Techniques for Collecting Voice of Customer (VOC) Data for Six Sigma
The voice of the customer is central to many process improvement methodologies. Both the DMAIC and DMADV Six Sigma methodologies begin with listening to the
How to Choose Meaningful and Actionable KPIs (Key Performance Indicators)
Measuring the performance of your product or business is a key part of business analytics. KPIs enable you to keep track of whether your product
Competitive Intelligence Gathering and Analysis: Keeping The Competitive Edge
In the race to capture as much of your audience as possible, it’s vital to be aware of your competitor’s movements and predict their strategies.
How to Measure Customer Advocacy and Next Steps: Social Listening in 2021
What Is Customer Advocacy? There are two main definitions of customer advocacy that are sometimes conflated in articles online. Both are equally relevant to creating
M&A Due Diligence and Competitive Analysis Using Online Data
Whether or not you are looking to merge with or acquire a new business right now, it’s always beneficial to monitor the horizon for threats
How To Analyse Survey Data Quickly and Accurately
Social listening and analysing online reviews is extremely insightful when it comes to understanding your audience and their relationship with your brand. But what if
Symanto: An Alternative to IBM Watson AI Personality Insights
Looking for an alternative to IBM Watson AI Personality Insights? Symanto APIs offer many of the same features and benefits. As of December 2021, IBM
Artificial Intelligence Tools Used to Predict Consumer Behaviour
If there’s one thing that artificial intelligence excels in, it’s sifting through hoards of data and spotting patterns. Given the amount of consumer behaviour data
The Way to Digital Transformation and 5 Tools That Help You With It
The Real Meaning of “Digital Transformation” Digital transformation is often confused with the terms “digitisation” and “digitalisation”. This isn’t about moving your processes from analogue
Are People Recommending Your Brand Through Customer Feedback Online? Here’s Why It Matters
Customer acquisition is costly. In fact, it is estimated to cost up to five times more to acquire new customers than to retain existing ones.
Customer Satisfaction Data Analysis: How to Interpret Results from the Symanto Insights Platform
Traditionally measuring customer satisfaction involves asking customers to fill out surveys. But customer satisfaction data is being captured organically in the form of reviews and
5 Steps to Developing a Data-driven Business Strategy
Devising business strategies can feel as though you’re sailing the unchartered sea. It’s in your best interest to collect as much information as you can
What Are Psychographics and How to Obtain Them
It’s a commonly known fact that bears repeating: to create an effective marketing strategy, you need to understand your audience. Up until recently, in marketing
What Is Sentiment Analysis? How to Tell What Your Customers Truly Think
What is sentiment analysis and how can it be used to help your business? Find out below. We form opinions on everything all of the
How To Conduct a Brand Audit: A simple 9-point step-by-step guide
Brand audits enable you to discover how your business is performing from the perspective of your customers. They also help you ascertain whether your desired
Measuring Brand Equity With The Symanto Insights Platform: A Case Study
The Symanto Insights Platform is extremely versatile and can be applied to many use cases. If you want to get the most out of the
Vendor Due Diligence: Key Benefits and How To Leverage Social Media Data
Traditionally, due diligence is conducted from the perspective of the buyer. This seems to make the most sense given that it is the buyer that
A Quick and Easy-To-Use Tool For Brand Analysis
Analysing your own brand from within comes with several challenges. Primarily, brand analysis relies on truly objective insights, and for that, you need a large
Identify Your Competitive Advantage with Social Media Data
What’s your brand’s ace card? The one thing that marks it out from the rest? Securing this knowledge is your best chance of convincing your
Create the Perfect Sales Pitch or Presentation with Social Media Data and AI technology
A sales presentation aims to convince prospective clients of your value above your competitors. In the short time that’s allotted to you, you need to
10 Powerful Competitor Analysis Tools to Know Your Position Within the Market
We run down the best competitor analysis tools to give you a 360 view of your position within the market. Without a doubt, one of
Surface the Secrets Hidden by Numbers and Leverage Data Insights
Data insights are one pillar driver behind a successful business strategy and projection. To get reliable insights, you need reliable data. More accurate data leads
How To Accurately Evaluate Emotional Brand Equity with Psychology AI
When evaluating brand equity one of the hardest things to accurately measure is the emotional connection your brand has with its customers. Emotional connection is
3 Tips to Draw Better Insights From Data
When making decisions for your business, what do you rely on? Is it your gut feeling? Is it the hard data pulled from your website?
The Vital Market Insight You Need To Create A Powerful Marketing Strategy
Market insights reveal previously undiscovered realities about your target audience. The most valuable market insights are those that tap into who your customers are. What
ECommerce Due Diligence: Discover Important and Comprehensive Insights Within a Few Days
For investors or buyers, one of the most important aspects of a due diligence report is understanding the key challenges a company currently faces. Not
How Deep Learning and NLP Influence Our Businesses Today
What is going on in your customers’ minds? That is the question marketers and business owners have been asking themselves for years.Is there a way
5 Ways to Build Brand Equity and Why It’s Important [Updated 2023]
The key to really understanding how to build brand equity is to first get to grips with why positive brand equity is valuable to your
Employee perception in top UK companies – behind the scenes
Surely, if you could ask your employees anything, you would like to find out, for example: what do the employees of your company value the
Good Customer Service: Reading between the lines
Your new purchase has arrived! At first glance, the design and the features of your new mobile phone make you fall in love.A first call
Consumer Insights: The Path to Drive your Business to the Top
Just imagine this situation. You are at home and someone knocks at your door. When you open there is somebody (your “buyer persona”) that swears
Sentiment analysis using product review data
It is estimated that, before buying a product or contracting a service online, more than half of consumers regularly consult opinions and reviews. Product reviews
